Brooklyn Nets make new logos official with Merch Drop

The Brooklyn Nets have been teasing new logos for almost two weeks now. While the re-brand is a subtle one, the way we learned about it was anything but.

A smoking gun of curious trade mark fillings sparked our interest around the July 4th holiday. Dennis Chung posted a series of “tweets” (I don’t know what they’re called now) illustrating a series of Nets-related designs submitted by the NBA. Next to the news was SportsLogos.net, which corroborated Chung’s findings and suggested that new “statement” uniforms are also on the way for the team as a result.

Reporters then caught Sean Marks red-handed, sporting what we now know to be Brooklyn’s new secondary logo up on a shirt while addressing the Mikal Bridges trade Monday morning.

But today, the Nets made things official with a series of social media posts illustrating the new designs.

All but one logo should be relatively familiar. Brooklyn’s primary “shield” design is no more, replaced by the “basketball” logo, which the team updated with thicker and newly positioned lines. The “circle” logo with the ball inside it stays on as the team’s “global” logo. That design now features “Nets” along the outer circle’s bottom rather than “New York.” The spacing around the letters grew as well to make things more symmetrical.

Brooklyn’s first of two new “secondary” logos is a direct lift off the team’s jerseys being the simple, yet always clean “Brooklyn” wordmark. Brooklyn’s final secondary logo is an entirely new design, featuring the word “Nets” styled around to look as if it’s a net around a hoop. Creating the design required over two years of researching, hand-drawing, and crafting to complete according to Brooklyn’s Art Director Jessie Kavana.

As an savvy sports organization would do, the Nets also dropped some merchandise featuring with the new designs shortly after the announcement. Cam Thomas and the newly re-signed Nic Claxton served as models, sporting bucket hats to help the team do so.

Although this re-brand took time to conduct it certainly comes at a curious time for the Nets. The Nets are no stranger to atomic roster shake-ups, but this summer’s feels different with the team fully going full-throttle down rebuild road — a path they’ve tried to shortcut or avoid entirely since the mid-to-late 2010s.

The timing here will make these new logos visual representations of this new age in Brooklyn — dark as it may be at least in the immediate.