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  • Top 5 Customer Complaints

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    Nasir Bukhari
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    Unavailable products or services, slow response times, and unprofessional behavior by employees are among the top 5 customer complaints. Knowing the most common complaints allows businesses to take a proactive approach to preventing issues by ensuring products are available, responses are speedy and courteous, and employees are properly trained. Other major complaints include a lack of reward for customer loyalty over time and inability to reach management to discuss problems.

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    Unavailable products or services, slow response times, and unprofessional behavior by employees are among the top 5 customer complaints. Knowing the most common complaints allows businesses to take a proactive approach to preventing issues by ensuring products are available, responses are speedy and courteous, and employees are properly trained. Other major complaints include a lack of reward for customer loyalty over time and inability to reach management to discuss problems.

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    58 views2 pages

    Top 5 Customer Complaints

    Uploaded by

    Nasir Bukhari
    Unavailable products or services, slow response times, and unprofessional behavior by employees are among the top 5 customer complaints. Knowing the most common complaints allows businesses to take a proactive approach to preventing issues by ensuring products are available, responses are speedy and courteous, and employees are properly trained. Other major complaints include a lack of reward for customer loyalty over time and inability to reach management to discuss problems.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Top 5 Customer Complaints

    When a customer does not receive good customer service there are many outlets to express their
    frustration. What happens in most cases? Statistics show that most customers never actually
    complain, they just never come back. Knowing the top 5 consumer complaints can allow for a
    proactive approach with regard to preventing these issues.

    Unavailable Products or Services

    The customer came to your business for a reason, to purchase a particular product or service or at
    least to see if it was right for them. If that product or service is not available and it is supposed to
    be then there is a problem. Now there could be a myriad of reasons why something is not
    available and many of them could be perfectly valid, but the customer is not going to focus on
    the reasons, just the fact that the product is not there. Outstanding customer service makes it
    easier to smooth over the issues of unavailable products or services.

    Slow Response Time

    When a problem arises the response time is the measure by which all companies are judged.
    Whether the problem is large or small customers expect issues to be handled speedily and in a
    courteous manner. The problem resolution protocol needs to be tweaked until this goal is
    achieved and employees have to be trained to handle a customer's problem in a manner that
    leaves the company's good reputation intact.

    Unprofessional Behavior By Employees

    Even if an employee is having a bad day, the customer is never supposed to know that fact.
    Unprofessional behavior by employees toward customers is one of the complaints that tend to
    become viral as the customer relates the bad customer service story to friends and family. A
    comprehensive customer training program can help to eliminate this issue from the workplace.

    No Reward for Loyalty

    This complaint is a bit more subtle but very valid. Longtime customers need to know that they
    are appreciated. If a customer has been around for 20 years, but is treated like just another
    number or just another credit card to swipe; the disappointment caused by the lack of
    appreciation shown for their loyal business, will eventually be vented, most often by taking
    business elsewhere.

    Lack of Management Availability

    We all want problems to be handled by the person with the most authority at reaching a solution.
    If a customer cannot discuss an issue with a manager it leaves the impression that their problem
    is not really viewed as an important concern. Managers have to make their presence known, to
    reassure customers, and that means managers need customer service training as well.

    Customer complaints can be kept to a minimum if employees are properly trained in how to
    handle them. Properly training the staff though a professional customer service training program
    is essential.

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