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    Nasir Bukhari
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    Evaluating New Business Opportunities outlines 10 tips for evaluating potential new business opportunities: 1) Conduct research to identify a feasible target market, 2) The business idea must satisfy a need in the target market at a price they are willing to pay, 3) Perform a thorough analysis of the business environment and potential threats and opportunities, 4) Analyze competitors to develop a unique selling position, 5) Develop a strategy to ensure success once the target market, environment and competitors have been analyzed, 6) The opportunity must fit with your skills, experience and personality, 7) The idea must inspire your confidence and passion to persist through challenges, 8) Evaluate if the opportunity can generate enough income to support your needs, 9) Ensure a

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    Evaluating New Business Opportunities outlines 10 tips for evaluating potential new business opportunities: 1) Conduct research to identify a feasible target market, 2) The business idea must satisfy a need in the target market at a price they are willing to pay, 3) Perform a thorough analysis of the business environment and potential threats and opportunities, 4) Analyze competitors to develop a unique selling position, 5) Develop a strategy to ensure success once the target market, environment and competitors have been analyzed, 6) The opportunity must fit with your skills, experience and personality, 7) The idea must inspire your confidence and passion to persist through challenges, 8) Evaluate if the opportunity can generate enough income to support your needs, 9) Ensure a

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    18 views2 pages

    Evaluating New Business Opportunities

    Uploaded by

    Nasir Bukhari
    Evaluating New Business Opportunities outlines 10 tips for evaluating potential new business opportunities: 1) Conduct research to identify a feasible target market, 2) The business idea must satisfy a need in the target market at a price they are willing to pay, 3) Perform a thorough analysis of the business environment and potential threats and opportunities, 4) Analyze competitors to develop a unique selling position, 5) Develop a strategy to ensure success once the target market, environment and competitors have been analyzed, 6) The opportunity must fit with your skills, experience and personality, 7) The idea must inspire your confidence and passion to persist through challenges, 8) Evaluate if the opportunity can generate enough income to support your needs, 9) Ensure a

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    Evaluating New Business Opportunities

    By Nasir Bukhari

    Pioneering your own business can be an extremely difficult way to generate an income.
    Entrepreneurs need to have a high tolerance for uncertainty. To be successful, you need to have
    the drive to succeed and the perseverance to overcome failure. Business owners constantly face
    the stress of making important decisions that affect their own business and very often the
    businesses of their customers.

    Despite all this hard work, running your own business can be an immensely rewarding
    experience. Being your own boss gives you independence and the potential to earn an uncapped
    income. It provides you with greater flexibility for exercising your passions and talents.

    It does not matter whether you are a young start-up business or a mature enterprise, discovering
    the right business opportunities is a vital aspect to your business success. Start-up businesses
    require an initial business idea which serves as the foundation of their market offering. Mature
    businesses are faced with the challenge of sourcing new opportunities to stay competitive in a
    cut-throat business environment. To succeed your business needs to be constantly evolving.

    Discovering a profitable business opportunity is more complex than simply just stumbling upon
    a good idea. Your success will depend on your ability to transform the idea into an income by
    delivering marketable products or services. You will need to overcome challenges and adversity.
    You need to be prepared to deal with the unexpected.

    The following 10 tips can help you succeed:

    1. Conduct research to uncover evidence of a feasible target market. If there is no target market
    for your business idea, no one will buy your product or service. Conversely, if you under
    estimate the size of your target market, you may miss out on important opportunities.

    2. Your business idea must satisfy a need within the target market. It must do this at a price that
    the target customer is willing to pay. You need to be customer focused and you must be able to
    answer the question, "what is in it for the customer?"

    3. You need to perform a thorough analysis of the business environment to expose potential
    threats and opportunities for your business. You need to evaluate economic, legal, cultural,
    political and technological factors that can impact your business. Companies may not have
    control over the external environment but they can construct contingency plans to deal with the
    impact the environment on the business.

    4. Competitor analysis must be performed. A new business will struggle in a market that is
    already saturated with competition and product substitutes. You need to build a unique selling
    position that motivates your target market to buy from you, instead of your competitors.
    5. Once you have analyzed your target market, competitors and business environment. You need
    to put a strategy in place to ensure success.  You must be able to generate the financial resources
    needed to support this strategy.

    6. The business opportunity must fit in with your skills, experience and personality type. There is
    little hope of success if you do not have the appropriate expertise.

    7. The business idea needs to inspire your confidence and passion. This helps you develop the
    inner strength needed to persist through uncertainty and adversity.

    8. You need to evaluate whether the business opportunity can generate enough income to support
    your needs. There is no value in investing your time and energy into a venture that is not going to
    deliver enough monetary rewards to fulfill your financial obligations.

    9. You need a dependable supply chain. A constant and stable stream of supply is needed to
    maximise sales. If you cannot supply a product your customers will go to your competition.

    10. Ensure that you have a support network. Other organisations can help you manage your new
    venture. Their experience and unbiased point of view can be an invaluable resource.

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