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    1 Concept

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    julessmith
    The document discusses key concepts in marketing including: 1) Marketing aims to identify, anticipate, and satisfy customer requirements profitably by matching an organization's resources to customer needs. 2) Understanding customers, their current and future needs and wants, and the marketplace they operate in is at the core of marketing. 3) Market segmentation involves targeting different customer segments with similar needs and desires with tailored marketing mixes and positioning products to meet those target segments' specific needs.

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    1 Concept

    Uploaded by

    julessmith
    13 views4 pages
    The document discusses key concepts in marketing including: 1) Marketing aims to identify, anticipate, and satisfy customer requirements profitably by matching an organization's resources to customer needs. 2) Understanding customers, their current and future needs and wants, and the marketplace they operate in is at the core of marketing. 3) Market segmentation involves targeting different customer segments with similar needs and desires with tailored marketing mixes and positioning products to meet those target segments' specific needs.

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    The document discusses key concepts in marketing including: 1) Marketing aims to identify, anticipate, and satisfy customer requirements profitably by matching an organization's resources to customer needs. 2) Understanding customers, their current and future needs and wants, and the marketplace they operate in is at the core of marketing. 3) Market segmentation involves targeting different customer segments with similar needs and desires with tailored marketing mixes and positioning products to meet those target segments' specific needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    13 views4 pages

    1 Concept

    Uploaded by

    julessmith
    The document discusses key concepts in marketing including: 1) Marketing aims to identify, anticipate, and satisfy customer requirements profitably by matching an organization's resources to customer needs. 2) Understanding customers, their current and future needs and wants, and the marketplace they operate in is at the core of marketing. 3) Market segmentation involves targeting different customer segments with similar needs and desires with tailored marketing mixes and positioning products to meet those target segments' specific needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 4

    what is this thing marketing?

    selling advertising packaging hype


    meeting customer needs and facilitating profitable

    exchange by matching the organisations total resources with those needs.

    (cooper) the management process responsible for (cim)

    identifying, anticipating and satisfying customer requirements profitably

    customer orientation

    understanding customers and their needs and wants today and tomorrow is the core of this thing called marketing to do this we must understand the marketplace in which they operate the marketing environment

    market segmentation

    do you offer the same product or service to everybody? do we all want one style of GAP sweatshirt
    we target with different marketing mixes segments with similar needsthe product or service is therefore positioned to meet the target segments needs,desires and wants

    the marketing concept

    doing it better but 1. may be unable to discover what is wanted 2. cannot serve all segments 3. concept should be owned by all staff 4. may not be able to adapt under mass production

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