Voters overwhelmingly support key parts of Labour's flagship plans to reform workers' rights, new polling shows.

A clear majority - 72% - back the proposals spearheaded by the Deputy PM Angela Rayner to ban exploitative zero hours contracts. The survey also shows two-thirds want to see a ban on fire and rehire practices which allow bosses to sack workers and offer them a new contract on worse terms.

And nearly seven in ten voters (69%) - including 60% of Conservative voters - back plans to boost sick pay provisions. The proposals are expected to be included in an Employment Rights Bill at the King's Speech on Wednesday - setting out the priorities of the new Labour Government.

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During the election campaign Labour promised legislation for a New Deal for Working People within 100 days of winning power. The Trades Union Congress (TUC), which commissioned the polling of more than 3,000 voters by Opinium, said the survey showed the party's plans are "hugely popular".

General Secretary Paul Nowak said it should give Ministers "confidence to get on with delivering them in full". He added: “British voters across the political spectrum want work to pay and to feel secure and respected in their jobs. Working people want a government that is on their side and that will improve the quality of work in this country.

“After 14 years of stagnating living standards, the UK needs to turn the page on our low-rights, low-pay economy that has allowed good employers to be undercut by the bad. It’s time to make the country work for working people again.”

Director of research at Opinium, Adam Drummond, said: “There’s strong support for pro-worker policies we tested including living wage, unfair dismissal, sick pay, banning zero-hours contracts and banning the practice of fire and rehire.

“Crucially this isn’t just among Labour voters but typically also among supporters of other parties including the Conservatives and Reform. While Labour is generally more trusted than distrusted when it comes to making working life better and being on the side of working people voters will need to see them deliver.”