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This $20 Haircare Hack From Amazon Surprised Me by Cutting My Blow-Drying Time in Half

Less frizz, no breakage, and healthier hair that gets drier, quicker.

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Published on July 27, 2024 08:00AM EDT

I don’t have a good track record of taking care of my hair. In fact, I’m pretty sure my hairdresser would be appalled by my haircare habits—if I even had one. But now that I’ve grown it out and stopped dyeing it, I want to give my hair the TLC it deserves. The first step was not giving into the urge to throw my hair in a ponytail or clip while it’s still wet from the shower, and the second was figuring out what to do with my wet hair instead. That’s how I discovered the perfect way to achieve healthier hair that dries quicker, too, and it only costs $20.

The Kitsch Microfiber Hair Towel Wrap, made of super gentle microfiber, keeps my sopping wet hair out of my face while I get ready and significantly cuts down my blow-drying time. The microfiber material absorbs water much faster than any of the bath towels in my linen closet, so by the time I’ve finished my skincare routine, done my makeup, and gotten dressed for the day, my hair is so much drier that I spend about half the time I normally would heat-drying and styling it.

Kitsch Microfiber Hair Towel Wrap

$20 at Amazon

If you had asked me a few months ago if I thought a microfiber hair towel was a shower essential, I probably would have waved it off as trendy, not actually necessary or helpful. But even if you don’t want to cut your drying time in half or keep your hair out of your face while you get ready (which TBH, I don’t know why you wouldn’t), this bath towel alternative also tames frizz and reduces hair breakage and snags. As someone with healthier hair aspirations, hair solutions that also subdue frizz and prevent future damage are exactly what I’m looking for.

It’s easy to use, too. It took about three tries to get it right, but once my hair is inside the towel interior—and my hair’s over 20 inches long, so yes, it will fit all your hair—I tightly twist it and attach the loop to the front button to secure it. No pulling or snagging at the strands either!

I’m not the only one loving the results this hair towel wrap gives; not only has it been bought 1,000 times on Amazon in the past month, but it also has more than 5,700 five-star ratings singing its praises. One shopper with hair almost down to their waist said, “It’s always taken me 40 to 45 minutes just to blow dry,” but after applying the towel wrap for about 12 minutes, it “does cut down the drying time by around 15 minutes or so.” They added, “This wrap does not cause any neck or head pain for me” either.

It’s also a fan-favorite among people with curly hair, too. Another five-star reviewer who called it the “best hair towel I’ve found,” said that while she typically lets her below-the-shoulder-length curly tresses air-dry “for the best, healthiest curls,” this “hair towel gives back some of the volume that gravity takes away.” They also like “the elastic along the length of the towel, which ensures that it captures all [the] hair, “stays put on my head,” and called it “great for keeping the back of my shirt dry and giving me a bit of a volume boost.” They recommended wearing it for about 30 minutes and even added that they bought a second one, too.

Next on my journey to healthier hair is a satin pillowcase (like the one pictured below) and cutting back on heat styling as much as possible. But for now, I highly recommend the Kitsch Microfiber Hair Towel Wrap, which is now $20 on Amazon. If you’re looking for additional products that are gentle on hair, keep scrolling for more top picks.