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Submitted by:

Sumit Verma
2011C34
Case Questions
1. Describe the service organization culture at Amys Ice
Cream.
2. What are the personality attribute of the employees who
are sought by Amys Ice Cream?
3. Design a personnel selection procedure for Amys Ice
Cream using abstract questioning, a situational vignette,
and/or role playing.

Culture
Schwartz and Davis (1981) - Culture is a pattern
of beliefs and expectations shared by the
organizations members.
Mintzberg (1989) - Culture is the traditions and
beliefs of an organization that distinguish it from
others.
Hoy and Miskel (1991) - Culture is shared
orientations that hold the unit together and give a
distinctive identity.
Service Organization Culture at Amys
Non main stream environment
Service is the differentiator
Feel good occupation
Creativity to the core
Freedom-oriented
Customer centric
Lively environment
Personality Attributes of Employees
Do not want a real job
Enjoying what they were doing
Creativity
Strong sense of teamwork and camaraderie
Good at expressions
Lively and enthusiastic
Selection (Abstract Questions)
What was your most rewarding past experience and
why?
What are you looking for in your next job?
What have you done in the past to irritate a customer?
What flavor of ice cream best describes your
personality?
Which animal would you like to be associated with
and why?

Selection (Situational Vignette)
A particular customer has the irritating habit of
always showing up about two minutes before closing
and staying late. Often this occurs on the night when
weekly store meeting are held after closing time. This
delays starting the meeting and furthermore
employees are on the clock waiting for the customer to
leave. What would you do?
Selection (Situational Vignette)
As a new employee at a busy store, you have been
routinely performing clean-up tasks (garbage removal
and restroom cleaning). Company policy dictates that
these are tasks to be shared. It has become clear that
two employees consistently avoid these jobs in favor of
more pleasant duties.
How would you handle this situation?

Selection (Role Playing)
Asking the candidate to act as the Store Incharge and
the panel will act as a customer who is in no mood of
buying the ice cream and just teasing the staff.
THANK YOU

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