Efe Matrix
Efe Matrix
WEIGHTED
OPPORTUNITIES
WEIGHT
0.12
0.14
0.05
0.12
0.08
0.05
RATING
3
4
3
3
2
1
SCORE
0.36
0.56
0.15
0.36
0.16
0.05
1. Heightened competition
2. Crude Oil Prices
3. New gas stations arising near the gas
0.14
0.10
0.05
4
3
3
0.56
0.30
0.15
station
4. Government Tax Laws
0.15
0.30
Total
1.00
THREATS
2.95