The integration of Tealium CDP and Optimizely ODP helps in defining the audience segments, based on both online and offline data from multiple different channels and set the foundation for running multiple experimentation campaigns.
Description
Tealium is a customer data hub that collects customer data from a variety of channels, standardizes, transforms and enriches it to form a single view of the customer and activates it via integrations. Optimizely picks up the customer segments from Tealium and turn them into successful experimentation campaigns, provide prescriptive guidance in real time about a content that will convert and drive revenue and deliver personalized ecommerce experience starting from content creation to final checkout.
How to enable the integration in Optimizely Data Platform
In Optimizely Data Platform, go to the App Directory.
Select the Tealium app.
Click Install App.
On the Settings tab, copy the URL, Username, and Password that displays.
Tealium revolutionizes today’s digital businesses with a universal approach to managing customer data across web, mobile, offline and IoT. With the power to unify data from a single source of truth, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalized digital experiences.
Integrations with Optimizely
Tealium collects customer data from a variety of channels, standardizes, transforms, and enriches it to form a single view of the customer and activates it via integrations. Optimizely picks up the customer segments from Tealium and turns them into successful experimentation campaigns, provides prescriptive guidance in real time about a content that will convert and drives revenue and delivers personalized ecommerce experience starting from content creation to final checkout.
Audience-driven Experimentation
Defining the audiences for focused experimentation can be difficult, especially when wanting to understand and improve the experience for specific customer groups based on a business-wide view of their interactions. This integration addresses the challenges of defining audiences by:
Importing Tealium AudienceStream CDP audiences and EventStream signals to Optimizely Data Platform (ODP) in real-time to build sophisticated cross-channel audience segments with the goal of driving more focused experimentation campaigns.
Integrating with Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups for advanced audience targeting.
Key Benefits
One connector to access audiences in Experimentation and CMS Visitor Groups. This removes friction in up/cross-sell.
Streamlined audience connection experience familiar to CDP users.
Combine intent data from Tealium with behavioral and demographic data from Optimizely to create complex audiences.
Run targeted tests and personalization campaigns based on real-time data points such as cart abandonment, product interest, and content engagement.
Personalized Targeting
Tealium builds the bridge between the advertising world (traffic generation) and what happens in the shop (conversion) by informing the commerce experience with rich customer data and driving more of the right customers to the site in the first place. Optimizely ODP benefits in unifying Tealium’sAudienceStream CDP and EventStream data into one actionable customer profile. This data is then leveraged into Optimizely Customized Commerce.
Key Benefits
Capturing real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experiences.
Supporting the configuration of simple or complex promotions, discounts and offers to track performance and attribution.
Providing AI-powered recommendations that act upon the unique interests of each visitor in real-time and help deliver personalization with minimal manual effort.
Tracking known and anonymous users and their first-party activity so organizations can aggregate, segment, and activate in other channels.
Retargeting: Delivering individually tailored relevance to visitors, driving up the number of conversions and lowering the cost.
