Sample Project of Marketing Management
Sample Project of Marketing Management
Company Profile………………………………………………………..
• Mission……………………………………………………………
• Vision…………………………………………………………….
• Objectives………………………………………………………….
.
• Products……………………………………………………………
Box: About
Chyawanprash……………………………………………..
Environments…………………………………………………………….
• Demographics…………………………………………………….
.
• Economic…………………………………………………………..
• Cultural……………………………………………………………
• Political……………………………………………………………
• Legal……………………………………………………………….
Health
Canada…………………………………………………………….
(Causes of Death, Diabetes, Eating habits of Children)
……………………
Marketing mix……………………………………………………………
• Product mix………………………………………………………..
• Promotion
mix……………………………………………………..
• Box: Perception of
Ayurveda……………………………………
• Place mix…………………………………………………………..
• Price…………………………………………………………………
Competitors……………………………………………………………….
Conclusion…………………………………………………………………
Bibligraphy………………………………………………………………..
Company profile:
• Vision:
Focus on growing their core brands across categories, reaching out to new
geographies, within and outside India.
• Mission
Their mission goes beyond the mere provision to heal ailments and extends to
helping people live long, healthy and productive lives. They seek to explore &
harness the tremendous potentials of Ayurveda & offer the goodness for human
welfare.
• Objectives:
Products:
Demographics:
• Capital: Ottawa
• Largest City: Toronto
• Currency: Canadian Dollar
• Population of Canada: (2008 estimate)
33,157,200
(0.51% of World population)
• Population growth rate: 0.869%
• Distribution of population:
Population Distribution by Age Group
0-14 17.9%
15-64
69.1%
65+ 13.0%
Economic Environment:
Cultural environment:
Political Environment:
Legal Environment:
Diabetes:
Products:
• YuvAnaH Chyawanprash
• YuvAnaH Chocolate Chyawanprash.
• YuvAnaH Sugar-free Chyawanprash.
• YuvAnaH Chyawanprash ( for summer)
• YuvAnaH Diet Chyawanprash
• YuvAnaH Chyawanprash ( for pregnant women)
• YuvAnaH Chyawanprash ( for skin)
Branding:
Analysis:
Electronic Media:
Television in Canada:
Quebec:
Radio
• Canadians spend more time with radio compared to
the US (22.2 hrs weekly) and radio enjoys a larger
share of ad spending in Canada.
Print Media:
• The newspaper with the highest circulation is the
Toronto Star, and the newspaper with the highest
readership per capita is the Windsor Star.
• Readership of community newspapers is strong
despite the size of the market – 70.4% of the
“ComBase sample” read the most recent issue of
their community newspaper. These readers are
loyal; with most reading all 4 of the last 4 issues
They read with attention – reading most or all of
each issue Community newspapers get high ratings
from their readers.
• Community newspapers capture a very high
proportion of exclusive readers.
Place Mix:
• Entry Strategy:
We intend to enter Canada by directly exporting our
products. The company has two distributors in Canada; one in
Toronto and one in Vancouver. As shown in the
demographics, these are the most populated metros of Canada.
They also happen to be the cities where most of the Canadians
live. These distributors stock the products in their warehouses
and regularly supply to retailers over there. They have major tie-
ups with many super markets and these markets sell their
products.
We will follow 4 level channel of distribution involving our
importer, distributers and retailers. Through our distributors
YuvAnaH will reach out to all the major cities of Canada some of
which are Toronto Montreal, Vancouver , Ottawa-Gatineau
(Capital), Calgary , Edmonton, Quebec City, Hamilton,
Winnipeg, London.
Competitors:
• Dabur Chyawanprash:
The biggest and major competitor for the company is the Dabur
Chyawanprash. Dabur is already an established player in this
country and has a wide range of products over here. The
company has a major market share in Canada. Dabur is also a
very famous brand in India and thus has the edge.
Competitive edge: