SYLLABUS

SYLLABUS

(Regular 2YearsProgram) (Regular 2 Years Semester System Program)

MBA MBA

BijuPatnaikUniversityofTechnology,Orissa Rourkela

Biju Patnaik University of Technology, Orissa Rourkela

COURSESTRUCTUREMBA(SEMESTERSYSTEM)
CodeNo. Semester:1 MBA101 MBA102 MBA103 MBA104 MBA105 MBA106 MBA107 MBA108 MBA109 MBA110 Semester:2 MBA201 MBA202 MBA203 MBA204 MBA205 MBA206 MBA207 MBA208 MBA209 Semester:3 MBA301 MBA302 MBA303 MBA304 MBA305 MBA306 MBA307 MBA308 Semester:4 MBA401 MBA402 MBA403 MBA404 MBA405 MBA406 MBA407 Subject BusinessStructureandProcess OrganizationalBehaviour ManagerialEconomics QuantitativeTechniques ITforManagers BasicFinancialAccounting MarketingManagement CommunicativeEnglish CommunicativeEnglish(Lab.) ITLab ResearchMethodology FinancialManagement HumanResourceManagement ProductionandOperationManagement CostandManagementAccounting MIS&ERP BusinessEnvironment&SustainableDevt. BusinessCommunication BusinessCommunication(Lab) Banking&InsuranceManagement BusinessCorporateLaw Entrepreneurship&ManagementofSME ElectiveI ElectiveII ElectiveIII ElectiveIV SummerProject BusinessEthics&CorporateGovernance InternationalBusiness StrategicManagement ElectiveV ElectiveVI ElectiveVII ArticleReviewandComprehensiveViva TOTAL Credit 4 4 4 4 3 4 4 3 3 2 35 4 4 4 4 4 4 4 3 2 33 4 4 4 4 4 4 4 3 31 4 4 4 4 4 4 3 28 127 Hours 40 40 40 40 30 40 40 30 30 20 350 40 40 40 40 40 40 40 30 20 330 40 40 40 40 40 40 40 280 40 40 40 40 40 40 240 1200 FullMark 100 100 100 100 100 100 100 100 50 50 900 100 100 100 100 100 100 100 100 50 850 100 100 100 100 100 100 100 100 800 100 100 100 100 100 100 100 700 3250

ELECTIVES
3 Semester 3rdSemester 3rdSemester 3rdSemester 4thSemester 4thSemester 4ThSemester
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ElectiveI(Chooseonepaperfromthefollowing) MBA304A ConsumerBehaviour MBA304B SecurityAnalysis&PortfolioManagement MBA304C HumanResourcePlanningandAudit MBA304D SoftwareManagement MBA304E TechnologyManagement ElectiveII(Chooseonepaperfromthefollowing) MBA305A Sales&DistributionManagement MBA305B FinancialServices MBA305C CompensationManagement MBA305D EBusiness MBA305E TotalQualityManagement ElectiveIII(Chooseonepaperfromthefollowing) MBA306A Product&BrandManagement MBA306B ProjectManagement MBA306C PerformanceManagement MBA306D NetworkingManagement MBA306E ProjectOperationsandManagement ElectiveIV(Chooseonepaperfromthefollowing) MBA307A ServicesMarketing MBA307B TaxationManagement MBA307C HumanResourceDevelopment MBA307D ComputerAidedManagement MBA307E InnovationandR&DManagement ElectiveV(Chooseonepaperfromthefollowing) MBA405A IntegratedMarketingCommunication MBA405B DerivativesandRiskManagement MBA405C EmploymentLegislations MBA405D SystemAnalysis&Design MBA405E MaterialsManagement ElectiveVI(Chooseonepaperfromthefollowing) MBA406A RetailManagement MBA406B StrategicFinancialManagement MBA406C ManagementofChangeandDevelopment MBA406D DataBaseManagement MBA406E SupplyChainManagement ElectiveVII (Chooseonepaperfromthefollowing) MBA407A RuralandAgriculturalMarketing MBA407B InternationalFinancialManagement MBA407C IndustrialRelations MBA407D InformationSecurityAndCyberLaw MBA407E ServiceOperationsManagement

Areaspecialization:
Group A papers (MBA304A, 305A, 306A, 307A, 405A, 406A and 407A) are from Marketing Area; Group B papers (MBA304B, 305B, 306B, 307B, 405B, 406B and 407B) are from Finance Area; Group C papers (MBA304C, 305C, 306C, 307C, 405C, 406C and 407C) are from HRM Area; Group D papers (MBA304D, 305D, 306D, 307D, 405D ,406D and 407D) are from Systems Area. Group E Papers (MBA304E, 305E ,306E, 307E, 405E, 406E and 407E) are from Production Area

Choice of Electives:
The elective papers will be offered in the functional areas of Management such as Marketing, Finance, Human Resources and Systems. Students have options to choose four papers as Electives I,II,III,IV from the Elective papers offered in the 3rd Semester and three papers as Electives V, VI, VII from the list of subjects offered in 4 t h Semester. A student shall be considered to have specialization in a particular area provided he/she covers at least four papers of that particular area in the 3 r d and 4 t h semesters taken together. The institutions concerned shall be free to offer the exact subjects subject to administrative exigency such as availability of faculty, minimum of 15 students opting for an elective paper. The degree will be awarded after successful completion of all the semester papers. The teaching methodology in core and elective papers should emphasize on case study approach wherever appropriate with cases being of recent origin. ******

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1 YearMBA
1 Semester
MBA101 MBA102 MBA103 MBA104 MBA105 MBA106 MBA107 MBA108 MBA109 MBA110 BusinessStructureandProcess OrganizationalBehaviour ManagerialEconomics QuantitativeTechniques ITforManagers BasicFinancialAccounting MarketingManagement CommunicativeEnglish CommunicativeEnglish(Lab.) ITLab

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MBA101:BUSINESSSTRUCTURE&PROCESS
MODULE1:ManagementandNatureofOrganization Introduction:Definitionofmanagement,nature,purposeandfunctions,levelandtypesof managers,ManagerialRoles,EssentialManagerialSkills,Keypersonalcharacteristicsfor Managerialsuccess.Evolutionandvariousschoolstomanagementthoughts. Nature of Organisation Proprietorship, Partnership, Cooperatives and Statutory Corporations, CompaniesConcepts of holding and subsidiary companies, Comparison and Choice of structures, Features of International Organisations and Multi national Companies. MODULE2:PlanningandDecisionMaking Meaning and nature of planning, types of plans, steps in planning process; Objectives: meaning, setting and managing objectives MBO method: concept and process of managing by objectives; Strategies: definition, levels of strategies, its importance in an Organization; Policies: meaning, formulation of policies; Programs: meaning, nature; Planningpremises:concept,developingeffectiveplanningpremises;Decisionmaking,steps in decision making, approaches to decision making, types of decisions and various techniques used for decision making, Nature and process of controlling, Techniques of controlling. MODULE3:Organizing: Organizing as Managerial Function organization structure, formal and informal organization.Traditional Organization Structures Functional, Divisional and Matrix Structure. Directions in organizational Structures Team structure, network structure, boundary less structure. Organizing Trends and Practices Chain of command, unity of command,spanofcontrol,delegationandempowerment,decentralizationanduseofstaff, organizationaldesignandorganizationalconfiguration. Leading as a function of management, Leadership and vision, Leadership traits, classic Leadership styles, Leaders behaviour Likerts four systems, Managerial Grid. Overlapping roleofleaderandmanagers. Caseanalysiscompulsory

MBA102:ORGANIZATIONALBEHAVIOUR

MODULEI: Organizationalbehavior: Introduction, definition, goals, elements, scope and historical development of Organizational Behaviour, fundamental concepts, contributing disciplines to OB, Models of OB, social systems and organizational culture, international dimensions of organizational behaviour,limitationsofOrganizationalbehaviour,thefutureofOB.

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MODULEII: Individualbehaviours:Introduction,foundationofindividualbehavior: Personality: definition, determinants, personality traits, types, from concepts to skills, theories,instrumentstomeasurepersonality,personalityattributesinfluencingOB Perception:meaning,factorsinfluencingperception,theories,perceptualerrors Emotions: meaning, types of emotions, determinants, emotional labour, emotional intelligence. Attitudes: definition, sources of attitudes, types of attitudes, cognitive dissonance theory, fromconceptstoskills,changingattitudes,workrelatedattitudes. Values: definition, importance of values, sources of our value systems, types of values, loyaltyandethicalbehavior. Learning:definitiontheoriesoflearningsomespecificorganizationalapplications. MODULEIII Behaviourintheorganization:Introduction,Issuesbetweenorganizationsandindividuals. Interpersonal behaviour: Conflict in Organizations: nature of conflict, levels of conflict, conflictmanagementstyles. Groupdynamics:typesofgroups,meetings,teamwork,stagesofgroupformation. Employeestress:forms,causes,implications,approachestostressmanagement. Leadership:Concept,Approaches,LeadingVsManaging,Leadershiptheories.

MBA103:MANAGERIALECONOMICS
ModuleI:Introduction&DemandandProductionAnalysis:
Introduction to Managerial Economics, Use of Economic models in Decision making, Specifications of the model, Demand Analysis for decision making, Demand Schedule and demand function, Elasticity of Demand, Demand forecasting, Production Analysis, production Function, One Variable input Production function and two variable Input productionfunction.

ModuleII:Cost&PricingAnalysis
Various Cost concepts, Cost Functions Short run Cost Functions and its Empirical Estimation, Long run Cost Function, Economies of scale and economies of scope. Price and Output decision under perfect Competition, Monopoly, Monopolistic Competition and Oligopoly. Descriptive pricing approaches: full cost pricing, product pricing. Pricing strategies:priceskimming,penetrationpricingandlossleaderpricing.

Module:III:MacroEconomicAnalysisofManagerialDecisions
Meaning and Nature of Macro Economics; Circular Flow of income, the concept of GDP, GNP, Concepts of Consumptions, Savings and Investment. Business Cycles : Consequences andMeasurestosolvetheProblemsofBusinessCycles,Inflation. CASEANALYSISCOMPULSORY

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MBA104:QUANTITATIVETECHNIQUES
ModuleI Introduction to Linear Programming Problems, Formulation of Linear Programming Problems, General statement and assumptions underlying Linear Programming, Graphical method for solution of LPP. Simplex method for solution of LPP, Solution of maximization and minimization problems, BigM method, Two phase method, Unbounded and degenerate solution of LPP, Duality in Linear programming. Introduction to transportation problems, NorthWest corner rule, Least cost method, Vogels approximation method for obtaining initial feasible solutions, Stepping stone and MODI method to get optimal solution,Transhipmentproblem. ModuleII Introduction to Assignment problems, Hungarian method to solve assignment problems, Unbalanced assignment problems, Constrained assignment problems. Introduction to sequencing problem, Solution to sequencing problems, Gantt chart, Johnsons rule. Introductiontoreplacementtheory,Replacementpolicyforequipmentswhichdeteriorates gradually and fail suddenly. Introduction to game theory, Game models, Two persons zero sum games and their solution, solution of 2Xn and mX2 games by graphical approach, SolutionofmXngames. ModuleIII Introduction to decision theory, One stage decision making problem, multi stage decision making problem, utility theory. Introduction to Markov process, Markov analysis: input and output. Introduction to forecasting problems, Time series models for forecasting. Introduction to simulation, Process of simulation, Monte Carlo simulation, Simulation of inventorysystem,simulationofqueuingsystem. CASEANALYSISCOMPULSORY

MBA105:ITFORMANAGERS
Module1
Basic Computer Concepts Different generations of computer hardware; Modern taxonomy of computers; Hardware and software; Programming languages, Problem solving and algorithms; Basic computer applications; General idea of information and communication technologies. Input and Output devices; Memory (or storage) devices, Secondary storage direct access devices, serial access devices. Central Processing Unit.. Central Processing Unit, Decoders; Registers; Machine Instructions; Stored program concept;Programexecution:FetchDecodeExecutecycle. Computer Software introduction to Software; broad classification of software; system software and application software; utilities. Systems software Operating systems: Basic ideaofanOS,functionsofOS.Introductiontodifferenttypesofoperatingsystems,Utilities, Application packages, User written programs. The concept of programming language; pseudo code and flowcharts; structure of programs; program development guidelines; fourth generation languages; object code and executable codes; compilers, translators, assemblers;editingtools.

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Module2
Computer networks and Internet Basic concepts of computer networks; types of network: local area networks and wide area networks; switches hubs, routers, idea of distributedsystems;theInternet:WorldWideWeb,searchengine,email,homepage.

Module3
Micro soft Office : Microsoft Word The different functionalities in the Microsoft Word software; Creating, Editing, Saving and printing a file; Use of the different tools; Handling tablesinMSWord.Mailmerge.MicrosoftExcelCreating,editing,usingthedifferenttools available in MS Excel. Performing mathematical calculations using MS Excel including various types of statistical measures. Reference Operators, Functions, Typing a Function. Creating a column chart; Changing the size and position of a chart saving a file in Microsoft Excel; Closing a Microsoft Excel worksheet. Microsoft PowerPoint The different functionalities of Microsoft PowerPoint. Creating and inserting a new slide; Creating a title slide; Applying a design template; Creating a hierarchy, Using a twocolumn text; Slide Sorterview;Runningtheslideshow;Printingtheslides.MSProjectGettingstartedwitha project; Developing a timeline; Displaying and Printing the schedule; Assigning resources and costs to the tasks and resolving resource allocation problems; Finalizing and Publishing the Project Plan; Managing and Tracking the Project; working with multiple projects, using MSProjectinworkgroups,DatabaseManagementSystem(AnOverview).

MBA110:ITLab
1.introductiontooperatingsystem. What is OS, common terminology, components of OS, booting process, concept of file, managingfilesanddirectories,explorer,copying,renaming,movinganddeletingfile. 2.WindowsXP Introduction, components, desktop, icon, types of windows help and support, explorer files and folders, copying, renaming, moving and deleting file copying multiple files, searching a file or folder, recycle bin, the control panel, change, add, removing windows components, changingdateandtime,display,screensaver,wallpaper,fonts,mouse,button. 1. MsOfficeXp What is Ms Office, new office at a glance, edition, new features, user interface,theofficebutton,ribbon, contextualtabs,minitoolbar,supertool tips, quick access toolbar, zoom, slider, smart art, file format, user assistance system,themesandquickstyle. 2. Introductiontowordbasics Introduction to word, creating documents, part of word window, formatting features menus, commands, toolbars and icons, entering text, text box, font, size, line spacing, Italy sizing, numbering, bullets, spellings, page setup, print preview, printing, saving and retrieving, finding and replacing. Column and

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rows, text box, borders and shading, insert pictures, formatting. Creating documentbasedontemplates,mailmerge.Insertingheadersandfooters. 3. Introducingexcel What is spread sheet, navigating, creating and editing simple work sheet. Selecting cells, entering and editing text numbers, formulas and date, alignments, menus and command toolbars. Page setup , inserting headers and footers, renaming a worksheets, copying text between work sheets, deleting and editing cell contents, creating charts, saving and printing worksheets. 4. Introducingpowerpoint Navigating power point, creating and saving presentation, creating, deliting, copying and numbering slides, saving and closing power point, slide animation,slidetransition,runningpresentation,workingindifferentviews.

MBA106:BASICFINANCIALACCOUNTING
MODULEI:ACCOUNTING Importance & scope of accounting, Accounting concepts & conventions, Accounting standards,IFRS,Accountingequations,Usersofaccountingstatements. Preparation of Books of Original Records: Journals, Subsidiary books, Ledgers & Trial balance. Preparation of Final Accounts / Statements: Basic adjustments, Depreciation Fixed Asset Accounting,Preparationoffinancialstatements.

MODULEII:CORPORATEACCOUNTING AccountingofJointStockCompanies:AccountingforIssueandforfeitureofShares,Issueof Debentures, Issue of Bonus Share, Financial Statements of Companies: Income Statement andBalanceSheet. Provisions of the Companies Act: Affecting preparation of Financial Statements, Creative Accounting, Annual Report, Presentation and analysis of Audit reports and directors report. (Students should be exposed to reading of Annual Reports of Companies both detailed and summarizedversion). MODULEIII:FINANCIALPERFORMANCEMEASUREMENT CashFlowStatement:Preparation&Analysis. Analysis of Financial Performance of a firm ; Use of Different Tools, Ratio Analysis DifferentTypesofRatios. CASEANALYSISCOMPULSORYFOREACHMODULE.

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MBA107:MARKETINGMANAGEMENT
Module1 Concepts of Marketing and market, Marketing Mix, Product, Price, Promotion, Place, Product: Product concept, Product classification, New Product Development, Product life cycle, Product mix decision, Branding, Packaging, Labelling decisions, Service as a product, Price:objectiveofpricing,Pricingpolicies,Pricingmethods. Price:Objectiveofpricing,Pricingpolicies,Pricingmethods. Promotion: Advertising, Sales promotion, Personal selling, Public relation, Publcity and propaganda. Place: Marketing channels, vertical and horizontal integration, Channel conflict management,DistributionsystemandLogisticManagement. ModuleII Marketing environment, Marketing planning and control, Segmenting (Demographic and Psychographic) targeting, Positioning (STP), Marketing research and forecasting, Marketing InformationSystemvalueproposition. ModuleIII Role of consumers, Consumer Decision making process, Factors influencing consumer decision making, Special topics in Marketing: Green marketing, Relationship Marketing, societal Marketing, Guerrilla Marketing, Online Marketing, Mega marketing, Database marketing. CASEANALYSISCOMPULSORY

MBA108:COMMUNICATIVEENGLISH

ModuleI BasicsofCommunication 1.1 Communicationelementsandprocess 1.2 NeedofCommunicationSkillsforManagers 1.3 Channels,formsanddimensionsofcommunication 1.3 Verbalandnonverbalcommunication 1.4 Barrierstocommunicationandhowtoovercomethebarriers 1.5 Principlesofeffectivecommunication ModuleII LanguageandCommunication 2.1 LanguageasatoolofCommunication 2.2 TheimportanceofcommunicationthroughEnglishatthepresenttime 2.3 TheSoundsofEnglish 2.4 StressandIntonation 2.5 The importance of the four skills (listening, speaking, reading and writing) and strategiesfordevelopingtheskills. Listening:barriers,strategiesforimprovinglisteningskills Speaking : the characteristics of effective speech : voice quality, rate of speaking, cleararticulation,eyecontact,useofexpressions,andgesturesandposture.

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2.6 2.7 ModuleIII: ReviewofEnglishGrammar 3.1 Englishverbs 3.2 Tenseandtime 3.3 Aspect 3.4 Voice 3.5 Negation 3.6 Interrogation;reportedandtagquestions 3.7 Complexnounphrases 3.8 Concord 3.9 Phrasalverbs 3.10 Parallelstructure 3.11 Pronouns 3.12 Modifiers RecommendedBook:

Reading : developing reading skills and strategies, skimming and scanning ; predicting,guessing,inferring;readingcritically,takingnotes. Writing : the characteristics of effective writing ,clear organization and structuring ofideas,clarityoflanguage,stylisticvariation. BiasfreeEnglish Formalandinformallanguageuse

1. AnIntroductiontoProfessionalEnglishandSoftSkillDasetal,BPUTTextBook,Cambridge UniversityPress 2. 1.BetterEnglishPronuncitation,J.DOConnor(Cambridge) 3. 2.AUniversityGrammarofEnglishbyQuirketal(Pearson) 4. 3..FoundationsofBusinessCommunicationbyDonaJ.Young,TataMcGrawHill 5. 4.BusinessCommunicationbyMKSehgalandVandanaKhetrapal,ExcelBooks 6. 5BusinessCommunication,.RKMadhukar,Vikas

MBA109:COMMUNICATIVEENGLISHSKILLSLAB

Lab sessions will be used to provide practice activities based on the content of all three modulesoftheory. Module1 Understanding the need of Communication Skills for Managers and the importance of effective communication through different social/workrelated situations and roleplay activities, Recognizing the barriers through case studies related to organizational communication Role plays to understand nonverbal communication and activities to identifyeffectiveuseofbodylanguage,paralanguageandspatialcommunication. Module2 PhonemictranscriptionusingIPAsymbols. i. transcription of words and short sentences in normal English orthography (writing) intotheirIPAequivalents;

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ii. transcriptionofwordspresentedorally; iii. conversionofwordspresentedthroughIPAsymbolsintonormalorthography iv. syllabledivisionandstressmarking(inwordspresentedinIPAform) Listeningexercises i. listening with a focus on pronunciation (eartraining) : segmental sounds, stress, weakforms,intonation ii listening for meaning (oral comprehension) : listening to talks, lectures, conversations,discussions,jokes,riddlesetc. Speakingexercises i pronunciation practice(for accentneutralization), particularly of problem sounds, in isolatedwordsaswellassentences ii practicingwordstress,rhythminsentences,weakforms,intonation iii readingaloudofdialogues,poems,excerptsfromplays,speechesetc.forpracticein pronunciation iv speakingbrieflyontopicsofinterest;takingpartindebatesandgroupdiscussions Readingexercises Readingandcomprehensionofthetextssupportedbysuitableexercises UseofDictionary Note making after reading a text, showing the main idea and supporting ideas and the relationshipsbetweenthem Writingexercises Practiceinwritingparagraphs,shortessaysandsummaries Module3 Developingcorrectnessinspeechaswellaswriting Practiceexercisesonthecommongrammaticalerrors, Remedial measures to focus on correct use of English verbs, Tense , Aspect, Voice, Negation,Interrogation,Concord,Phrasalverbs,Parallelstructure,PronounsandModifiers LabTests: 1stLabtest15marks.(Listening,Speaking) 2ndLabtest15marks.(ReadingandWriting) 3rdLabtest20marks(VerbalandNonverbalcommunicationability).Thefaculty.concerned shall assign caselets related to commnication in the business world to the students who shall make analysis of the same and present in the classroom. This may be given as an individualorgroupassignment.

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1 YearMBA
2ndSemester
MBA201 MBA202 MBA203 MBA204 MBA205 MBA206 MBA207 MBA208 MBA209 ResearchMethodology FinancialManagement HumanResourceManagement ProductionandOperationManagement CostandManagementAccounting MIS&ERP BusinessEnvironment&SustainableDevt. BusinessCommunication BusinessCommunication(Lab)

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MBA-201: REASEARCH METHODOLOGY

ModuleI: Nature and Scope of Business Research, Identification of Research problem, Research objective, Type of Business Research, Research Process, Research Designs : Exploratory, Descriptive, Experimental and Observational. Planning and formulation of Research Projects, Preparation of questionnaire and schedules, Measurement problem and scaling techniques. Collection of data : Primary and Secondary data. Purpose of research application, Type of research reports, Structure of Research report, Report writing and Presentation. ModuleII: Sampling : Probabilistic and Nonprobabilistic sampling. Methods of drawing samples : Lottery methods and using random number table, Sampling Vrs complete enumeration, SamplingandNonsamplingerrors,Conceptofdifferentsamplingmethods:Simplerandom Sampling,Stratifiedrandomsampling,Clustersampling,Multistagesampling. ModuleIII: Data analysis : Editing, Coding, transformation of data, Basic data analysis, Setting of hypothesis,hypothesistesting,ClusterandFactoranalysis(Conceptonly).Hypothesis:Null hypothesis and alternative hypothesis, Testing of hypothesis, Type I and Type II errors, SamplingdistributionandStandarderrors,TestofSignificance:Smallsampletests:tandF tests, Large sample test : Z test, Chi Square tests : Goodness of fit and test of association. Nonparametric tests : Sign test, Wilcoxon signed rank test, Run test, Man Whitney U test, Randomnesstest;AnalysisofVariance:OnewayandtwowayClassifications CASEANALYSISCOMPULSORY

MBA202:FINANCIALMANAGEMENT

MODULEI
Financial Management : Introduction to finance Fundamental principles objectives of financial management profit maximization and wealth maximization. Functions of FinancialManagement. Time value of money : Compounding and Discounting Risk and Return Risk & Return, MeasurementofRisk. SourcesofFinance:(GDR/ADR,European)

MODULEII
Investment decisions : Capital Budgeting Investment evaluation techniques; Estimation of cash flow for new project, replacement projects, Risks in capital budgeting, Sensitivity Analysis,DecisionTreeAnalysis. CostofCapital:Factorsaffectingcostofcapital,RetainedEarnings,WACC.

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Capital structure decisions: Theories of Capital Structure, Designing Capital Structure, Leverages: Determination of operating leverage, financial leverage and total leverage, LeverageandFinancialDistress Dividend policy: Relevance and Irrelevance Theories of Dividend, Factors affecting the dividendpolicy,AlternativeFormsofDividend.

MODULEIII
WorkingCapitalManagement:Factorsinfluencingworkingcapitalrequirements,Current asset policy and current asset finance policy. Determination of operating cycle and cash cycle. Estimation of working capital requirements of a firm. (Cash, Inventory & Receivables Management). CASEANALYSISCOMPULSORY

MBA202:HUMANRESOURCEMANAGEMENT
ModuleI Concept, Nature, scope and objectives of Human Resource Management, HRM : The challenges Environmental, Organizational and Individual, Human Resource Planning, Job analysis, recruitment sources, concept and objectives, Selection: Concept, Procedure and cost benefit analysis of selection, Induction, career planning, Bases of Promotion, Transfer, Separations, Outplacement and Outsourcing HR. Emerging trends of HRM in globalized economyandcrossculturalenvironment. ModuleII Training & DevelopmentConcept, Training needs assessment, Types of training programmes: onthejob and offthejob, ROI of training, metrics for evaluation of training programme, Performance Appraisal Objectives, Uses and Methods Traditional and Modern methods (Assessment and Development Centres, 3600 Appraisals), Problems of Performance Appraisal, Legal issues in Performance Appraisal. Classification of Employees and Conceptual differences in Compensation Systems. Concept of Wages & Salary, Components of Wages, Method of Wage Determination, Methods of Wage Payment, Wage Differentials,JobEvaluation. ModuleIII Industrial Relations: Concept and Approaches to Industrial Relations, Unitary, Plurastic and Radical Approach, Industrial Relations System, Overview of International HRM: Selection, Compensation,Training&Development,PatriationandRepatriation.

MBA204:PRODUCTIONANDOPERATIONSMANAGEMENT

ModuleI OverviewofProduction&OperationsManagement,WorkStudy Introduction , Responsibilities of Production Manager, Strategic Decisions in Operations, Manufacturing Vs. Service Operation, Types of Production processes (Project/Job, Batch,

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Mass/Line , Continuous ), Concept of FMS(Flexible Manufacturing System), Vertical integration, Productivity & Factors affecting productivity, Role of Production, Planning & Control(PPC),NewProductDevelopment&ProcessDesign,LearningCurve,Introductionof Work Study, Method study Procedure, Principles of Motion Economy, Stop Watch Time Study Procedure, Importance of Rating & Allowances in Time Study, Predetermined Time Standard(MTM). ModuleII AggregatePlanning,CapacityPlanningandProjectManagement, Scheduling,MaintenanceManagement Aggregate Planning: Relevant cost; Evaluation of strategic alternatives (Level, Chase and Mixed), Types of capacity, Economics and Diseconomies of scale, Developing capacity alternatives. Project Management: Basic concept, Network principlesCPM, PERT, Crashing, Sequencing,2 and 3 Machine cases: Johnsons Rule, Job shop Scheduling: Priority dispatching Rules, Importance of Maintenance, Breakdown, Preventive, Predictive and TPM(TotalProductiveMaintenance),BasicconceptofReliability. ModuleIII FacilityLocationandLayout,InventoryControl,QualityControl Importance & Factors affecting the Plant Location, Single and Multi facility location Techniques (Centroid and Minimax method), Plant Layout & its classification, Relationship Diagram & Block Diagramming, Assembly Line of Balancing, Inventory Control: Relevant Costs, P & Q Systems of Inventory, Basic EOQ Model, and Model with Quantity discount, Economic Batch Quantity. Safety Stock, Reorder Point, ABC Analysis, Material Requirement Planning, Concept of Quality Management, Quality of Design, Statistical Quality Control, X Bar, R and P Charts. Acceptance sampling, Elementary concept on TQM (Total Quality Management),JIT(JustInTime) Case Study: Relevant cases have to be discussed in following areas: Aggregate Planning Strategies, CRAFT (Computerized Relative Allocation of Facilities Technique), ROC (Rank OrderClusteringMethod),MaterialRequirementPlanning. Aggregateplanningstrategies LayoutTechniques(CRAFT,ROC) MaterialRequirementPlanning

MBA205:COSTANDMANAGEMENTACCOUNTING

ModuleI:IntroductiontoCostAccounting
Introduction, Terminology (Cost, costing, cost unit, cost centre, profit centre, cost object), Objectives of Cost Accounting, Cost Accounting Vs Financial Accounting, Necessity for Cost Accounting, Methods of costing & types of costing, Classification of costs (by nature, by activities, by behaviour, by time, in relation to managerial decision making), Preparation of cost sheet, Job costing , Contract Costing, Process Costing (Valuation of workinprogress excluded)

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ModuleII:ManagementAccounting
Definition, Scope and functions of Management Accounting and difference between Management Accounting and Financial Accounting, Breakeven and Costvolumeprofit analysis, Marginal costing and practical application (In situations like key factor analysis, optimizing product mix, make or buy decision, discontinuance and diversification of products,acceptorrejectspecialoffer,closedownofoperations).

ModuleIII:BudgetaryControl&StandardCosting
Budgeting process, Preparation of Sales or Revenue budget & other budgets, Flexible budgeting, Master Budget, Efficiency Ratio, Activity Ratio, Capacity Ratio, Standard Costing Objectives, Variance analysis Interpretation of variances, Decisions under risk and uncertainty.
CASEANALYSISCOMPULSORY

MBA206:MIS&ERP
Module1:RoleofMISinOrganizations Organization and Information Systems, Changing Environment and its impact on Business The ITES and its influence The Organization: Structure, Managers and activities Data, information and its attributes The level of people and their information needs Types of Decisions and information Information System, categorization of information on the basis ofnatureandcharacteristics. Module2:SystemAnalysisandDevelopmentMethodologies Need for System Analysis Stages in System Analysis Structured SAD and tools like DFD, Context Diagram Decision Table and Structured Diagram. System Development Models: WaterFlow,Prototype,Spiral,RADRolesandresponsibilitiesofSystemAnalyst,Database Administrator and Database Designer. System Development Life Cycle: Sequential Process of software development; Computer Aided Software Engineering (CASE); Tools and the modularapproachtosoftwaredevelopment;Informationsystemaudit. Module3:EnterpriseSystems Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and challenges in Implementation Supply Chain Management (SCM): Features, Modules in SCM Customer Relationship Management (CRM): Phases. Knowledge Management and e governance. Nature of IT decision Strategic decision Configuration design and evaluation Informationtechnologyimplementationplan. Module4:SecurityandEthicalChallenges Ethical responsibilities of Business Professionals Business, technology; Computer crime Hacking, cyber theft, unauthorized use at work; Piracy software and intellectual property; PrivacyIssuesandtheInternetPrivacy;Challengesworkingcondition,individuals;Health andSocialIssues,Ergonomicsandcyberterrorism;

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MBA207:BUSINESSENVIRONMENT&SUSTAINABLE DEVELOPMENT
MODULE1:Businessenvironment: Meaning of business, nature of modern business, Environment of business, Economic system,Macroeconomicscenario,neoliberalprofileoftheeconomy(LPG) Indian Money Market, Capital Market in India, Stock market and its regulation, Currency convertibility,Exchangeratemanagement MODULE2:BusinessandGovt.IndianPerspective Economic roles of the state and govt.,Economic planning in India, Export import policy and tradeliberalization,IndustrialpolicyresolutioninIndia,Indianeconomicpolicies,Exitpolicy, disinvestmentpolicy,taxationpolicy. MODULE3:SustainableDevelopment Sustainable developmentHistory, ideology,concept and approaches, Sustainable developmentandHumanDevelopment,ConceptofEnvironmentalSustainability,Reviewof key international and local drivers of the sustainability agenda, Sustainable finance, Ethics andsustainabledevelopment Caseanalysiscompulsory

MBA208:BUSINESSCOMMUNICATION
Module1 InterpersonalandInterculturalCommunicationSkills 1.1.1 Crosscultural communication: Crosscultural issues which affect Communication across different Cultures, Culture and nonverbal communication ,Effective interculturalcommunication. 1.2 Persuasive communication: the process of persuasion, formal and informal persuasion. 1.3 NegotiationSkills 1.4 Presentationskills:Planning,StructureandDelivery. Module2 BusinessWriting 2.1 Developingcoherentparagraphs 2.2 Prciswriting 2.3 Business letters: writing routine and persuasive letters positive and negative messages. 2.4 Writingmemos,circulars,noticesandemails, 2.5 Business reports: what is a report , kinds and objectives of reports, Process, StructureandLayout. 2.6 Writingbusinessproposals 2.7 Meetings:AgendaandMinutes.

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Module3 Softskills 3.1 Howcommunicationskillsandsoftskillsareinterrelated 3.2 Leadershipskills 3.3 GroupDynamics: 3.4 GroupDiscussions 3.5 Interviewskills 3.6 Telephoneetiquettes. 3.7 Businessetiquettes.

MBA209:BUSINESSCOMMUNICATIONLAB
Module1 Casestudieshighlightingcrossculturalissues NegotiationSkillspracticethroughroleplaysindifferentsituations Extempore DeliveringOralPresentations Module2 Practiceshouldbeprovidedinfunctionalwritingbyusingsamples.Theprinciplesof ProcessWritingshouldbeusedtoteachwritingskills.Thefocusshouldmainlybeon:

Thedevelopmentofcoherentparagraphs Preciswriting WritingBusinessletters Writingmemos,circulars,noticesandemails, WritingBusinessreportsandbusinessproposals Preparingagendaandminutesformeetingsthroughmockmeetings

Module3.Practiceshouldbeprovidedthrough:

Activitiesdesignedtohighlightleadershipandteamskills, GroupDiscussions Grouppresentations Oralcaseanalysisinsmallgroups Mockinterviews Telephoneetiquettespractice

LabTests: 1stLabtest15marks. 2ndLabtest15marks. 3rdLabTest20marks. (The1stand2ndLabtestandwillbebasedonthepracticeprovidedduringLabsessions duringthesemesterTherewillbenotestingoftheoreticalknowledge.) The3rdLabtestwilltestthesoftskillsalongwiththelanguageskills.Studentsare requiredtopreparepresentationswithasetofslides(text/visual)ontopics(preferablyofa

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nontechnicalnature)chosenbythemwiththeapprovaloftheconcernedfacultymember .Eachstudentwilldeliveronepresentationtotheclassandthetopicchosenforthepurpose shouldnotberepeatedbyothers.Otherfacultymembersofthecollegemayalsobeinvited toformapanel. Thepresentationswillbeevaluatedonthebasisofthefollowingcriteria: Formatforpreparationofslides Contentfocus:Innovativeidea Powerofvisuals Extentofpersuasiveness,structure,economy,distributionvisual/verbal Languagefocus:Pronunciation Grammar Choiceofwordsandsentencestructure Presenterfocus:Involvement Rapportwithaudience Bodylanguage Paralanguage Handlingthequestionanswersession

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nd

2 Year
3rdSemesterCorePapers
MBA301 Banking&InsuranceManagement MBA302 BusinessCorporateLaw MBA303 Entrepreneurship&ManagementofSME

28

MBA301:BANKINGANDINSURANCEMANAGEMENT

ModuleI EvolutionofBanking Banking in India, Types of Banks, Roles of Banks (viz. Intermediation, Payment system, Financial services), Banking Regulations, BASEL Norms, Banking Products Fee based and fundbased. BankManagement:LiquidityManagement,InvestmentManagement,LoanManagement, LiabilityManagement,CreditManagement,RiskManagement BasicsofInsurance: ModuleII Indemnity,Insuraableinterest,Materialityoffacts,UberimmaeFidaeandimplications,Duty of disclosure. Types of Insurance : Life Insurance, General Insurance, Health & Medical Insurance,PropertyrelatedInsurance,LiabilityInsurance,Reinsurance.Principlesgoverning marketingofinsuranceproducts.InsuranceRegulationandRoleofIRDA. ModuleIII ManagementTechniques&Process: Definition of Risk, Classification of Pure Risks: Personal Risks, Property Risks, Liability Risks, Failure of Others, Overlapping Risks; Rules of Risk Management, Risk Management Technique, Risk Management Process: under writing TPA basic assessment, claim managementofclaimsettlement. Casediscussionandanalysiscompulsory

MBA302:BUSINESS&CORPORATELAW
ModuleI LawofContract: Contract Act: Offer and Acceptance, Consideration, Free consent, Legality of object and consideration, Performance and Discharge of contract, quasi contract, Contract of Guarantee, Bailment, Bailment(rights and duties of bailor and bailee), Agency (various modesofcreatingagency,rightsanddutiesofagentsandprincipal). LawofSales: Sale of Goods Act: Sale and Agreement to sell, Conditions and Warrantees, Transfer of property, Finder of goods, Performance of contract of sale, Rights of an unpaid seller. ModuleII EconomicLaws: Competition Act 2002: Definition, Prohibition and Regulation of Combinations, Duties, PowersandFunctionsofCompetitionCommission,Penalties,UnfairTradePractices. Consumer Protection Act 1986, An Overview of Laws relating to Intellectual Property Rights (IPR),Industries(DevelopmentandRegulations)Act,RighttoInformationAct,FEMA.

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ModuleIII CompanyLaw: Salient Features of Companies, Classification and Formation of Companies, Memorandum and Articles of Association, Doctrine of Indoor Management, Appointment of Directors, Meetings of Directors & Shareholders of Companies, Overview of different modes of windingupofCompanies. CASEDISCUSSIONANALYSISCOMPULSORY

MBA303:ENTREPRENEURSHIP&MANAGEMENTOFSMALLAND MEDIUMENTERPRISES
ModuleI: UnderstandingEntrepreneurship ConceptofEntrepreneur,EntrepreneurialMotivation Entrepreneurship. WhytostartBusinessEntrepreneurialcharacteristicsandskills Entrepreneurialsuccessandfailures. EntrepreneurialProcess Stepsofentrepreneurialprocess DecidingDevelopingMovingManagingRecognizing. SettingupofasmallBusinessEnterprise. IdentifyingtheBusinessopportunityBusinessopportunitiesinvarious sectorsformalitiesforsettingupofasmallbusinessenterprise. EnvironmentalpollutionRelatedclearances. SicknessinSmallBusinessEnterprises. CausesofsicknessSymptomsofsicknesscuresofsickness. Govt.policiesonrevivalofsicknessandremedialmeasures.

ModuleII:

ModuleIII: InstitutionalsSupportingSmallBusiness. Central/StatelevelInstitution. PreparationofaBusinessPlanElementsofaBusinessPlan. KindsofBusinessplans FinancialManagementWorkingCapitalmanagement. Accounting&BookKeepingPreparationofFinancial StatementMarketingManagement,problems&strategies ProblemsofHRMRelevantLabourlaws. CaseAnalysisCompulsory

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nd

2 Year
4thSemesterCorePapers
MBA401 BusinessEthics&CorporateGovernance MBA402 InternationalBusiness MBA403 StrategicManagement

31

MBA401:BUSINESSETHICSANDCORPORATEGOVERNANCE
ModuleI Ethics&Business.

What is Ethics, Nature and scope of Ethics, Facts and value, Ethical subjectivism and Relativism, Moral Development (Kohlbergs 6 stages of Moral Development), Ethics and Business,Mythofamoralbusiness. Decision making (Normal Dilemmas and Problems): Application of Ethical theories in Business (i) Utilitarianism (J.Bentham and J.S. Mill), (ii) Deontology (I. Kant) Virtue Ethics (Aristotle). Economic Justice: Distributive Justice, John Rawls Libertarian Justice (Robest Nozick)EthicalIssuesinFunctionalAreasofBusiness.Marketing:CharacteristicsofFreeand Perfectcompetitivemarket,Monopolyoligopoly,EthicsinAdvertising(TruthinAdvertising). Finance: Fairness and Efficiency in Financial Market, Insider Trading, Green Mail, Golden parchate. HR: Workers Right and Duties: Work place safety, sexual harassment, whistle blowing. ModuleII CorporateGovernance.

Origin and Development of Corporate governance, Theories underlying Corporate Governance (Stake holders theory and Stewardship theory, Agency theory, Separation of ownership and control, corporate Governance Mechanism: AngloAmerican Model, German Model, Japanese Model, Indian Model, OECD, emphasis on Corporate governance, Ethics and Governance, Process and Corporate Governance (Transparency Accountability andEmpowerment). ModuleIII RolePlayers. RoleofBoardofDirectorsandBoardStructure,RoleofBoardofDirectors,RoleoftheNon executive Director, Role of Auditors, SEBI Growth of Corporate Governance. Role of Government, Corporate governance in India, Kumaramangalam Birla Committee, CII, Report,CadburyCommittee. CASEANALYSISCOMPULSORY

MBA402:INTERNATIONALBUSINESS
Module1AnIntroductiontoGlobalBusiness Meaning ,nature and significance of international Business, Drivers of International Business, players in international business,MNCbenefits and problems to host country and homecountry,strategiesinglobalization,challengesofinternationalbusiness.

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Module2GlobalTradeandInvestment Principles of international trade, benefits of foreign trade, foreign trade policies, Balance of payment, WTO functions and working, AgreementsTRIPS, TRIMS, GATS, MFA, AOA, NTB, WTO and Antidumping measures, Implications of WTO for India and Trade liberization,RTAs,FDI. Module3InternationalMonetarysystemandInstitution InternationalMonetarysystem,PreBrettonwoodsperiods,Brettonwoodssystems,EMS,EU andEuro,ForeignExchangemarket,IMF,Internationalliquidity,WorldBank(IBRD),IDA,IFC. Caseanalysiscompulsory

MBA403:STRATEGICMANAGEMENT
ModuleI:Introduction Concept of strategy, Vision, Mission, Goal, Objective, Strategic Management Process, Corporateplanninganoverview,SBU,Modesofstrategicdecisionmaking,Strategicintent, Hierarchyofstrategy. ModuleII: Strategyformulation. Environmental Scanning, SWOT analysis, Internal and External environmental analysis, Competition Analysis: Porters Five Forces Theory, Generic strategies, Competitive Advantage,Valuechainanalysis,Mckineseys7sframework,BalanceScorecard. ModuleIII: StrategicImplementationandControl Stability, Growth, Turnaround, Retrenchment, Diversification, vertical integration, Horizontal integration, Strategic alliance, merger and acquisition, Divestment, Business Portfolio analysis BCG & GEC matrix Strategic Choice Strategic evaluation and control (includingtechniques) Caseanalysiscompulsory

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 ELECTIVECOURSES
Marketing
MBA304A: MBA305A: MBA306A: MBA307A: MBA405A: MBA406A: MBA407A: ConsumerBehaviour Sales&DistributionManagement Product&BrandManagement ServicesMarketing IntegratedMarketingCommunication RetailManagement RuralandAgriculturalMarketing

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MBA304A:CONSUMERBEHAVIOR
Module1 Theoriesof ConsumerBehaviour:Learningtheory,Psychoanalytictheory,Gestalt,Cognitive theory, Psychological field, Blackbox Models, Distributive Approach, Consumer decision: Process approach, Factors influencing consumer decision making, Segmentation, Psychographics&VALS;DiffusionofInnovations. Module2 IndividualDeterminantsofBehaviourPersonality,perception,attitude(attitudinalmodels), learning, Motivation, Group influence on consumer behaviourSocial class, Social groups, Opinion leaders. Culture, Subculture, Cultural relevance to marketing decisions, Characteristics of culture, Cultural Values, Cultural Changes, Cross cultural understandings. Family:Role&Structure,FamilyLifeCycle,Purchasingdecisions,Changingroleoffamilies. Module3 Models of Consumer Behaviour; HowardSeth Model, AngleBlackwellKollat (MultimediationModel),NicosiaModel.SethsFamilyDecisionmakingModel.

MBA305A:SALESANDDISTRIBUTIONMANAGEMENT
Module1 Sales Management; Objectives andFunctions, Setting up a sales organization, Management of Sales force, Recruitment & Selection, Training, Motivation and Evaluation, Sale forecasting,TerritoryManagement,SalesBudget. Module2 Distribution Management,DesignofDistributionChannel,ChannelConflict,Cooperation& Com Petition, Vertical marketing system, Horizontal Marketing system, Designing Customer OrientedMarketingChannels:Wholesaling,Retailing. Module3 Order Processing, Transportation, Warehousing, Inventory, Market Logistics Decision, SCM, EmergingTrends. Caseanalysiscompulsory

MBA306A:PRODUCTANDBRANDMANAGEMENT

Module1 Products Concepts, Planning, New Product, Development Strategies, PLC, Launching Strategies,PortfolioManagementBCG,GE,PortersModel,CompetitorsAnalysis,Customer Analysis,Marketpotential,ProductDemandpatternandTrendAnalysis.

35

Module2 BrandingDecisions, Positioning, Architecture, Extentions, Equity, Valuations, Customer Based Brand Equity, Cobranding strategies. Branding Strategies, Brand leveraging strategies. Module3 Packaging,Labeling,BrandRejuvenation,BrandSuccessstrategies,BrandResilience, Buildingglobalbrands,Brandingfailures. Caseanalysiscompulsory

MBA307A:SERVICESMARKETING
Module1 Emergence of Service Economy, Challenges, Service Consumer Behaviour, Service Encounter, Blueprint, Service Delivery, Servicescapes, Service Strategy(7ps), Service failure &Recovery,ServiceTaxProvision. Module2 Quality Issues and Models, Gap Analysis, SERVQUAL, DemandSupply Management, Branding,Packaging,Pricing,Promotion,ServiceResearch. Module3 Marketing of service SectorFinancial Services, Tourism Services, Education Services, Informationservices(ITES),CRMinServiceSector,HealthServices,HealthTourismServices Caseanalysiscompulsory

MBA405A:INTEGRATEDMARKETINGCOMMUNICATION
Module1 Advertising; 5Ms, Social and Ethical Issues in Advertising, Integrated Marketing Communication, IMC Planning Process, Developing Ad Programmes, Setting Objectives, Ad Budgets, Designing Message, Media Selection and Planning, Ad Research,Evaluation and Control. Module2 Sales Promotion, Types, Planning Sales Promotion Programmes, Personal Selling, Role, AdvantagesandDisadvantages,PersonalSellingSkills. Module3 Power of Publicity, Public Relations, Direct Marketing Process, On Line Advertising, Social Networking,Challenges,NetworkMarketing,AdvertisingInMulticulturalEnvironment. Caseanalysiscompulsory

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MBA406A:RETAILMANAGEMENT
Module1 Growthofretailing,RetailTheories,Typesofretailers,RetailFormats,RetailConsumer Behaviour,RetailMarketingMix.,RetailMarketStrategy. Module2 Retail Location Decisions, Merchandise Planning, Managing Assortments, Store Management,Layout,Design,SpaceManagement,VisualMerchandising,RetailAesthetics, CustomerService,RetailAtmospherics,RetailEquity. Module3 Retail Communication Mix, Retail Pricing: Price Setting, Pricing Strategies, Managing Retail Brands,RetailSupplyChain,CRM,HRMPracticesinRetail,TechnologyinRetailing,Futureof Retailing. Caseanalysiscompulsory

MBA407A:RURAL&AGRICULTURALMARKETING
Module1 Ruralmarketstructure,RuralconsumerBuyingBehaviour,Ruralmarketenvironment,Rural Marketing Information System, Research & Forecasting, Rural demand, Segmentation, Targeting,Positioning,Problemsofruralmarketing,RuralMarketingagencies. Module2 Rural Marketing Mix: Product Decisions, Pricing Decisions, Promotion Decisions, Distribution, Channel Management, Relationship Management Physical Distribution, Sales forcemanagement Module3 Agri Marketing: Scope, Role in Economic Development, Demand and Supply of Farm Products, Marketing of Agricultural inputs and farm products, Strategy for Agricultural Marketing. Caseanalysiscompulsory

37

ELECTIVECOURSES
Finance
MBA304B: MBA305B: MBA306B: MBA307B: MBA405B: MBA406B: MBA407B: SecurityAnalysis&PortfolioManagement FinancialServices ProjectManagement TaxationManagement DerivativesandRiskManagement StrategicFinancialManagement InternationalFinancialManagement

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MBA304B:SECURITYANALYSIS&PORTFOLIOMANAGEMENT
ModuleI: Investment&SecurityAnalysis Investment Scenario, Risk & Return, Stock Return and Valuation, Bondreturn and valuation, Fundamental Analysis and Valuation Economic / Industry / Company Analysis, TechnicalAnalysis,EfficientMarketHypothesis. ModuleII: PortfolioAnalysis&Management Portfolio Selection, Portfolio constriction, Capital Market Theory (CAPM, CML, MarkoWitz Model,SharpesingleindexModel),Arbitragepricingtheory. ModuleIII: PortfolioEvaluationandBehaviouralFinance Portfolio revision, performance evaluation of portfolio, forecasting of portfolio performance, psychological traits affecting investment decision, Explaining biases, fusion investing,Bubblesandbehaviouraleconomics,Technicalanalysisandbehaviouralfinance.

MBA305B:FINANCIALSERVICES
ModuleI: AnintroductiontoFinancialServices: Meaning, Nature, Classification, Scope, Some special fund and nonfund based financial services: Leasing, Hire purchase, Factoring, Retail finance, Mutual funds, Credit rating, Securitization. ModuleII: MerchantBanking&VentureCapital: Nature&Scope,Structure,Services,Regulationsofmerchantbanking,Merchantbankersin themarketmakingprocess,MerchantbankinginIndia.VentureCapital:Meaning,Features, Scope, Importance. Methods of venture financing, Venture capital funds in India. Private Equityandventurecapitalfinance. ModuleIII: FinancialMarkets&Instruments: Money Market: Features, Objectives, Importance, Call Money, Commercial Bills, Treasury Bills,CommercialPapers,CertificateofDeposits.PlayersofMoneyMarket. Capital Market: New issue market, stock market, Methods of floating new issues, players in the new issue market, Advantages of primary market, stock exchange Constitution, Control, Function, Listing of securities, Trading mechanism, Equity, Debentures, Bonds, Warrants,ADRsandGDRs.

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MBA306B:PROJECTMANAGEMENT
ModuleI ProjectIdentificationandFormulation Project characteristics, Taxonomy of projects, Project Identification, Preparation, Screening of Project Ideas, Tax Incentives and Tax Planning for project investment decisions, Zero basedprojectformulation,UNIDOmanuals,DetailedFeasibilityStudyReport. ModuleIIProjectAppraisal Technical appraisal, Commercial appraisal, Economic appraisal, Financial Appraisal, Managementappraisal,SocialCostbenefitanalysis.EnvironmentalAppraisal. ModuleIIIProjectCostEstimateandRiskAnalysis Costofproject,Componentsofcapitalcostofaproject,ProjectRiskAnalysis,Techniquesof RiskAnalysis,ProjectOrganization. ModuleIVProjectEvaluationandAudit Sources of financing, Role of Financial Institutions in project financing, Covenants attached to lending, Data required for calculation of NPV, PI, IRR, BCR, NBCR, Project cost overruns andcostcontrol,Phasesofpostaudit,Typeofpostaudit,ProjectcloseoutofTerminalia.

MBA307B:TAXMANAGEMENT
ModuleI: Income Tax: Definition: Cannons of Taxation, Assessee, Income, Previous Year, Assessment Year, Gross avoidance, Planning, Exemption, Deduction, Rebate, Relief. ResidentialstatusandtaxincidenceIndividualandCorporate,IncomeexemptedfromTax Individual & Corporate, Computation of taxable income of individual, HUF, Firm & Corporate. ModuleII: Tax Management: Rate of tax and surcharge, Tax rebate, Tax Management Submission of return and procedure of assessment, PAN, TAN, Priliminary ideas of deduction and collection of Tax at source, Advance payment of Tax, Refund of Tax. Minimum Alternate Tax (MAT). Schemes of Tax Planning, Tax Planning for salaries, Profits and gains of business on profession, Capital Gains, Employees remuneration, Tax factor in dividendpolicy. ModuleIII: IndirectTaxManagementCentralSalesTaxAct,1956,CustomsActand Valuation,CentralExciseAct1944,ValueAddedTax(VAT).

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MBA405B:DERIVATIVESANDRISKMANAGEMENT
ModuleI FinancialDerivatives Introduction , Definition of Financial Derivative , Features, Types of Derivatives, Basic Financial Derivatives, History of Derivatives Market, Use of Derivatives, Critiques of Derivatives. Traders in Derivative Markets, Factors contributing to the growth of Derivatives. Financial Derivatives Market in India. Forward contract, Features of Forward contract,ClassificationofForwardContracts. ModuleIIFutureMarket,Contracting&Pricing Introduction,FinancialFuturescontracts,TypesofFinancialFutures,Contracts,Evolutionof Futures Market in India, Operators/Traders in Future Market, Functions and growth in Future Market, Future Market trading Mechanism, Theories of Future prices. Hedging ConceptsLong,Short,Cross.ForwardpricesVsFutureprices. ModuleIIIForwardandSwapMarket:PricingandTradingMechanism Introduction, concept, Types, Distinction between option and futures contracts, option valuation, Determinants of option pricing , Black Scholes option pricing model, Binomial Option pricing model , Trading with option, Hedging with option; SWAP: Introduction, concept,Nature,Evolution,Features,TypesofSwaps.OverviewofCommodityDerivatives.

MBA406B:STRATEGICFINANACIALMANAGEMENT
ModuleI: CorporateRestructuring Nature & objective, Forms of Corporate restructuring, Types and Theories of Mergers, Reasonsfor merger,Demerger,Takeoverand Acquisitions,BusinessAlliances,Divestitures. Legal and Procedural Aspects, Tax Implication. Cross border acquisitions and International acquisitions. ModuleII:StrategicFinancialManagement Objectives of Strategic Finance Management, The 9S model, Strategic investigation of growth, Value Chain analysis and Value Engineering, SBU, Life Cycle Costing, Strategic Cost Management, Activity Based Costing (ABC), Objective Based Costing(OBC), Target Costing, Balanced Scorecard, Special Purpose Vehicle, Venture Finance, Economic Value Added and OwnersValueAdded. ModuleIII:FinancialEngineering Financial Innovations and Financial Engineering: Leverage Buy outoperations, Norms for financing leverage buyouts, Corporate Control Mechanisms, Financially Engineered Products.

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MBA407B:INTERNATIONALFINANCE
ModuleI: International Dimensions of Financial Management: The Emergence of MNC, Nature of the MNC, Objectives of the firm and Risk Management, Domestic Financial Management and International Financial Management, Multinational Capital Budgeting applicationandinterpretation. ModuleII: Managing Foreign Exchange exposure: Management of foreign exchange risk, Management of translation exposure, Management of transactions exposure, Managementofeconomicexposure. ModuleIII: International Financial Markets: International Banking and Money market, International Banking Services, Capital adequacy standards, International Money Markets, International Equity Sources, Global Equity Markets, Methods of sourcing, Cross listing in secondary markets, New Equity issues, International Debts sources, Debt Management and Funding Goals, International Debt, Instruments, International bank loans, Euro notes, InternationalBondMarket.

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ELECTIVECOURSES
HR
MBA304C: MBA305C: MBA306C: MBA307C: MBA405C: MBA406C: MBA407C: HumanResourcePlanningandAudit CompensationManagement PerformanceManagement HumanResourceDevelopment EmploymentLegislations ManagementofChangeandDevelopment IndustrialRelations

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MBA304C:HUMANRESOURCEPLANNING&AUDIT
ModuleI: HumanResourcePlanning:
ConceptandObjectivesofHRP,TypesofHRplan,FactorsaffectingHRP,ApproachesSocialDemand Approach, Rate of Return Approach and Manpower Requirement Approach, Evolution and growth ofHRP,QualitativeandQuantitativeDimensionsofHRP,LabourMarketBehaviouranditsimpacton HRP. Human Resource Information System: Concept, Objectives of HRIS, Types of information, sources of information, Method of data collection, Procedure of maintaining HRIS at macro and microlevel.

ModuleII:

HumanResourcePlanningProcess:

Forecast and Projection, types of HR forecasts, Methods of HR demand forecasting at macro and micro level. Supply forecasting Wastage analysis, Age population balance, Pattern of internal movementsofemployeesintheorganization.

ModuleIII:

Careerplanning

Succession Planning: concept, objectives and process, Career planning and development, Stages of career, Early Career and Midcareer arises and its management. Human Resources Audit: Scope, CharacteristicsandProcessofHRaudit,HumanResourceAccounting.

MBA305C:COMPENSATIONMANAGEMENT

ModuleI: COMPENSATIONMANAGEMENT Conceptual Framework of Compensation Management: Concept and Components of Wages, Theories of wages: Subsistence theory, Wage Fund Theory, Marginal Productivity theory, Residual claimant theory, Bargaining theory, Criteria of wage fixation. Methods of Payment, Broad banding, Executive compensation, Emerging trends of compensation managementinITindustries. ModuleII: WAGEDETERMINATION: Principles of wage and salary administration, Job Evaluation: Concept, Scope, Methods and techniques, Performance based pay systems; Knowledge based pay system, market based paysystem,Incentivebasedpaysystem,Typesofincentiveplans,Wagedifferentials. ModuleIII: WAGEADMINISTRATIONININDIA: Wage Policy in India, Methods of wage determination in India, The Pay Commission, Wage Boards: Structure, Scope and functions, Role of Collective bargaining in wage determination,TheRateofMinimumWagesAct.

44

MBA306C:PERFORMANCEMANAGEMENT

ModuleI: PerformanceManagement(PM)ConceptualFrameWork: Introduction to Performance Management, nature, scope, importance, process of Performance Management, link between Performance Management and Performance Appraisal, Benefits of Performance Management, Performance Planning, Role Analysis and EvaluatingPerformanceManagement. PerformanceAppraisal&PotentialAppraisal: Meaning of Performance appraisal, methods and approaches to performance appraisal, Obstacles in appraisal, Designing appraisal for better results, Performance Appraisal Interview,PotentialAppraisal. ModuleII: 3600 feedback, Assessment centers, Performance reviews, Coaching and Counseling, Performance Management in Manufacturing, Services and IT Sector with special reference toNALCO,StateBankofIndia,InfosysandITC,Strategiesforimprovingperformance. PerformanceManagementanddevelopment,PerformanceManagementandpay. ModuleIII: PerformanceManagementApplication&Improvement: Performance Management for Teams, Performance Management in practice, Analyzing Performance problems. Performance counseling Concept, Principles and Skills competency basedPerformanceManagement. Performance Management linked Reward Systems Reward Management, Objectives, Components of Reward System, Linkage of Performance Management to Reward and Compensation Systems Do only what you get paid for Syndrome, Types of pay for Performance Plans Individual based, Team Based, Plant Wide Plans and Corporate Wide Plans.

MBA307C:HUMANRESOURCEDEVELOPMENT
ModuleI: Evolution&ConceptofHRD Concept, importance, objectives, evolution of HRD, Relationship between HRM and HRD/Training.HRDfunctions,RoleofanHRDProfessional,HRDclimate&itselements,HRD Matrix,HRDProcess,HRDProcessmodels,RoleoflineManagersinHRD. Assessing HRD needs: Concept and purpose of Needs Assessment, Training HRD Need, Techniques of training NEED Assessment (TNA), Levels of Need Analysis. Task analysis, PersonsAnalysis,Organizationalanalysis, ModuleII: ImplementingHRDProgrammes

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Learning and HRD Learning and Instruction, Maximizing Learning, Individual Differences in the Learning Process, Learning Strategies and Styles. HRD Interventions Strategy and TypesandEvaluating. Introduction, Training Delivery Methods, On the job (OJT) Training Methods JIT, Simulation, Job Rotations, Coaching and Mentoring Classroom Training Approaches Lecture approach, Discussion Method, Experiential Methods, Computer based Training Methods. ModuleIII:OrganisationalDevelopment&HRD Evaluation Purpose of HRD Evaluation, Models and Framework of Evaluation Kirkpatricks framework and other Models. Data collection for Evaluation, Research Design, EthicalIssues,AssessmentoftheImpartofHRDProgram. Organizational Development Concepts and Theories. Organizational CultureWork force diversity & HRD, Managing Workforce Diversity, labour Market changes, adapting to demographic changes. HRD practices in manufacturing and services sector. Issues and ChallengesofHRDIncrossculturalenvironmentforGlobalworkforce.

MBA405C:EMPLOYMENTLEGISLATIONS
ModuleI: LabourLegislation: Need, objectives, scope, growth of labour legislation in India. Legislations on working conditions, FactoriesAct,1948,MinesAct1952,ContractLabour(RegulationandAbolition) Act,1970.MinimumWagesAct,1948. ModuleII: Legislationsconcerningwages Payment of Wages Act, 1936, Payment of Bonus Act 1965, Equal Remuneration Act, 1976, The Workmens Compensation Act, 1923, Employees State Insurance Act, 1948, The EmployeesProvidentFundAct,1952&1995. ModuleIII: IndustrialRelationsLegislations Payment of Gratuity Act, 1972, Maternity Benefit Act, 1961, Indian Trade Union Act 1926, IndustrialEmploymentStandingOrderAct,1946,IndustrialDisputeAct1947.

MBA406C:MANAGEMENTOFCHANGE&DEVELOPMENT
ModuleI: OrganisationalChange: Concept, forces and types of organizational change External and Internal, Recognizing the need for change, problem diagnosis, The SixBox organizational Model, The 7S framework, Identifying

46

alternate change techniques , Resistance to change, Managing resistance to change, The process of organizational change. Incremental Change Vs DisruptiveChange. ModuleII: Managing Change : Managing Change: Planning, Creating the support system, Internal Resource Persons (IRP) and External agent, managing the transition, organization restructuring, reorganizing work activities, strategies, process orientedstrategies,competitorandcustomerorientedstrategies. ModuleIII: Organisational change and process Consultation, Organisation Development OD process, OD Interventions, Action Research orientation, Evaluating OD Effectiveness. Managers as change agents, Internal and external change agents, Organizational change and its management in manufacturing and service sectorsPowersectorperforminOrissa.

MBA407C:INDUSTRIALRELATIONS
ModuleI: IndustrialRelation: Concept, Scope and Approaches to Industrial Relations Unitary, Pluralistic, and Radical approach, Industrial Relations Systems (IRS), Values in IR. Role of State in Industrial RelationsinIndia. Trade Unionism: Concept, structure and function, Union Registration and Recognition, Theories on Trade Unionism Selling Pearl man, Sidney and Beatrice Webb, Karl Marx, Robert Hoxie and Mahatma Gandhi, White Collar Trade Unions, Trade Union Movement in India. ModuleII: IndustrialDispute:causes,types,methodsofsettlementofdisputeinIndia, CodeofDisciplineandGrievanceManagement. Collective Bargaining: Meaning, Concept and functions, Types of Bargaining, Process of Bargaining, Emerging Trends in Collective Bargaining, Theories of Collective Bargaining by M.W. chamberlain, Allan Flanders, Walton Mckersie and Sidney & Beatrice Webb. Levels of bargainingandagreements,negotiationtechniquesandskills. ModuleIII: Tripartism and IR, ILC & SLC. ILO Structure and Functions. Conventions and Recommendations.BipartismlinkwithTripartism,StrengtheningTripartiteSocialDialogue. WorkersParticipationinManagement:Concept,Scope,Levelsandfunctions,Farmsof WorkersParticipation,WorkersParticipationinothercountries.

47

ELECTIVECOURSES
Systems
MBA304D: MBA305D: MBA306D: MBA307D: MBA405D: MBA406D: MBA407D: SoftwareManagement EBusiness NetworkingManagement ComputerAidedManagement SystemAnalysis&Design DataBaseManagement InformationSecurity&CyberLaw

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MBA304D:SOFTWAREENGINEERING&MANAGEMENT
Unit1:Introduction:
The Software Engineefring Discipline Evolution And Impact; Programs Vs. Software Products; Why Should Software Engineering; Emergence Of Software Engineering: Early Computer Programming, Highlevel Language Programming, Control Flowbased Design, DataStructureorientedDesign,DataFloworientedDesign,ObjectorientedDesign; Software Life Cycle Models; Classical Wateerfall Model;Iterative Watermall Model; PrototypingModel;EvolutionaryModel;SpiralModel Software Project Management; Responsibilities Of A Software Project Manager; Project Planning; Materials For Project Size Estimation: Lines Of Code (Loc), Function Point Metric; Project Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques, Analytical Estimation Techniques; Empirical Estimation Techniques: Expert Judgment Technique, Delphi Cost Estimation; Cocomo A Heirostoc Estimation Technique: Basic CocomoModel,StaffingLevelEstimation:NordensWork,PutnamsWork RiskManagement:RiskIdentification,RiskAssessment,RiskContainment

Unit2:ClassicalAnalysisAndDesignOfSoftware
RequirementsGatheringAndAnalysis;SoftwareRequirementsSpecification(Srs):Contents Of The Srs Document, Functional Requirements, Traceability , Characteristics Of A Good Srs Document; Software Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of Coupling;SoftwareDesignApproaches:FunctionorientedDesign,ObjectorientedDesign; Functionoriented Software Design; Overview Of Sa/Sd Methodology; Structured Analysis; Data Flow Diagrams (Dfds): Primitive Symbols Used For Constructing Dfds, Some Important Concepts Associated With Designing Dfds; Structured Design: Flow Chart Vs. Structure Chart,TransformationOfADfdModelIntoAStructureChart;

Unit3:ObjectOrientedSoftwareAnalysisAndDesign
Object Modelling Using Uml; Unified Modelling Language (Uml): Uml Diagrams Use Case Model: Representation Of Use Cases, Use Case Packaging; Class Diagrams;Interaction Diagrams;ActivityDiagrams;StateChartDiagram ObjectorientedSoftwareDevelopment;DesignPatterns

Unit4:SoftwareQuality
Coding: Coding Standards And Guidelines; Code Review: Code Walkthroughs, Code Inspection; Testing: Verification Vs. Validation, Design Of Test Cases; Unit Testing; Black box Testing; Whitebox Testing; Debugging; Integration Testing; System Testing: PerformanceTesting; Software Reliability And Quality Management: Software Reliability: Reliability Metrics, Statistical Testing; Software Quality; Software Quality Management System: Evolution Of Quality System; Sei Capability Maturity Model: Comparison Between Iso 9000 Certification AndSei/Cmm;SixSigma

49

MBA305D:EBUSINESS
UNIT:I:INTRODUCTION
Definition of Ecommerce, Unique Features of Ecommerce Technology:Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density, Personalization/ Customization, Social Technology: User Content Generation and Social Networking., Web 2.0,PlayMyversion; Growth of the Internet and the Web, Origins and Growth of Ecommerce, Insight on Technology:SpiderWebs,BowTies,ScaleFreeNetworksandDeepWeb TechnologyandEcommerceinPerspective

Unit2:EBusinessTechnologies
The Internet: Key Technology Concepts: Packet Switching, Transmission Control Protocol/Internet Protocol (TCP/IP), IP Addresses, Domain Names, DNS, and URLs, Client/ServerComputing The Internet Today: The Internet Backbone, Internet Exchange Points, Campus Area Networks (CANs), Internet Service Providers, Intranets and Extranets, Who Govern the Internet? Building an Ecommerce Website: Planning: The Systems Development Life Cycle, Systems Analysis/Planning: Identify Business Objectives, System Functionality and Information Requirements. , System Design: Hardware and Software Platforms, Building YourOwn versusOutsourcing,HostyourOwnversusOutsourcing,

UNIT3:EBusinessModels
Eight Key Elements of a Business Model: Value Proposition, Revenue Model, Market Opportunity,CompetitiveEnvironment,CompetitiveAdvantage,MarketStrategy, Major Business toConsumer (B2C) Business Models: Portal, Etailer, Insight on Technology: Search,adsandApps:ThefutureforGoogle,(andMicrosoft),ContentProvider,Transaction Broker,MarketCreator,ServiceProvider,CommunityProvider MajorBusinesstobusiness(B2B)BusinessModel:Edistributor,EProcurement,Exchanges, InsightonBusiness:OnviaEvolves,IndustryConsortia,PrivateIndustrialNetworks, Business Models in Emerging Ecommerce Areas: Consumertoconsumer (C2C) Business Models, Peertopeer (P2P) Business Models, Mcommerce Business Models , ECommerce Enablers:TheGoldRushModels,InsightonSociety:IsPrivacyPossibleinaWirelessWorld?, How the Internet and the Web Change Business: Strategy, Structure, and Process, Industry structure,IndustryValueChains,FirmValueChains,FirmValueWebs,BusinessStrategy

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 UNIT:4BACKOFFICEAUTOMATICSFOREBUSINESS
BUILDINGTHEEBUSISNESSBACKBONE:ENTERPRISERESOURCEPLANNING: TheBasicsofEnterpriseResourcePlanning,ERPDecision=EnterpriseArchitecturePlanning ERPImplementation,ERPArchitectureandToolkitEvolution IMPLEMENTATION SUPPLY CHAIN MANAGEMENT AND E FULFILLMENT: The Basics of Supply Chain Management, InternetEnabled SCM, ESupply Chain Fusion, Management Issues in esupply Chain Fusion, The continuing Evolution of eSupply Chains, A Roadmap forManagers DEMYSTIFYING EPROCUREMENT: BUYSIDE, SELLSIDE, NET MARKETS AND TRADING EXCHANGES: Evolution of eProcurement Models, Evolution of Procurement Processes, e Procurement Infrastructure Integrating Ordering, Fulfillment, and payment, EProcurement Analysis and Administration Applications, Marketplace Enables, A Roadmap for e ProcurementManagers

UNIT5:MOVINGTOEBUSINESS
SPOTTING EBUSINESS TRENDS, Trends Driving ebusiness, CustomerOriented Trends, e Service Trends, Organizational Trends, Employee Megatrends, Enterprise Technology Trends,GeneralTechnologyTrends,WhatThese20TrendsHaveinCommon DIGITIZING THE BUSINESS: EBUSINESS PATTERNS, eBusiness Patterns: The Structural Foundation,TheeChannelPattern,TheClickandBrickPattern,TheePortalPattern,Thee MarketMakerPattern,ThePureEDigitalProductsPattern THINKING EBUSINESS DESIGN: MORE THAN TECHNOLOGY, The Race to Create Novel e BusinessDesigns,Step:1:SelfDiagnosis,Step:2:ReversetheValueChain,Step:3:Choose aFocus,Step4:ExecuteFlawlessly,LessonsfromeBusinessDesign

UNIT6:ETHICAL,SOCIALANDPOLITICALISSUES
Understanding Ethical, Social, and Political Issues in Ecommerce, A Model for organizing the issues, Basic Ethical Concepts: Responsibility, Accountability, and Liability, Analyzing Ethical Dilemmas, Candidate Ethical Principles, Privacy and Information Rights, Information Collected at Ecommerce Sites, Profiling and Behavioral Targeting, The Internet and Government Invasions of Privacy:, Ecommerce Surveillance, Legal Protections, Informed Consent, Intellectual Property Rights, Types of Intellectual Property Protection, Copyright: The Problem of Perfect Copies and Encryption , Patents: Business Methods and Processes, Trademarks: Online Infringement and Dilution, Challenge: Balancing the Protection of Propertywithothervalues,

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MBA306D:NETWORKINGMANAGEMENT
Unit1:IntroductiontoNetworks
Need for computer networking, components of a data communication system, direction of dataflow(simplex,halfduplex,fullduplex). Typesofnetworks:LAN,MAN,WAN;conceptsofInternet,Intranet,Extranet,WWW. Networktopology,transmissionmedia. Applicationsofnetworkinginbusinessandsociety. Concepts of data transmission, signal encoding, modulation methods, synchronization, multiplexingandconcentration,codingmethod,cryptography.

Unit2:OSIModelandDataLinkTechnologies
Communication system architecture OSI reference model, Topology types, selections, design, Local area networks (LAN), CSMA / CD, token bus, token ring techniques, link level control(LLC)protocols,HDLS,analysisofprotocols&performance

Unit3:NetworkandTransportLayers
Network Layer: IP addressing, IP routing, Routing Protocols: RIP, OSPF, DHCP, DNS, IPV6, otherfunctionsinnetworklayer Transport Layer: TCP, UDP, ports and sockets, Sessions and Connections, clientserver implementation

Unit4:BasicNetworkServices
Telnet,FTP,SMTPandPOP,HTTP,

Unit5:AdvancedTopics
Mobile Computing: Introduction to mobile technology, concept of GPRS, Wireless ApplicationProtocols&otherprotocols,conceptofbluetooth. Network Security & Privacy: overview, purpose, spamming , cryptography (ciphering, DES, RSAconceptonly),authentication(conceptonly)andfirewall.

MBA307D:COMPUTERAIDEDMANAGEMENT
Unit1:ManagementSupportSystems
Management Support Systems: Introduction, Objective and Characteristics, Collaborative Computing Technologies: Group Support System, Technologies, Data Reviewing Concept andApplications.

Unit2:DecisionSupportSystems
Introduction to Decision Support Systems, Decisions and Decision Makers, Decision in the Organization, Modeling Decision Processes, Group Decision Support and Groupware Technologies, Executive Information Systems, Designing and Building Decision Support Systems,ImplementingandIntegratingDecisionSupportSystems.

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Unit3:KnowledgeManagement
Knowledge Management: Concepts, Development Methods, Technologies & Tools, ElectronicDocumentManagement.CaseStudy. Knowledge Based Decision Support: Artificial Intelligence (AI): Concept, Definition, AI Vs Natural Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations. Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing, Coding, Documenting & Diagramming. Knowledge Representation, Inference Techniques, IntelligenceSystemDevelopment.FuzzyLogic,GeneticAlgorithm

Unit4:DataWarehouseandDataMining
DataWarehousing:Access,Analysis,Mining&Visualization;OLAP&OLTP DataMining:WhatisDataMining?,MotivatingChallenges,TheOriginsofDataMining,Data MiningTasks ExploringData:SummaryStatistics,Visualization,OLAPandMultidimensionalDataAnalysis Classification: Preliminaries, General Approach to Solving a Classification Problem, Decision Tree Induction, Model Overfitting, Evaluating the Performance of a Classifier, Methods for ComparingClassifiers Association Analysis: Problem Definition, Frequent Itemset Generation, Rule Generation, Compact Representation of Frequent Itemsets, Alternative Methods for Generating Frequent Itemsets, FPGrowth Algorithm, Evaluation of Association Patterns, Effect of SkewedSupportDistribution

Unit5:AdvancedTopics
Neural Computing : Fundamentals, Types of Neural Networks, Neural Network Application, Development, Architecture, Learning Algorithms, Neural Network Software & Hardware, Benefits&LimitationsofNeuralNetworks. GridComputing:Overview. Implementing & Integrating Management Support Systems: Issues, Strategies, Generic Models,IntegratingEIS,DSS,ES&GlobalIntegration.

MBA405D:SYSTEMANALYSISANDDESIGN

Unit1:OverviewofSystemsAnalysis&Design:
Business Systems Concepts, Systems Development Life Cycle(SDLC), Life cycle models (Waterfall model, Prototyping model, Incremental model, Spiral model, RAD model), FeasibilityAnalysis,Design,Implementation,Testing&Evaluation. BusinessProcessReengineering:Concepts,Processinvolved;Casestudy.

Unit2:AnalysisandDesignMethodologies
System Requirement Specification & Analysis: Fact finding techniques, data flow Diagrams, data dictionaries, process organization & interactions, decision analysis, standards(IEEE/ISO).DataModeling&Analysis. Detailed Design Modularization: Module Specification, File Design, Systems Development involving Data Bases. Structured Design Methodology(SDM). Database Design. Output Design.InputDesign.UserInterfaceDesign.

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Unit3:ObjectOrientedAnalysis&Design
Modeling System Requirements using USE CASES. Object Modeling: Object Structure, Object Features, Classes & Objects, Key Concepts of object oriented approach, Object Representation methods, Object Status, State Diagram, Modeling behaviour in object Modeling use cases, Object oriented Analysis, Object oriented Design, Modeling & Design using UML, Activity Diagram & Swim lane Diagram, Sequence & Collaboration Diagram. OO Testingstrategies&techniques.

Unit4:SystemControl&QualityAssurancethroughtesting
Design Objectives reliability & maintenance, Software Design & documentation tools, top down, bottom up and variants. Testing strategies & techniques: Unit and integration testing,testingpracticesandplans;SystemControls,AuditTrails,CASETools.

Unit5:Hardware&SoftwareSelection:
Hardware acquisition, memory , process, peripherals, Benchmarking, Vendor selection, Software selection operating system, languages, Language Processes, performance & acceptancecriteria.

MBA406D:DATABASEMANAGEMENT

UNIT:1

Introduction

DatabaseSystem Applications, Purpose of Database Systems, View of Data, Database Languages, Relational Database, Database Design, ObjectBased and Semistructured Database,DataStorageandQuerying,TransactionManagement,DataMiningandAnalysis, DatabaseArchitecture,DatabaseUsersandAdministrations,HistoryofDatabaseSystems

UNIT:2

RelationalModel

Relational Model: Structure of Relational Database, Fundamental RelationalAlgebra Operations, Additional RelationalAlgebra Operations, Extended RelationalAlgebra Operations,NullValues,ModificationoftheDatabase SQL:Background,DataDefinition,BasicStructureofSQLQueries,SetOperations,Aggregate Functions, Null Values, Nested Subqueries , Complex Queries, Views, Modification of the Database,JoinedRelations,

UNIT3:DATABASEDESIGNMETHODOLOGY
Database Design and the ER Model: Overview of the Design Process, The Entity Relationship Model, Constraints, EntityRelationship Diagrams, EntityRelationship Design Issues], Weak Entity Sets, Extended ER Features, Database Design for Banking Enterprise, ReductiontoRelationalSchemes,OtherAspectsofDatabaseDesign Relational Database Design: Features of Good Relational Designs, Atomic Domains and First Normal Form, Decomposition Using Functional Dependency Theory , Functional Dependency Theory, Decomposition Using Functional Dependencies, Decomposition Using MultivaluedDependencies;

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Application Design and Development: User Interfaces and Tools, Web Interfaces to Database, Web Fundamentals, Servlets and JSP, Building Large Web Applications, Triggers, AuthorizationinSQL,ApplicationSecurity,

UNIT:4:IntegrityIssuesinDatabase
Backup and Recovery: Overview of Integrity Control Functions, The Processes of Database Backup and Recovery, Backup Strategies, Summary Chart of Traditional Backup and Recovery Strategies, Residual Dump Backup Strategy, Variables in the Backup Process, ProcessCheckpointandRestart, Quality Control and Concurrent Update: Data Validation, Update Authorization, Concurrent UpdateControl,UpdateSynchronization; Access Control and Encryption: Data Access Control Policies and Approaches, A General Model of Data Access Control, User Identification and Authentication, Authorization, ControllingInferencesfromStatisticalData,Encryption,ThreatMonitoringandAuditTrail;

UNIT:5:AdvancedTopics
DatabaseSystem Architecture: Centralized and ClientServer Architecture, Server System Architectures,ParallelSystems,DistributedSystems,NetworkTypes, Parallel Database: Introduction, I/O Parallelism, Interquery Parallelism, Intraquery Parallelism, Intraoperation Parallelism , Interoperation Parallelism , Design of Parallel Systems, Distributed System: Homogeneous and Heterogeneous Database, Distributed Data Storage, Distributed Transactions, Commit Protocols, Concurrency Control in Distributed Database, Availability, Distributed Query Processing, Heterogeneous Distributed Database, Directory Systems Data Analysis and Mining: DecisionSupport Systems, Data Analysis and OLAP, Data Warehousing,DataMining,

MBA407D:INFORMATIONSECURITY&CYBERLAW

Unit1:Cryptographyandsecurity
CRYPTO BASICS: How to Speak Crypto, Classic Crypto, Simple Substitution Cipher, Cryptanalysis of a Simple Substitution, Definition of Secure, Double Transportation Cipher, OneTime Pad, Modern Crypto History, A Taxonomy of Cryptography, A Taxonomy of Cryptanalysis; SYMMETRIC KEY CRYPTO: Introduction, Stream Ciphers, A5/1, RC4, Block Ciphers, Feistel Cipher,DES,AES,BlockCipherModes,Integrity; PUBLIC KEY CRYPTO: Introduction, Knapsack, RSA, Repeated Squaring, Public Key Notation, UserforPublicKeyCrypto,ConfidentiallyintheRealWorld,SignatureandNonrepudiation, ConfidentialityandNonrepudiation,PublicKeyInfrastructure;

Unit2:ACCESSCONTROL
AUTHENTICATION: Passwords, Keys Versus Passwords, Choosing Passwords, Attacking Systems via Passwords, Password Verification, Math of Password Cracking, Other Password

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Issues, Biometrics, Types of Errors, Biometric Examples, Biometric Conclusions, Something Youhave,TwoFactorAuthentication,SingleSignonandWebCookies; AUTHORIZATION: Access Control Matrix, ACLs and Capabilities, Confused Deputy, Multilateral Security, Multilateral Security, Convert Channel, Inference Control, CAPTCHA, Firewalls, Packet Filter, Stateful Packet Filter, Application Proxy, Personal Firewall, Defense inDepth,IntrusionDetection,SignatureBasedIDS,AnomalyBasedIDS;

Unit3:SECURITYINSOFTWARE
SOFTWARE FLAWS AND MALWARE: Software Flaws, Buffer Overflow, Incomplete Mediation,Race Conditions, Malware, Brain, Morris Worm,Code Red, SQL Slammer, Trojan Example, Malware Detection, The Future of Malware, Cyber Diseases Versus Biological Diseases,MiscellaneousSoftwareBasedAttacks,SalamiAttacks,LinearizationAttacks,Time Bombs,TrustingSoftware INSECURITY IN SOFTWARE: Software Reverse Engineering, AntiDisassembly Techniques, AntiDebugging Techniques, Software Tamper Resistance, Guards, Obfuscation, MetamorphismRevisited; Digital Rights Management: What is DRM?, A RealWorld DRM System, DRM for Streaming Media,DRMforaP2PApplication,DRMintheEnterprise,DRMFailures,DRMConclusions OPERATING SYSTEM AND SECURITY: Operating System Security Functions, Separation, Memory Protection, Access Control, Trusted Operating System, MAC, DAC and More, Trusted Path, Trusted Computing Base, Next Generation Secure Computing Base, NGSCB FeatureGroups,NGSCBCompellingApplications,CriticismsofNGSCB;

Unit4:SECURITYPLANNINGANDIMPLEMENTATION
Risk Management: An Overview of Risk Management, Risk Identification, Risk Assessment, Risk Control Strategies, Selecting a Risks Control Strategy, Quantitative versus Quantitative Risk Control Practices, Risk Management Discussion Points, Recommended Risk Control Practices, Planning and Implementing Security: Information Security Policy, Standards and Practices, The Information Security Blueprint, Control Strategies, Information Security Project Management, Technical Topics of Implementation, Nontechnical Aspects of Implementation,InformationSystemsSecurityCertificationandAccreditation,

Unit5:CYBERLAW
Legal,EthicalandProfessionalIssuesinInformationSecurity,Introduction,LawandEthicsin Information Security, Relevant U.S Laws, International Laws and Legal Bodies, Ethics and InformationSecurity,CodesofEthicsandProfessionalOrganizations; TextBooks:

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ELECTIVECOURSES
Productions
MBA304E: MBA305E: MBA306E: MBA307E: MBA405E: MBA406E: MBA407E: TechnologyManagement TotalQualityManagement ProjectOperationsandManagement InnovationandR&DManagement MaterialsManagement SupplyChainManagement ServiceOperationsManagement

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MBA304E:TECHNOLOGYMANAGEMENT
ModuleI: Introduction&TechnologyPolicy Definition ,Technology and society ,Definition of technology ,Classifications of technology,Definition of management ,Management of technology (MOT),The conceptual frame work for (MOT), Drivers of MOT Significance and Scope of MOT Role of Chief Technology Officer Responding to Technology challenges.Technology Policy Determinants of Nations Capability Role of Government Science and Technology policy StatusofTechnologyinIndiaFutureofIndia ModuleII TechnologyPlanningandStrategyTools,TechnologyAcquisition Technology Planning Tools for Company Technology Analysis Tools for industry Technology Analysis Trajectories of Technology, Alliances: Formal versus Informal Alliances, Duration of an Alliance, Location: Domestic versus International Alliances Concerns in Alliances , Mergers and Acquisitions of Technology, Strategic Reasons for Mergers and Acquisitions, Types of Mergers and Acquisitions, Technology Acquisition Methods Acquisition Internal Development External acquisition Sources Acquisition decisions ModuleIII InnovationManagement,TechnologyTransfer DefinitionofInnovation,DefinitionofManagementofInnovation,TheProcessofManaging Innovation, Making Decisions for Managing Innovation, Tools for Managing Innovation, Process Innovations Concept and types of process Process Management Concerns Types of Process innovations Process improvement techniques Organizing for improvements,TechnologyTransferDefinitionClassificationandSignificanceElements oftransferprocessTypesofTechnologytransfer ModuleIV CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit

MBA305E:TOTALQUALITYMANAGEMENT

ModuleI:IntroductiontoQualityManagement,itsPhilosophiesandTQM The history and Importance of Quality, Defining Quality, Quality as a Management Framework, Quality and Competitive Advantage, Three Levels of Quality, The Deming Philosophy, The Juran Philosophy, The Crosby Philosophy, Comparisons of Quality Philosophies,Other quality Philosophers, Quality Management Awards and Frameworks, Acceptance Sampling Techniques, Seven basic tools of quality, ISO 9000:2000, Six Sigma, Totalqualitymanagement,introductiontototalqualitymanagement,theevolutionoftotal quality 58

ModuleIIPrinciplesandDesignforSixSigma Kaizen,Total Productive Maintenance(TPM), Meaning, Seven Magnificent Quality Tools, Application,PokaYoke,SixSigma,TheStatisticalbasisofSixSigma,ProjectSelectionforSix Sigma, Six Sigma Problem Solving, Six Sigma in Services and Small Organizations, Tools for Concept Development, Tools for Design Development Tools for Design Optimization, Tools forDesignVerification. ModuleIIIStatisticalProcessControl Statistical Process Control, Specification & Limits, Charts for variables & attributes, Process Control (X, R & P chart), Summary of Control Chart Construction , Designing Control Charts Product controlacceptance sampling and OCcurve, Process Improvement Methodologies, Basic Tools for Process Improvement, Other Tools for Process Improvement, Engaging the WorkforceinProcessImprovement ModuleIVQualitySystems ISOSystems,ISOCertificationSchemes,PreparinganOrganizationforISOCertification, Baldridge,Deming,ServiceQualityManagementProduct&services,Classification,Service Quality,TotalProductiveMaintenance,FunctionDeployment,HouseofQuality,Offline DesignofParametersandSpecifications ModuleVCaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit

MBA306E:PROJECTOPERATIONMANAGEMENT
ModuleIProjectManagementConceptsandNeedsIdentification Attributes of a Project, Project Life Cycle, The Project management Process, Global Project Management, Benefits of Project Management, Needs Identification, Project Selection, Preparing a Request for Proposal, Soliciting Proposals, Project organization, the project as part of the functional organization, pure project organization ,the matrix organization, mixedorganizationalsystems ModuleIIProjectPlanningandScheduling: Designofprojectmanagementsystem;projectworksystem;workbreakdownstructure, projectexecutionplan,workpackagingplan,projectproceduremanual;projectscheduling; barcharts,lineofbalance(LOB)andNetworkTechniques(PERT/CPM)/GERT,Resource allocation,CrashingandResourceSharing ModuleIIIProjectMonitoringandControlandProjectPerformance Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS (Project Management Information System). Coordination; Procedures, Meetings, Control; Scope/Progress control, Performance control, Schedule control, Cost control, Performance Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor, ResponsibilitiesoftheProjectManager. ModuleIVCaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit

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MBA307E:INNOVATIONANDR&DMANAGEMENT

ModuleIIntroduction&ManagerialaspectsofInnovationfunction Introduction, Components of Innovation, Types of Innovations, Models of Innovation Processes, Evolution and characteristics of Innovation Management, Key drivers of Innovation, Factors influencing Innovation ,Organizing for Innovation, Factors influencing organizationaldesign,DevelopingInnovationStrategy,Characteristicsofcreativeofcreative organization. ModuleIIResearchandDevelopmentManagement Introduction,, Meaning,Objectives,Significance, Classification of R&D according to R&D type, process phase, measurement level, purpose of measurement and measurement perspective. Technology development approaches, Performance of R&D management in Indianscenario. ModuleIIIFinancialEvaluationofR&DProjects Introduction, Cost effectiveness of R&D,R&D financial forecasts, Project selection, Evaluating R&D ventures, Conflicting views of managers, Allocation of resources, R&D programme planning and control, Project management, Project Planning and Control techniques. ModuleIVCaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit

MBA405E:MATERIALSMANAGEMENT
ModuleI Materials Management: An Overview; Objectives; Evolution; Strategies; Functions; Profit MakingPotential;Costs. ModuleII Inventory Management: Stages; Selective Control; Demand Forecasting; Leadtime; Safety Stock; Fixed Quantity Reorder System; Fixed Period Reorder System; MRP and JIT systems; InventoryValuation. ModuleIII Purchasing: Objectives; Types of Materials; Important Aspects; Procedures; Quality; Quantity, Time, Price and Source; Standardization and Codification; Vendor development; Value Analysis; Make or Buy Decisions; Negotiations; Institutional, Government and International Buying; Capital Equipment Purchases. Warehousing and Transportation: WarehouseLocation;Transportation;Receiving,IssuingandStoreKeeping. CaseAnalysisandPresentation.

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MBA406E:SUPPLYCHAINMANAGEMENT
ModuleI: SupplyChainFoundations: Supply Chain as a network of entities: Role and interactions between the entities. Value Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost, Profit, Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability. Centralized and Decentralized Supply Chains: their coordination and aligning business activities. ModuleII: CustomerOrientation: Customer Satisfaction oriented Supply Chain Management strategy, Customer segmentation, Customer requirements analysis, Aligning supply chain to customer needs: Quick response logistics, Vendor Managed Inventory, Cross docking, Packaging Innovations, ThirdPartyLogisticandServiceconceptsandapplications. Procurement Logistics: Source Identification: Global Vs. Domestic Sourcing, Landed Cost Computation, Vendor Rating, Contract Negotiation, Consolidation, Self Certified Vendor Management, Individual component Vs. Module Purchases. Vendor Development and VendorRelationshipManagement,VendorPerformanceMonitoring. ModuleIII: ManufacturingLogisticsManagement: LeanandAgileManufacturing,VirtualManufacturing,JustinTimeManufacturing,Lead timeComponentsandtheirCompression,LotStreaming. Distribution Management: Distribution Channels: Structure and Operation, Distribution Cost Components, Pipe line Inventory and Response Considerations, Hub and Spoke Models,Crossdocking,CarrierSelection,VendorConsolidation,VehicleLoadingandVehicle RoutingMethods. CaseStudies

MBA407E:SERVICEOPERATIONSMANAGEMENT
ModuleI Service Operations Concept: Difference between Manufacturing and Service Operations, Service Operations Characteristics, Different Pure Service Organizations and their peculiarities, Field Service and its impact on manufacturing organizations, Field Service and Customersatisfaction. Service Operation Strategy: Service objectives and goal formulation, Service organization: In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating Customer Connection, Enhancingcustomersatisfaction,ServiceOperationsasProfitCentre. ModuleII:FieldServiceManagement,ServiceManpowerPlanning&Scheduling: Field Service Organization, Field Service Inventory Management, Field Technical Support Service, Integrating Field Service with Information Technology, Field Service Effectiveness Evaluation, Field Service and Customer Relations Management, Uncertainty in Manpower

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Requirements, Cyclical and Seasonal nature of demand, Queuing effect, Service Level ConsiderationsandCostConsiderationsinManning,LinearProgrammingandothermodels ofplanningandscheduling. ModuleIIICustomerRelationshipManagement: Customer requirement assessment, Customer satisfaction parameters and indices, Manpower recruitment and training, Customer feedback collection and analysis, Customer serviceevaluation. IT enabled Customer Service: Call Centre Operations and Management, Webenabled Services,ERPenabledFieldandTechnicalSupportServices,Telemarketingandservicing. ModuleIVCaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit

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