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"One World, One Burger" Mcdonald'S: Nabin, Rajesh, Tirthankar, Aditya, Neeraj
"One World, One Burger" Mcdonald'S: Nabin, Rajesh, Tirthankar, Aditya, Neeraj
Nabin, Rajesh,Tirthankar,
Aditya,Neeraj
WELCOME TO
THE WORLD OF McDonald’s
McDonald's Mission Statement
• McDonald's India is a 50 – 50 JV
partnership between MCDONALD’S
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram
Bakshi
D e
ak
h
C ND I A
I
McDonald’s in India
7p’s ………
Hi, friends I am Ronald’s
Product
We are here to tell you about 7p’s of our
restaurant…..MCDONALD
Price
Place
Promotion
People
Physical
evidence
Process
1P- Product
McDonald's opened its doors in India in October 1996. Ever since then, our
family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara,
Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have
proceeded to demonstrate.
3P-Place
I Have Gifts
For them,
They Can play
Games also
Children- Happy Meal
5P-People
• Stars as per their performance.
• Gives employees larger role in decisions.
• Philosophy of quality, Service, Cleanliness and
value is the guiding force behind its service.
• Fast friendly service.
• Provides clean, comfortable environment
specially suited for families.
5P-People
• Each outlet is headed by a
Restaurant Manager . He is
responsible for the daily operation
and customer interaction.
• Staff members.
• Buildings Maintence.
6P-Physical evidence
Cleanness transparency
speed Quality
7P-Process
• Food manufacturing transparent to customers.
• Training to the licensees.
• Invented the most efficient cooking equipment.
• New methods of food packaging and
distribution.
• McDonald’s in India followed the same tradition.
• Spent Rs. 50 crores on market research.
BYE BYE SEE U AT McDonald’S