If you’ve long been waiting for the right time to score an Apple Watch, now’s the time. Amazon Prime Day ends today, July 17, but we're still seeing up to 32 percent off the Apple Watch Series 9, Series 8, Ultra 2, and SE (2nd Gen). (The latter was our top fitness tracker for 2024 after testing.)
Fair warning: Apple gadgets tend to be popular picks during Prime Day, so we recommend shopping ASAP to ensure you get the watch you’re eyeing at a price you like.
The Apple Watch SE (2nd Gen)—our top fitness tracker for 2024—might be the most baseline model, but that doesn’t mean it isn’t loaded with tech specs. The model features GPS connectivity (though the cellular model is also on sale) so you can track runs, walks, and cycling. Plus, you’ll get a deep dive into your activity tracking, beyond just calories burned. The SE (2nd Gen) also features zone training insights based on your heart rate throughout workouts. Plus, the up-to-18-hour battery life has you covered for both long and short runs.
If you’re looking for the latest and greatest gadget, the Series 9 is the most recently released model on sale. Loaded with features like a blood oxygen monitor, cycle tracking, an ECG, a temperature sensor, and Double Tap, the smartwatch keeps you fully connected and engaged. An overall brighter screen display, plus all of the baseline features, round out the fitness tracker to be a top choice if you're into the newest tech specs.
If cellular connectivity is a must-have on your list, the Series 8 has the steepest price cut on a GPS and cellular model. You'll get almost the same specs as the Series 9, minus a few. It doesn't feature Double Tap or the ultra-bright screen, but you’ll still have a temperature sensor, blood oxygen monitor, ECG, and cycle tracking capability. It’s $170 off, which is one of the lowest prices we've seen for this watch in a year.
For a rugged pick, the Ultra 2 can handle any adventure and its extra long battery life means you can depend on it when you're in the water, on a hike, or running long distances. Cellular is built in, as well as the biometrics tools you'll find on the Series 8 and 9, but this one has a few features the others don't. It has a depth gauge and is waterproof up to 100m, the case is titanium, it has an emergency siren, and the battery lasts for up to 72 hours in low-power mode.
Prime Day deals aren’t set to last past July 17, so if you don’t want to risk your favorite watch selling out—or worse, going back up to full price—take advantage of these deals while they last.
Shop Prime Day Apple Watch Deals
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Ellen McAlpine is a commerce editor and writer at Hearst Magazines, covering tech, fitness, lifestyle, and beyond. In her time as a writer, she’s covered everything from top tech items like running watches and ring lights to phone cases and beauty tools.