Fallacy Lesson Final
Fallacy Lesson Final
If Burger King sells Big Macs, then McDonalds will go out of business.
Burger King does sell Big Macs.
Therefore, McDonalds will go out of business.
In this argument, the first two lines are premises and the third line is the conclusion. The
argument is formally valid (that is, if the premises were true, then the conclusion would
have to follow). Its also unsound, since Burger King is not in the business of selling Big
Macs, and thus McDonalds franchise is safe (or at least it wont fail for this reason!).
Arguments also fail when the conclusion does not properly follow from the premises.
Baptists are often politically conservative. (premise)
Republicans are also often politically conservative. (premise)
Therefore Baptists are often Republicans. (conclusion)
This sort of argument can be extremely seductive, but logically it does not work.
Consider another argument that has exactly the same form:
John Elway is a great quarterback. (premise)
Michael Vick is a great quarterback. (premise)
Therefore, Michael Vick is really John Elway. (conclusion)
Both arguments are invalid, for even if their premises are true, their conclusions can still
be false. Many logical fallacies are of just this sort: They offer reasons that fail to
support their conclusions.
Finally, some arguments are bad not because they make false claims or because they
commit some logical error, but rather because they are booby-traps for unsuspecting
readers.
Dr. Roy Spencer, who is a prominent climate scientist at the University of
Alabama at Huntsville and winner of NASAs Medal for Exceptional Scientific
Achievement, doesnt think that humans are causing global warming (premise).
So humans are probably not causing global warming. (conclusion)
Formally speaking, there is nothing fallacious about this argument. It appeals to
authority, but Dr. Spencer is fairly clearly an appropriate authority on the matter of
global warming. So as far as it goes, this is a good argument. The problem, however, is
that the argument leaves out an important bit of information, namely that the
overwhelming consensus in the scientific community is that global warming is being
caused by humans. But by suppressing important evidence, the argument is potentially
a booby-trap for unwary readers.
MATERIALS
Divide students into groups of 3 or 4 and have them look at the Sample Fallacies
handout. Ask students to work together to evaluate the arguments on the list. Each
argument contains either a fallacy or a booby-trap. Some arguments contain more than
one type of fallacy. Ask students to identify the fallacy (or fallacies) and/or booby-trap(s)
in each argument. Then ask students to report back on their findings.
Questions to consider:
Are any of the arguments unsound (that is, have premises that are just plain
false)?
Which arguments commit one of the five types of logical fallacies we have
discussed?
Which arguments present possible booby-traps for unwary readers?
Exercise #3 Ordinary language arguments.
To the Teacher: One of the hardest parts of dealing with fallacies is learning to make
the leap from the theoretical to the practical. Sample classroom exercises are chosen
because they clearly (or fairly clearly) exhibit a particular sort of fallacy. Picking fallacies
out of ordinary, everyday language can be more difficult. Knowing that a straw man is
an oversimplification of an opponents views is much easier than knowing that this
particular argument commits the straw man fallacy. Getting students to think about why
they classify a particular argument as they do is far more important than the
classification they end up offering. See the Teachers Guide to the Witchs Trial
Argument for more details on this specific exercise.
Show the Witchs Trial clip to the class. Then ask the students to assess, in their small
groups, the arguments presented.
1. What is the argument being offered? It is sometimes helpful to paraphrase it. You
might consider writing down each premise as a separate line. Keep in mind that
sometimes a larger argument might contain smaller sub-arguments. Remember
a helpful tip for thinking about arguments: Look at a statement and then ask
yourself, Why should I believe that? Then read the rest of the argument. If no
other statement provides a reason for believing the one you just read, then the
statement youre looking at is probably a premise. If there is another statement
that offers an answer to the why question, then the statement answering the why
question is a premise, and the one youre looking at is a conclusion.
2. Look at each conclusion. Now assess the reasons (premises) being offered for
that conclusion. Ask yourselves two questions about those premises. (1) Do I
have any cause to believe that the premises are true? (2) Do the premises
logically support the conclusion?
3. Assess the arguments for fallacies and/or booby-traps. Do any of the arguments
make logical errors? Might the arguments lead you to commit a fallacy?
Exercise #4 Fallacies in advertising
To the Teacher: Not all arguments are found in textbooks. Indeed, the most common
source of arguments is the world of advertising (whether political or commercial). All ads
present an argument (i.e., vote for my candidate or buy my product) and all present a
reason (or reasons) for that conclusion. Very rarely, however, do those ads present
good reasons for their conclusions. Far more common are distortions, fallacies and
booby-traps, all designed to part unwary viewers from their money.
Each small group should be assigned an advertisement to watch and analyze. Ask the
groups to determine what, if any, mistakes are being made in the arguments. Then have
each group come to some agreement as to why the ad is an example of a particular sort
of fallacy or booby-trap. Ask the students to identify the fallacy/fallacies presented in
each ad.
Use the same guidelines you used in Exercise #3 that is, identify the argument being
presented, as well as the premises.
1. First, identify the argument being presented. It is sometimes helpful to
paraphrase the argument. You might consider writing down each premise as a
separate line. Keep in mind that sometimes a larger argument might contain
smaller sub-arguments. Refer to the helpful tips above for thinking about
arguments. Remember that arguments may be implied rather than stated
explicitly. Ask yourselves, What am I supposed to believe after I watch this ad?
and Why do they ask me to believe it?
2. Look at each conclusion. Now assess the reasons (premises) being offered for
that conclusion. Ask yourselves two questions about those premises. (1) Do I
have any cause to believe that the premises are true? (2) Do the premises
logically support the conclusion?
3. Assess the arguments for fallacies and/or booby-traps. Do any of the arguments
make logical errors? Might the arguments lead you to commit a fallacy?
About the clips (for the teacher):
1. Clip 1, Lexus Moments. This ad is fairly typical of a whole class of commercial
advertisements. It is one long (very well done) red herring. The general approach
is always the same: Invoke a number of positive images and then place your
product at the very end. Many ads use sex in this way (e.g., Axe commercials,
most beer commercials, Hardees/Carls Jr. ads, etc.) The Lexus spot provides
quick cuts of multiple good images, with corresponding voice-over. At the end
viewers are invited to savor all of lifes momentswhile being treated to an
image of a Lexus driving down the road.
2. Clip 2, Vernon Robinson, Twilight Zone. This ad from a 2006 House candidate
commits too many fallacies to list individually. Easy examples: equivocating on
aliens, suppressed evidence (that it is not, in fact, illegal to say under God in
the pledge of allegiance; that Jackson and Sharpton support racial quotas which
are, in fact, already illegal), and straw men (you can burn the American flag and
kill babies pretty seriously oversimplifies the arguments at issue).
3. Clip 3, Coca-Cola, No More Regrets for Old Man. This is a (humorous) instance
of a false cause fallacy. In the commercial, drinking a Coke causes the old man
to go out and do all the things that hes never done before. Obviously, though,
there is no evidence that drinking a Coke will actually cause this sort of behavior.