Emilio Pucci PDF
Emilio Pucci PDF
The Palazzo Pucci fed Emilio with inspiration and became the seat of his business
An avid skier, joined the Italian National Team in 1934
Scholarship to Reed College in Oregon, where he re-designed the skiing teams uniforms
WORLD WAR II
Became a pilot in the Italian air force
Was arrested before his own escape and ended up in a Nazi prison
1947 - Inspired to create a special ski suit for his girlfriend to move comfortably and
freely
Harpers Bazaar photo - Lord & Taylor were the first to buy his designs
EMILIO OF CAPRI
1949 Opened boutique Emilio of Capri as not to associate with his familys name
Found success with rich foreigners and Hollywood stars who travelled to Capri
frequently
Sold tapered pants, Capri Pants, as well as silk shirts to show off female frame
Became the must have garments for rich travellers
1950, he set up shop in the family palazzo in Florence and begun to show collections
use a logo
Because of the amount of copies of Pucci, he was advised
SILHOUETTES
Shapes were simple and unrestrictive
FABRICATION
Developed a lightweight, wrinkle-free silk
ZEITGEIST
WWII is over and Europe becomes a hot
spot for rich travellers
internationally
Puccis collections were a piece of that
leisure and luxurious lifestyle of travel and
tourism
PUCCI REVIVAL
1967 Pucci-mania reached its limit
(1914-1992)