Bayer’s Emma Fountain, VP of research and development projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness at the company.
Mayo Clinic Labs’ Dr. Bill Morice, who’s also board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare.
Why pharma branded work didn’t make the Cannes cut
Collette Douaihy, 2024 Cannes Lions Pharma jury president, explains the dearth of award-caliber, regulated pharma work from this year’s program. Plus, a review of recent SCOTUS decisions impacting healthcare.
MM+M’s 2024 Women of Distinction keynote, Carolee Lee, CEO/founder of Women’s Health Access Matters, makes an economic case for women-focused medical research.
Branching Out: The Agency 100 2024 Network Family Tree