colorforms1.jpg
Toys that are simple in concept and design are often the ones that are remembered most fondly, the ones that endure the test of time. Colorforms, which have "stuck" around for generations, could be classified as such a toy.
Colorforms offer children the opportunity to adhere precut vinyl pieces -- geometric shapes, characters, clothing, furniture, cars, etc. -- to a laminated board, thus creating custom "scenes."
Some youngsters, however, like thinking "outside of the box," sticking the vinyl cut-outs to smooth surfaces such as TV screens, windows and refrigerators. The good news for parents? They come right off!
With this toy there was no glue, no scissors, no mess! Genius!
The toy was the brainchild of Harry and Patricia Kislevitz, artists from New York City who had acquired some rolls of vinyl sheeting and discovered their friends found it amusing to cut out pieces of the material and stick the scraps on the walls of their apartment.
The rest is history.
The Kislevitzs created Colorforms in 1951, running the business in the home they bought in River Edge and producing the simple vinyl pieces and laminated boards at a factory in Ramsey.
Since hitting the market, Colorforms have enjoyed broad appeal. Over the years, kids could play with the Peanuts, Barbie or the Beatles, the Smurfs or superheroes, just to name a few.
Colorforms have remained on toy store shelves for more than six decades. The family of Colorform products has grown, however, to include 3-D playsets and a felt variety.
Greg Hatala may be reached at [email protected]. Follow him on Twitter @GregHatala. Find Greg Hatala on Facebook.