Mayo Clinic Labs’ Dr. Bill Morice, who’s also board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare.
Why pharma branded work didn’t make the Cannes cut
Collette Douaihy, 2024 Cannes Lions Pharma jury president, explains the dearth of award-caliber, regulated pharma work from this year’s program. Plus, a review of recent SCOTUS decisions impacting healthcare.
The A100 Playbook Podcast | Real Chemistry: Visualizing the future: Art, science and AI innovation
Listen to Jack O’Brien of MM+M and Brandon Pletsch, president of scientific visualization at Real Chemistry, as they delve into the dynamic intersection of art, science and AI innovation in the field of scientific visualization.
Garbage in, garbage out — How health marketers can ensure the right information reaches patients and HCPs
This session with Justin Freid, chief marketing and innovation officer of CMI Media Group, and Daniel Nadler, founder of Open Evidence, will enlighten health brands to the possibilities of AI.
Trust and transformation: The new face of healthcare
Join Jamey Hardesty, SVP of scientific and healthcare strategy at Jack Health, Lynne Field, head of strategy at FutureBrand North America, and MM+M’s Marc Iskowitz, as they delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences.
Innovation in action: Bridging strategy and execution in life sciences
ClinicalMind’s Tom Sproat and 11Ten’s James Lewis discuss how leaders in biopharma can move conversations into meaningful action, bridging the gap between strategy and execution.
Personalization. A ”cookieless future.” Just two of the myriad themes discussed at Cannes last week — and highlighted during this IQVIA-sponsored podcast.
A hammer for every nail: Exploration of AI at Cannes
SSCG Media Group is a global media agency network dedicated to health. Its mission is to build human connections between healthcare providers, patients and important life-science brands — where and when they’re needed most.
AI Deciphered: Discovering the Potential for Marketers and Communicators