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MEANING: Social responsibility is a duty of every individual and organization has to perform so as to maintain a balance between the economy

and ecosystem.

DEFINITION:

According to Keith davis,social responsibility is the obligation of the decision maker to take decisions which protect and improve the welfare of the society as a whole along with their own interest

Consumerism Trade

unionism Public opinion Enlightened self-interest Trusteeship

Cost

of social work Businessmen is not expert in social work Social responsibility is not legal responsibility Lack of social skill Misuse of responsibility

To

increase reputation of society Business legal obligation More public expectation from business Business has useful resource Better environment from business Coalition Creation of society Social impact Social power

Coalition Creation

of society Social impact social power Competence Free enterprise

Use

of national recourses More employment opportunities Protect the national environment Development of backward regions Corporate of government

Lack

of social skill Burden on consumer Misuse of responsibility Lack of yard stick Responsibility without power Already responsible

Responsibility

towards shareholders Responsibility towards Employees Responsibility towards Customers Responsibility towards Government

Costs Efficiency Relevance Scope

and complexities

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