Global High-End Fashion Companies: Haute-Couture - Luxury - Premium
Global High-End Fashion Companies: Haute-Couture - Luxury - Premium
High-end fashion companies market high-quality apparel in three different tiers: haute couture (custom made), luxury (high-quality ready-to-wear) and premium (high range mass market fashion). Top labels also generate revenues by leveraging their brand value to market non-fashion luxury goods. []
A distinction can be made between single-brand labels (Christian Dior, Chanel, Herms), extended brand houses (Armani, Ralph Lauren, Hugo Boss, Dolce & Gabbana) and multi-brand conglomerates (LVMH, Gucci Group, Prada Group). [] Companies analysed in the report are: LVMH, POLO RALPH LAUREN, GIORGIO ARMANI, GUCCI GROUP, BURBERRY, CHANEL, CHRISTIAN DIOR, HUGO BOSS, DOLCE & GABBANA, HERMES, PRADA GROUP.
Leading luxury labels compete with each other for brand value, product quality, customer experience and exclusiveness. Marketing initiatives are crucial and lead to high expenditures. Demand is favoured by short product life cycles, seasonality and consumers desire for luxury products and the brands behind them. []
Europe is the main market for haute couture and luxury fashion, with a significant contribution from tourist demand. Other major high-end apparel markets include Japan and the USA, while large emerging markets are quickly catching up. Taken together, the ten leading labels account for roughly 80% of global high-end fashion sales. To find out more on the sector and its leading corporations, please find enclosed the order form to obtain this exclusive report by Xerfi Global. Alessandro Schiliro Analyst, Xerfi Global