Operations Strategy at Galanz PPT
Operations Strategy at Galanz PPT
Operations Strategy at Galanz PPT
at
By:
Gaurav Bisht
Jasmeet Kaur
Savpreet Ramana
Overview
Case Summary
Case Analysis
Conclusion
Answers to Questions
Case Summary
Recent Challenges
Case Analysis
Introduction
Growth
OBM Dilemma
High Quality
Fast Delivery
Reliable Delivery
Flexibility
Solution
Outsourcing of
Magnetrons
Transfer from OEM to
ODM
Company had to invest in
enhancing customer
service capabilities
Should adopt global
marketing strategy
Conclusion
Order Qualifiers:
Quality
Delivery
Order Winners:
Low Cost
Low Price
Competitive Strategies:
Operation Strategies
OEM /ODM
OBM
OEM and their business customer OBM must keep themselves open
work very closely, thus they dont to their customer so that
References
Galanz
Home Page: http://www.galanz.com/pages/n
ewsinfo.aspx?catid=17%7C139%7C16012
http://www.docstoc.com/docs/100242190/Oper
ations-Strategy-at-GALANZ
http://www.globeco.ro/wpcontent/uploads/vol/split/vol_1_no_2/geo_2013
_vol1_no2_art_016.pdf
Thank You