Indian Television Industry
Indian Television Industry
Indian Television Industry
TELEVISION
INDUSTRY
PRESENTED BY:-
RUPESH KUMAR
DAYANAND SAGAR
BUSINESS SCHOOL,
BANGALORE
contents
1. Introduction
2. Industrial growth
3. Industrial analysis
4. Competitor analysis
5. Survey report
6. problems
7. Recommendations
8. Conclusion
INTRODUCTION
History of Indian color television industry
dates back to 1982.
Liberalization policy.
Huge competition.
% SHARE
MARKET SHARE
% SHARE
MARKET SHARE
INDUSTRIAL
ANALYSIS
Threats of
new
entrant
Government Technological
& regulatory changes
intervention
Inter- firm
Rivalry
Bargaining
Bargaining
power of
power of
buyers
suppliers
Threat of
substitutes
6. Technological changes:-
TV industry is technology driven,
companies should pay adequate
attention on technology.
7. Inter firm rivalry:-
Rivalry denotes the intensity of
competition within the industry.
COMPETITIVE ANALYSIS
VIDEOCON
Videocon has always been a price player.
1.LG
2 .SAMSUNG
3. BPL
4. ONIDA
5. VIDEOCON
6. SONY
7. PHILIPS
PROBLEMS
Price competition.
RECOMMENDATION
Balance between R&D and manufacturing.
Product localization
Innovative marketing