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RM Assignment
RM Assignment
Assignment
Mehul Rastogi
T.Y.BBA-B
Roll No. 54
RESEARCH & METHODOLOGY ASSIGNMENT
Q1.What is Research?
Ans: Research is the systematic process of collecting and analyzing information to
increase our understanding of the phenomenon under study. It is the function of the
researcher to contribute to the understanding of the phenomenon and to communicate
that understand in the broadest sense of the word, the definition of research includes any
gathering of data, information and facts for the advancement of knowledge. The word
"research" is used to describe a number of similar and often overlapping activities
involving a search for information. Research is the study done to answer a question.
Scientists do research when they’re not sure what will work best to help people with an
illness. Other words to describe clinical research are “clinical trial,” “protocol,”
“study,” and “experiment.”
Research can be conducted using surveys, reports, observation,
questionnaires, focus groups, historical accounts, personal diaries and census statistics.
There are two types of research: qualitative research and quantitative research.
1. Qualitative research is inductive, meaning the researcher creates hypotheses and
abstractions from collected data. Most data is collected via words or pictures and mostly
from people. Researchers are interested in how people make sense of their lives and in
the research process itself.
2. Quantitative research is the complete opposite and most often involves numbers and
set data. Quantitative data is efficient but focuses only on the end result, not the process
itself, as qualitative research does. Quantitative data is precise and is often the result of
surveys or questionnaires.
The diversity of sources that inspire action research are reflected in the arenas in which
action research has taken root, which range from the problems of development in the
majority world to questions of organizational change in the minority world: from
practices which enhance inquiry as a personal practice in everyday life to attempts to
engage whole societies as communities of inquiry; from intensely practical concerns such
as the preservation of local fisheries to our experience of non-ordinary realities. From a
disciplinary perspective action research practices can be found in community
development, organization and business, education, healthcare and medicine, social work,
the human social, psychological and transpersonal sciences.
Self Opinion:
Research is basically collecting and analyzing data for better understanding of the
field of study. Research is conducted to find solution to a problem. For conducting
research data or information is collected from either primary or secondary sources.
Research has become an integral part of everyone’s life. Research may be carried out for
the benefit of human health. Research is conducted in all fields like marketing, social, etc.
Research in all these fields is essential.
Human beings live in society. So study of society where in people live is essential.
For study of society social research is conducted. Social research is essential to
understand human behavior, human’s likes, wants, etc. through social research
development in society is possible.
Intervention research basically includes study to understand change in physical
conditions, capacity, skills, etc. New knowledge, design and development in required
everywhere. Intervention research studies deals with this study.
Marketing Research is a research that is study of company’s or business’s
marketing process. Marketing research is important to understand human wants, likes,
dislikes. A company can achieve success if it has day to day information about the market
and that is possible only through marketing research. Marketing research is a broad
concept which also includes market research. Marketing research links the customer,
consumers, public with the marketer. Marketing Research studies the whole marketing
process of a company which may include the process dispatching the goods from
producer to consumer.
Change is upcoming factor in everyone’s everyday life. This change which is
called action need to be studied and understood. For this purpose action research is being
done.
Thus research is important to find solution or answer to a problem or question
respectively. Research is conducted for the betterment of society, foe a company to grow,
to understand the change, etc.