Joe Favorito, a former Knick P.R. man, thinks the Nets played it very smart marketing Devin Harris as an all-Star, comparing it to his old employer's effort. "By creating and then pushing a fun viral campaign and working both through the media, with fan votes and behind the scenes," the Nets helped Harris. Contrast that, he writes, with "Mike D’Antoni downplaying the potential of David Lee as an All-Star across the river".
- Nets Make An All-Star Push To Remain Relevant… - Joe Favorito - Sports Marketing and PR Roundup