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Research Methodology in SBI
Research Methodology in SBI
Objectives of the Study: 1. To understand the concept of Bancassurance and its practical applicability at State Bank of India, Belgaum. 2. To know which model of Bancassurance is applied in State Bank of India. 3. To study the various individual and group insurance products which are marketed through State Bank of India. 4. To find out the benefits of Bancassurance to the bank. 5. To study the Reserve Bank of India (RBI) and Insurance Regulatory Development Authority (IRDA) guidelines on Bancassurance. 6. To evaluate the future prospects of Bancassurance in State Bank of India.
Statement of the problem: Globally, cross selling is a major component of the business of banks. In India too, it is catching up fast with several of the banks. SBI is the leading bank among all nationalized banks having largest banking network in the country, also has made headway in selling the insurance products along with the banking products. Cross selling would help the banks by boosting their fee income. So there is a scope to study how the concept of bancassurance has been applied in State Bank of India.
Scope of the Project: The study is limited to State Bank of India, Goaves Branch, Belgaum. The study will be conducted on the basis of past three years performance of the bank.
Limitations of the study: Detailed information is not provided by the bank staff because of the privacy policy of the bank.