A Study On New Product Development With Tata Nano and Comparitive Study On Maruti 800
A Study On New Product Development With Tata Nano and Comparitive Study On Maruti 800
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ACKNOWLEDGEMENT
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guidance which was a good learning experience in order
to make my efforts successful.
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Table of contents:
Sr.
No. subject Pg. No
1 Objective of research 5
2 Methodology of research 6
10 Various charts 60
12 Conclusion 70
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Research objectives
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RESEARCH METHODOLOGY
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Introduction To New Product
Development
Meaning Of Product:
E.g.:- milk, computer, shoes, service after
sales, railway services etc. a product can be divided into
two categories
o Tangible goods
o Intangible goods
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New Product Development:
New-to-the-world products
Repositioning
Cost reductions
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Stages Of New Product Development
Idea Generation:
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Companies also find good ideas by
researching competitor’s products and services. They can
find out what the customers like or dislike about their
competitor’s products. Ideas can also come from investors.
External research, surveys industrial publications research
and development etc.
Idea Screening
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Addressing the following issues will also
help the companies to analysis the attractiveness of ideas.
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Concept Testing And Development:
Marketing Strategy:
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for introducing new product in the market. The plan
consists of three parts.
Business Analyses.
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this stage by the organization. It also includes the
following:
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number, it is likely to move the project into development
stage.
Product Development
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Test Marketing:
High advertisement
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complaints and any other changes required to be done for
product modification.
Alpha Testing
Beta Testing:
Gamma Testing:
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Commercialization:
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Introduction To Tata Motors:
o Tata Motors was established in 1945, when the
company began making trains.
o Employees - 2,46,000/22001
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o Tata Motors had created the wealth Rs. 320
billion during 2001-2006 and stood among top
10 wealth creators in India.
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and HNIs, if interested, can buy the car just by a single
swipe of their credit cards.
Providing a car worth rupees one lakh car
was the dream of the chairman of Tata motors Mr. Rattan
Tata. And with high qualified IT skills people he has
shown the Indian talents to whole the world.
Manufacturing cost
(excluding dealer margin and taxes)- Rs 65,000
per unit
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May western countries as well as many foreign
countries have accepted Indian IT skills.
Details Of Nano
Specs:
Engine: 624 cc / 33 bhp
4 door, 5 seater (and yes 4 Wheeled too)
Rear Engine
Weight: 600 kgs
Mileage - 22-23 km/liter
Variants:
Standard
Deluxe (with AC)
Future:
Diesel Variant
Exports outside India or assembly plants outside
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Comparison
8% less in length (bumper to bumper) with respect to
Maruti 800 21% more in inner space with respect to
Maruti 800
Looks:
Front side looks more like Matiz (or Spark as we now
call it)Back side looks more like India with those long
tail lights.
Insight:
People often criticize something that is making waves
everywhere. This has also been the case with Tata
Nano. Competitors, safety regulators,
environmentalists and most others conceived the
problems that India will face, when such a car is
available, much before the actual launch of the car.
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SOWT Analysis
the market
Cost price low
First car in low
Fuel efficient
range
Safe
Can hit in global
OPPORTUNITIE market
S
WEAKNESS
Low power
Delay in manufacturing
Limited features
THREATS
Company rival
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New Product Development And
Nano
New-to-the-world products
Repositioning
Cost reductions
Idea screening
The next step was the screening of idea. How
is this dream possible? What should they make?
Business Analysis
Cost
Disruptive Technology:
Is a Technology that brings radical change by
introducing new ways of doing things usually at a
Technology that is:
Myth no 1
Myth no 2
Myth no 3
Myth no 4
Myth no 5
Myth no 6
Maruti Omni too has a rear engine, under the seat and
no one has been burnt due to that.
Myth no 7
Myth no 8
Mumbai 245648
Delhi 228858
Bangalore 231407
Kolkata 236826
Lucknow 232542
COST:
ENGINE TYPE:
SEATING CAPACITY:
Nano: 30 Lt.
WEIGHT
Maruti 800 – more than 690 kg (gross weight is 1000
kg)
TOP SPEED:
Nano : 90 km /hr
SEGMENT:
FUEL CONSUMPTION:
Maruti 800: city 13.6 and highway 17.6 km
Nano: city 22 km and highway 26 km
DIMENSIONS:
Maruti 800 Tata Nano
Length 3.335 meters 3.1 meters
(131.3 inch
Width 1.440 meters 1.5 meters
(56.7 inch)
Height (55.3 inches) 1.6 meters
BREAKS:
COLOURS
Maruti 800
Tata Nano:
The Nano are not much taller and broader
as compared to Maruti – 800 but it has 21 percent
larger spaces in side but 8 percent short than Maruti.
Disadvantages of NANO vs. Maruti 800
1. LPG/CNG version is doubtful.
2. Top Speed will be laser than 800.
3. Space for Language is less.
• Primary Data
• Secondary Data
PRIMARY DATA:
Primary data is the data, which are fresh and
collected for the first time, and are original in character.
There are various Primary Data Collection techniques,
which have helped in data gathering. This was collected
through questioner.
Advantages:
Relatively cheap.
Disadvantages:
Design problems.
Logical Order
SECONDARY DATA:
Websites
Books
yes
no
Positive Response
Negative Response
Mixed Response
Conclusion
MY OPINION
For a house wife who can buy a car with her own
savings.