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Questionnaire Design For Fruit Juices Industry
Questionnaire Design For Fruit Juices Industry
nutritional as well as pharmaceutical ingredients. These types products should have nutrient
effect with a preventive or curative effect. Nutrient used in it can be of natural source.global
market of [[Image:[[Image:Nutraceutical]]]] is very huge. Nutraceutical products nowadays are
known as FMHG i.e. fast moving health goods
4 Food Products & Supplements (Vitamins, minerals, Artificial Sweetener, Meal Replacer,
Antioxidants and Ginsengs) Becosule (Pfizer), A to Z (Alkem), Beplex (Anglo French), Reconia
(Ranbaxy), Sugar Free (Zydus Cadila), Revital (Ranbaxy) 1379
1 Diet Drink with Low Cal. and high fiber Choco./Straberry/Vanilla Can/Tetra pack 200 ml
3 Energy Drink with Glucose, vitamins and minerals Orange/Lemon/Citrus Plastic bottle/Tetra
Pack 200/500/1000 ml
4 Lifestyle Drink With Vitamins Orange /Lemon /Citrus Plastic Bottle/Can 250 ml
5 Drink with similar Properties to Body Fluid Choco./Strawberry/Vanilla Can/Tetra Pack 200 ml
6 Meal Replacer with high cal. and with low cal. and high fiber Choco./Strawberry/Vanilla
Can/Tetra pack 200 ml
7 Multivitamin drink with minerals. AA Drink with Vitamins and minerals Orange/Lemon/Citrus
Glass bottles/Tetra pack/Plastic Bottles 200 ml
Phase: 1
To have the market understanding of Nutraceutical in Ahmedabad, market survey was done to
collect primary data by meeting the customer and in charge of retail outlets. Area covered under
survey :
(1) Big bazaar (near national highway) (2) Big bazaar (Raipur) (3) Star India bazaar (4) Adani
hyper market (5) Adani super market (Ambawadi) (6) My Dollar Store (7) Pan parlors (40) (8)
Medical stores (30) (9) General stores (20) (10) Bakeries (10) (11) Planet health (12) Various
Distributors
Survey was done on with the Following objectives:· Product available · Movement of the
product · Customer profile · Margin of profit · Distribution Network · Schemes · Promotional
strategy · Price Observations and findings:
· Brands available at Big bazaar: · Brands available at Star India Bazaar: · Brands available at
Adani hyper market: · Brands available at Various Pan parlors: · Brands available at various
medical stores and general stores. · Cost of various competitors · Margin to retailer · Margin to
distributor · Distribution channel · Consumer profile · Available packing · Available pack size
fruit juice Real Big bazaar orange 65/- 1000 ml Star india bazaar mango 15/- 200 ml Adani
hyper market apple fruit juice active Big bazaar apple 78/- bottle 1000 ml Adani hyper market
Star india bazaar orange 500 ml fruit juice ceres Big bazaar apricot ceres ltd ,south africa intex
pvt ltd,chandigarh 90/- bottle 1000 ml Star india bazaar guava litchi mango passion fruit
cramberry kivi fruit juice gatorade Big bazaar lemon godrej ltd 20/- bottle 500 ml orange fruit
juice dabur coolers Adani hyper market water mellon dabur ltd pome granade fruit juice mango
bites My dollar store mango 33/- can 300 ml fruit juice Dot single My dollar store mango 33/-
can 300 ml life style slim fast My dollar store fruit juice big bang My dollar store mango 99/-
can 300 ml fruit juice fruit tree My dollar store tetra 1000 ml fruit juice Ale Adani Hyper market
zinzer fraser and neave ltd 22/- 500 ml Big bazaar beer 25/- 500 ml life style Rani float Big
bazaar mango 22/- can 250 ml Adani hyper market
Product category Brand Markets Flavour Manufactured by Marketed By Price Packing Pack Size
fruit juice Pink energy for women Adani hyper market 55/- can 300 ml fruit juice Four season
Adani hyper market mango 28/- can 250 ml fruit juice Appy Big bazaar apple bottle Adani hyper
market Star India Bazaar Various pan parlors life style becks Big bazaar 45/- can 330 ml Star
India Bazaar bottle Energy Drink Red bull Planet health 75/- can 250 ml Star India Bazaar Big
bazaar Adani hyper market tonic water schweepers Planet health zinger 40/- can 300 ml Adani
hyper market bott;e life style Maddox Adani hyper market 55/- can 300 ml cola my dollar store
33/- can 300 ml life style Star and Stripes my dollar store cola 33/- can 300 ml lemon orange life
style pure heaven Big bazaar wisdom pvt UK 140/- bottle 750 ml Star India Bazaar life style
Gold coin Big bazaar apple Mohan mekin,ghaziaba 29/- bottle 500 ml fruit drink Freeze Big
bazaar mango fruit drink natural plus Big bazaar mango bottle 1000 ml Star India Bazaar apple
Adani hyper market life style Marjta Star India Bazaar pineapple simplex pvt ltd mumbai 30/-
can 300 ml fruit juice Lemoneez my dollar store 30/- bottle 250 ml body fluid 100 plus Planet
health 25/- bottle 500 ml body fluid Tonic water Planet health intech investment 35/- can 330 ml
life style Zone Planet health 60/- can 250 ml
Maximum selling brands: Tropicana, Appyfizz, n-joy, Juc fit Distribution network: straightly
getting from the distributors appointed in Ahmedabad.
· All types powder form energy drinks: Esfibor,enerzall ,vital E ,Dex-z . · All types non alcoholic
beverages · Malted beverages · High range of less calorie products · Major brands of fruit juices
· 40% of their sale includes only nutritional items. · For entry of new products no extra charge is
taken. · Consumer visiting to planet health are the people who are very much conscious towards
their health. 5) Pan Parlors:Pan parlors play very key role in Ahmedabad market, as they are
present in every corner of the city so they can be major thrust area while launching the
product as keeping the point of availability in the market. It can be a huge area as per the
awareness of the product.
Major products available at pan parlor · Appy fizz (avg sale 4-5/day) · Diet pepsi /coke ·
Tropicana · Real · Average margin given to pan parlors is around 10-12% · Some times extra
charge only for displaying the products. · Example-for keeping one bottle of appy fizz Rs 5 is
given for one bottle.
Medical stores:
As we are considering the OTC market but we cannot overlook medical stores as today also
these are the major caterers of health products Major fmcg available at medical store Major
products found are of categories of malted beverages Powder based energy drinks are highly
moving like · Electral · Enerzal
Margin: margin to retailer is around 10-15% but may vary as per sale. Most of the products today
also selling as prescription market
· An exclusive store for food products · Having a good sale of such types of product · Having
some exclusive brands which are being marketed in India but imported from · Countries like
America, Dubai, South Africa etc. · Some of those types of products are: Star and stripes Cola ·
Margin on these types of products can be huge. Store in charge is distributor of these types of
products.
Distribution channel:
In OTC market distribution network is the one thing, which is the most important because these
are not the life saving drugs for which a person is going too travel 10-12 retailers. so in this
market availability and stock maintenance is very important.
· Chemist-4%
· General stores-14%
· Groceries-52%
· Others –22%
If this percentage can be increased then OTC market will grow at a higher rate
Distributor gets goods from the company then he caters the goods to retailer, medical stores, and
Pan parlors as per the demand. The sales person of that product doing personal order booking
and giving it to distributors notes demand.
· No of sales people is decided by the company on the parameters of geographical location and
estimated sales. · For city like Ahmedabad at least three representatives are needed to satisfy the
geographical location · Payment from the distributor side is done in advance · Launching a new
product, sometimes good are distribute to some retailers on credit basis at the risk of distributor ·
Average salary of sales representative is 4000-5000/month+incentives on target basis.
Margin level:
As per discussion with the distributors we found that margin level varies very high as per product
to product Margin level depends on following factors Advertisement of the products Company
profile of the product What is movement of the product?
Margin to retailer:
· Average margin to retailer varies from 10-25 % depending on the liquidation of the products ·
Some times it may increase with extra margin given from the distributor side to increase the sale
Margin to distributor:
· Average margin level to distributor varies from 2-10 %. · Margin found to retailer on some
brands: annexure 3. Distribution channel
As from the above flow chart we can see the distribution network in this market
It is as follows
Company manufactures the goods themselves or takes from someone else Then they set up their
distributors as per the market Distributors get the goods from the company Then they supply it to
retailers
Sr.No. Product Margin 1 Pepsi 2-3 % 2 Coke 2-3 % 3 Tropicana 2-5% 4 Becks 5-10 %
Customer profile:
Sr.No. Products Customer 1 Tropicana House wives, YoungstersWorking males and women 2
Real House wives, YoungstersWorking males and women 3 Appy fizz ChildrenYoungsters 4
Becks Youngsters (male) 5 Red bull Youngsters (male) 6 Maddox Youngsters (male) 7 Diet
Pepsi Calorie conscious males and females 8 Star and stripes Young males 10 Pure heaven
Youngsters male
Phase 2 :
To do the segmentation and targeting of the short listed Nutraceutical products on the basis of
phase 1
Market Segmented:
a. All big retail out lets b. All medical stores c. Pan parlors mainly in New Ahmedabad
Targeted audiences:
a. Young girls b. House wives c. Obese children, having a habit of drinking Pepsi/ coke d.
Calorie conscious people having CVD risk.
Market segmented: a. Out lets like Planet health and Apollo b. All major medical stores c. Big
out lets like Big bazaar, Adani, Star India bazaar etc.
Targeted audiences: a. Male and female youngsters. b. Working males and females c. We can
specifically target people working in sales. d. People regularly taking amino acid tablets.
Targeted Audiences: a. Male and female youngsters b. Working male and females c. House
wives d. People targeted will be of middle and upper class.
Segmented market: a. Out lets like Planet health and Apollo b. All major medical stores c. Big
out lets like Big bazaar, Adani, Star India bazaar etc.
Targeted Audiences: a. Male and female youngsters b. Working male and females c. Children
Segmented Market: a. Planet health and major medical stores. b. Big out lets like big bazaar,
adani, star India bazaar etc.
Target audiences: a. People engaged in field work b. Working males and females c. Youngsters
involved in sports activities
q Glucosamine Drink:
Targeted audiences: a. Old age people b. Old age people having Arthritis c. Patients having
arthritis and using NSAIDS d. Patients having arthritis and risk of type 2 Diabetes.
q Meal replacer with high calorie and with low calorie and high fiber:
Market segmentation: Big outlets like big bazaar, star India, adani Planet health Medical stores
Targeted audience: Calorie conscious working male and females Old age people People who
escape their meal due work
q Multivitamins drink with minerals, amino acid or drink with vitamins and minerals:
Market segmentation: · All big outlets · Selected general stores · Medical stores
Phase 3:
Suggesting product packaging on the basis of market survey and consumer preferences
Activity: 1
To survey the various retail outlets and to know about their preferences about various type of
packing
· Pan parlors · Provision stores · Restaurants · Bakeries · Cold drinks center · Juice center
At the above mentioned retail outlets, a Questionnaire was followed and then data collected was
analyzed to give some inferences
Questionnaire followed:
Questionnaire
For retailers: 1. Which type of packing does customer generally prefer for any beverages? a.
Tetra pack b. Can c. Pet bottle d. Glass bottle e. Any other 2. As per you any reason for
particular pack? a. Comfort b. Cost effectiveness c. Availability d. Quantity available in the pack
(if yes then what quantity is generally preferred) e. Style f. Any other 3. Which type of packing
suits you most in respect to Transportation? a. Tetra pack b. Can c. Glass bottle d. Pet bottle 4.
Which type of packing suits you most in respect to Storage? a. Tetra pack b. Can c. Glass bottle
d. Pet bottle 5. Which type of packing suits you most in respect to display? a. Tetra pack b. Can
c. Glass bottle d. Pet bottle 6. When same drink is launched in any new type of packing then is
there any shift for that packing? Like for example Pepsi had launched new curvy bottle in 500 ml
a. Yes b. No 7. As per you type of packing affect the sale? a. Yes b. No 8. Any particular
complain for any particular type of packing? 9. Which type of consumer purchases these types of
drinks? a. Children b. Youngsters c. Working men and women d. Old age people 10. What is
customer profile for these type of drink a. Higher income class b. Middle higher income class c.
Middle income class d. Lower income class
For stockiest:
1. Which type of packing suits you most with respect to Transportation and distribution? e. Tetra
pack f. Can g. Glass bottle h. Pet bottle
2. Which type of packing suits you most with respect to storage and shelf life? a. Tetra pack b.
Can c. Glass bottle d. Pet bottle
3. Which type of pack generally has the complaint of leakage? a. Tetra pack b. Can c. Glass
bottle d. Pet bottle
4. Which type of pack generally has the complaint of breaking? a. Tetra pack b. Can c. Glass
bottle d. Pet bottle
Sr.No. Retailer Packing preferred Reason for preferred Packing best for transportation Packing
best for Storage Packing for Display Type of consumer (Income wise) Type of consumer(Age
wise) Complaint found Pan parlor 11 Shriji pan parlor Glass bottles (200ml)Fruit juice (frooty
pack Cost effectiveness Tetra pack Tetra pack Tetra pack Lower, middle, upper middle All type
Leakage with tetra pack 12 Suraj Pan parlor Tetra pack for fruit juicesIn cold drinks glass bottles
of 200ml Cost effectiveness Tetra pack Tetra pack Tetra pack Middle, upper middle All type _
13 Breeze pan parlor Can only for calorie drinkGlass bottles of 200 ml Availability Can Can,
tetra pack Can Middle, upperMiddle All types 14 Chacha pan parlor Glass bottles 300ml or
200mlPet bottles of 500ml Cost effectiveness Pet bottle Can pet bottle Can Not specific Not
specific 15 Star pan parlor Can only for calorie drinkGlass bottles of 200 ml Cost effectiveness
Can Can, tetra pack Can Middle class All type Breakage of glass bottles
Sr.No. Retailer Packing preferred Reason for preferred Packing best for transportation Packing
best for Storage Packing for Display Type of consumer (Incomewise) Type of consumer (Age
wise) Complaint found Other retailer 17 Balaji ice cream Tetra Pack, cans Style, Comfort Cans
Pet bottles Cans Higher, higher middle All - 18 Grish cold drink Can, glass bottle, pet bottle
Comfort Can, pet bottle Pet bottles Cans .pet bottle Higher middle, middle Youngsters, children -
19 shakti ice cream Glass, pet bottles Comfort Pet bottles Cans, pet bottles Cans, Glass bottles
Middle, higher middle Youngsters, Children - 20 Balam provisional Glass bottle, pet bottle
Comfort, cost effectiveness Pet bottles, cans Pet bottles Cans, pet bottles Middle, higher middle
All -
Sr.No. Retailer Packing preferred Reason for preferred Packing best for transportation Packing
best for Storage Packing for Display Type of consumer (Income wise) Type of consumer(Age
wise) Complaint found Pan parlor 21 Shriji pan parlor Glass bottles (200ml)Fruit juice (frooty
pack Cost effectiveness Tetra pack Tetra pack Tetra pack Lower, middle, upper middle All type
Leakage with tetra pack 22 Suraj Pan parlor Tetra pack for fruit juicesIn cold drinks glass bottles
of 200ml Cost effectiveness Tetra pack Tetra pack Tetra pack Middle, upper middle All type _
23 Breeze pan parlor Can only for calorie drinkGlass bottles of 200 ml Availability Can Can,
tetra pack Can Middle, upperMiddle All types 24 Chacha pan parlor Glass bottles 300ml or
200mlPet bottles of 500ml Matching of right price with right quantity Pet bottle Can pet bottle
Can Not specific Not specific 25 Star pan parlor Can only for calorie drinkGlass bottles of 200
ml Cost effectiveness Can Can, tetra pack Can Middle class All type Breakage of glass bottles 26
Mehta juiceCenter Tetra pack, pet bottles Comfort in carrying Pet bottles Can, tetra pack Can
Middle class All type Sometimes distortion in pet bottles and tetra pack 27 Royal bakery Cans,
pet bottles Comfort, style Pet bottles Can, tetra pack Pet bottles, tetra pack Higher middle,
middle All type - 28 Manmohan sweets Cans, pet bottles Comfort Cans, pet bottles Cans Pet
bottle Higher, higher middle All type -
Sr.No. Retailer Packing preferred Reason for preferred Packing best for transportation Packing
best for Storage Packing for Display Type of consumer (Income wise) Type of consumer(Age
wise) Complaint found 29 Tankar wala general stores Pet bottle, glass bottle Cheap Pet bottles
Glass bottles Pet bottles Middle class All type - 30 Gokul dairy Pet bottles, glass bottles Cheap
Pet bottles Pet bottles Pet bottles Middle class Youngsters - 31 Gokul sweets Glass bottles,
Comfort, cheap Pet bottles Pet bottles Cans Higher middle, middle Children, youngsters - 32
Yasho provision Pet bottles, glass bottles Cheap Pet bottles Pet bottles Pet bottles Middle class
All types - 33 Imperial bakery Pet bottles,cans,glass bottles Style, comfort Cans, pet bottles Pet
bottles Cans, pet bottles Higher middle, middle Youngsters, working men - 34 Juneja bakery Pet
bottles,Cans Comfort Pet bottles Pet bottles Cans, pet bottles Higher middle, middle Youngsters,
children - 35 Tomar Telecom Glass bottle, pet bottles Cheap, comfort Pet bottles Pet bottles Pet
bottles Middle class Youngsters, children,Working men -
Sr.No. Retailer Packing preferred Reason for preferred Packing best for transportation Packing
best for Storage Packing for Display Type of consumer (Income wise) Type of consumer (Age
wise) Complaint found 36 Star India Pet bottles, tetra pack Comfort Cans Cans Cans, pet bottle
Middle, upper class House wives, working men and women Sometimes leakage with tetra pack
37 Big bazaar Can, tetra pack Style, Cans Cans, tetra pack Cans, pet bottle Middle class House
wives, children _ 38 Adani hyper market Can, tetra pack Comfortable in carrying and storing at
home Pet bottles, cans Cans, pet bottles Cans, tetra pack Middle class, upper middle class
Children, house wives 39 Adani super market Tetra pack (1 L), can Economic Pet bottles, can
Can Can, tetra pack Middle and upper middle class Housewives, working men and women No
majorComplaint 40 Adani super market. Tetra pack, can Comfort Can, tetra pack Cans Cans, pet
bottles Middle and upper middle House wives, children
Submitted by :
Manish Oswal
Denesh Pandey
Read more: http://www.answers.com/topic/nutracuticals#ixzz1BVg0fzgy