Professional Documents
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Swot and Macro Envo
Swot and Macro Envo
MACRO
ENVIRONMENTA
L FACTORS
AFFECTING HP
About Hewlett Packard
(hp)
Hewlett Packard was founded in the year of
1939, and now has over 88,500 employees
worldwide.
•
The larger societal forces that affect the whole
microenvironment.
Company must pay attention to above factors
so that it may not do harm to our environment
in near future.
Te ch n o lo g ica le n viro n m e n t
Reduced the size, raise efficiency and improve
product quality.
The advent Internet shopping is allowing consumers
to make purchases on-line, and from foreign
suppliers.
• FACTORS
AFFECTING
MORRISON
SUPERMARKET
Political environment
They need to take local council
permission to open a store in
the city.
Working with local government
agencies to provide with
employment opportunities.
Environmental and health
standards, etc.
Technological environment
Electroniccommerce has become a main
marketing and distribution channel. Tesco,
major competitor of Morrisons, has embraced
online marketing and distribution in a high
profile manner.
Serviceprovision and customer transactions are all
changing rapidly due to advancement in
information technology.
Automationof processes has resulted in lesser
number of staff in the recent years.
Both internal and external communications
methods have improved recently due to the
increased usage of Internet, Extranet and
Intranet.
Cultural environment
A major implication for the food
and grocery industry is the
growing variety of Indian,
Chinese and other indigenous
goods.
This is clearly reflected by
Morrisons takeaway menu,
which includes the above food
types.
Economic factors
Local economic factors such as council
•