Scribd Logo
Upload

Welcome to Scribd!

  • Research Methodology in SBI

    Uploaded by

    swapnilskadav
    698 views1 page
    The document outlines the research methodology for a study on bancassurance at State Bank of India. The objectives are to understand the concept and model of bancassurance used, examine the insurance products marketed, determine benefits to the bank, and evaluate future prospects. The problem statement notes that cross-selling boosts bank fee income and SBI has made progress in insurance sales. The scope is limited to SBI's Goaves Branch over three years, and detailed data is limited due to privacy policies.

    Original Description:

    RESEARCH METHODOLOGY IN BANKING SECTOR SBI is one of the india's largest public sector bank

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines the research methodology for a study on bancassurance at State Bank of India. The objectives are to understand the concept and model of bancassurance used, examine the insurance products marketed, determine benefits to the bank, and evaluate future prospects. The problem statement notes that cross-selling boosts bank fee income and SBI has made progress in insurance sales. The scope is limited to SBI's Goaves Branch over three years, and detailed data is limited due to privacy policies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    698 views1 page

    Research Methodology in SBI

    Uploaded by

    swapnilskadav
    The document outlines the research methodology for a study on bancassurance at State Bank of India. The objectives are to understand the concept and model of bancassurance used, examine the insurance products marketed, determine benefits to the bank, and evaluate future prospects. The problem statement notes that cross-selling boosts bank fee income and SBI has made progress in insurance sales. The scope is limited to SBI's Goaves Branch over three years, and detailed data is limited due to privacy policies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    RESEARCH METHODOLOGY

    Objectives of the Study: 1. To understand the concept of Bancassurance and its practical applicability at State Bank of India, Belgaum. 2. To know which model of Bancassurance is applied in State Bank of India. 3. To study the various individual and group insurance products which are marketed through State Bank of India. 4. To find out the benefits of Bancassurance to the bank. 5. To study the Reserve Bank of India (RBI) and Insurance Regulatory Development Authority (IRDA) guidelines on Bancassurance. 6. To evaluate the future prospects of Bancassurance in State Bank of India.

    Statement of the problem: Globally, cross selling is a major component of the business of banks. In India too, it is catching up fast with several of the banks. SBI is the leading bank among all nationalized banks having largest banking network in the country, also has made headway in selling the insurance products along with the banking products. Cross selling would help the banks by boosting their fee income. So there is a scope to study how the concept of bancassurance has been applied in State Bank of India.

    Scope of the Project: The study is limited to State Bank of India, Goaves Branch, Belgaum. The study will be conducted on the basis of past three years performance of the bank.

    Limitations of the study: Detailed information is not provided by the bank staff because of the privacy policy of the bank.

    You might also like