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Apple Management Strategic Management Case Study
Apple Management Strategic Management Case Study
Executive Summary
Apple Inc. made a noise in the technology industry when it
released products that are lifestyle changing to its target
consumers. At first, they had created a substantial value in the
highly competitive personal computer industry. However as they
soon discovered the true value of innovation, they had become
successful in introducing other products in the market. Hat no
one could duplicate and from there onwards there was no looking
back. They had launched products. Such success in the industry
was brought by the core competencies and dynamic capabilities the
company has.
Situational Analysis
A. Environment
1. Economic Conditions and Trends
While the economy in the United States has shown some
improvement and there are signs of full recovery looming the
outlook is not certain currently. The uncertainty leaves
consumers weary of big-ticket purchases like computers.
Apples premium pricing position leaves the firm at a
disadvantage to less expensive competing products. However,
when consumers directly feel the improving economy and
spending increases Apple will well positioned. Consumers
seeking to treat themselves following the economic upturn
may be attracted to Apples premium portables, viewing them as
luxury goods. Apple, known for its quality, dependable
machines, and excellent customer service may also be seen as
presenting a better value than the competitors with fewer
frills at lesser prices.
3. Organizational Structure
The organizational structure of Apple Inc. is one of its
most guarded secrets. Even their employees have a little
idea of how the company is organized. According to
Apples CEO Tim Cook, their employees are required to
give direct reports to the CEO. These employees from
different divisions are categorized into Disruptive and
Sustaining functions.
4. Organizational Culture
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References
Thomke, Stefan and Barbara Feinberg (2010), Design Thinking
and Innovation at Apple, Harvard Business School case 9-609066.
Wathieu, Luc (2010), Apple Stores, Harvard Business School
case 9-502-063.
Yoffie, David B. and Renee Kim (2011) Apple in 2010,
Harvard Business School case 9-710-467.
http://www.forbes.com/sites/christinemoorman/2012/07/10/whyapple-is-a-great-marketer/2/
http://money.cnn.com/2008/02/29/news/companies/amac_apple.for
tune/index.htm
http://www.wsj.com/articles/apples-share-of-smartphoneindustrys-profits-soars-to-92-1436727458