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PulsePoint and Dentsu Health Focus on Audience Quality to Enhance Reach
July 2, 2024
12:00 am
PulsePoint’s newest case study highlights Dentsu Health’s success story. In the case study, we examine how Dentsu Health used PulsePoint’s health marketing platform to increase reach for a leading Parkinson’s disease brand while cutting campaign costs.
A Pharma Marketer’s Guide to Privacy-First Advertising
June 26, 2024
12:00 am
Discover strategies for the post-cookie future
Personalizing the Care Experience in 2024
June 26, 2024
12:00 am
Healthcare Cheat Sheet
Breaking Barriers: Omnichannel Strategies To Connect with HCP Audiences
May 1, 2024
12:00 am
A Partnership Between HealthLink Dimensions And Matrix Medical Communications To Disseminate Critical Healthcare News
The Commercial Brand and Marketing Lifecycle: Your Definitive Guide to Success by Stage
April 11, 2024
12:00 am
Download your copy today for a clear roadmap to increasing marketing efficiency and impact, wherever your brand is in its journey.
Tapping the power of consumer attitudes
April 8, 2024
12:00 am
New attitudinal data shows how predictive models can generate improved results for health marketers.
Health Marketer’s Guide to Enhancing HCP Marketing Intelligence
April 4, 2024
12:00 am
Brands must have access to a complete NPI customer profile to personalize communications across digital and in-person touchpoints. By using an NPI identification and insights solution, marketers can deploy a more personalized digital HCP customer experience while enabling smarter spending across all channels, enhancing omnichannel efforts, and improving overall ROI as a result.
The Holy Grail of Winning HCP Attention: AI-Driven Patient-First Engagement
March 25, 2024
12:00 am
Download the latest white paper from OptimizeRx for a deep dive into the new opportunities that patient-first approaches offer life science marketers.
AI Deciphered: Discovering the Potential for Marketers and Communicators