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    Sample Internship Proposal

    Uploaded by

    Mamun Sirajul Majid
    This document provides background on Bestway Land Properties Ltd, a real estate company in Bangladesh. It outlines the objectives of analyzing the impact of economic and political turbulence on the real estate sector and Bestway's strategic decisions. The statement of the problem discusses understanding consumer perception of real estate companies and Bestway, and how Bestway can develop products/services more effectively. The rationale is that the internship will help bridge theoretical and practical knowledge. The scope focuses on Bestway's marketing department functions, promotional activities, and sales growth analysis. Limitations include restrictions on primary data collection and time constraints. The methodology discusses secondary data collection from organizational reports.

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    Sample Internship Proposal

    Uploaded by

    Mamun Sirajul Majid
    469 views3 pages
    This document provides background on Bestway Land Properties Ltd, a real estate company in Bangladesh. It outlines the objectives of analyzing the impact of economic and political turbulence on the real estate sector and Bestway's strategic decisions. The statement of the problem discusses understanding consumer perception of real estate companies and Bestway, and how Bestway can develop products/services more effectively. The rationale is that the internship will help bridge theoretical and practical knowledge. The scope focuses on Bestway's marketing department functions, promotional activities, and sales growth analysis. Limitations include restrictions on primary data collection and time constraints. The methodology discusses secondary data collection from organizational reports.

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    Sample Internship proposal

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    This document provides background on Bestway Land Properties Ltd, a real estate company in Bangladesh. It outlines the objectives of analyzing the impact of economic and political turbulence on the real estate sector and Bestway's strategic decisions. The statement of the problem discusses understanding consumer perception of real estate companies and Bestway, and how Bestway can develop products/services more effectively. The rationale is that the internship will help bridge theoretical and practical knowledge. The scope focuses on Bestway's marketing department functions, promotional activities, and sales growth analysis. Limitations include restrictions on primary data collection and time constraints. The methodology discusses secondary data collection from organizational reports.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    469 views3 pages

    Sample Internship Proposal

    Uploaded by

    Mamun Sirajul Majid
    This document provides background on Bestway Land Properties Ltd, a real estate company in Bangladesh. It outlines the objectives of analyzing the impact of economic and political turbulence on the real estate sector and Bestway's strategic decisions. The statement of the problem discusses understanding consumer perception of real estate companies and Bestway, and how Bestway can develop products/services more effectively. The rationale is that the internship will help bridge theoretical and practical knowledge. The scope focuses on Bestway's marketing department functions, promotional activities, and sales growth analysis. Limitations include restrictions on primary data collection and time constraints. The methodology discusses secondary data collection from organizational reports.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Report Title: Present Real-estate sector of Bangladesh and Strategic decisions of Bestway Land properties.

    Background
    Since the inception of Bestway group, Bestway Land Properties Ltd has been a successful and thriving concern. Besides ensuring housing for people, this SBU is also concerned with providing eco-friendly solutions for living. We have customized our housing services according to the needs and ability of people of varying niches. For instance, around 70% of the people belong to the middle income group, 25% people have upper-middle income and 5% represent the high-end customers. We have developed products and services aimed at all of these niches. The development of Bestway Land Properties Ltd (BLPL) was instigated by Bestway Design and Development Ltd (BDDL). Since then, this sister concern has come a long way and now prides itself in serving customers at home and abroad. One of the prime initiatives of this concern is the "Purbachal Bestway City" that encourages everyone to explore and create a "Life in Balance" and to ensure green living.

    Objective:
    The main objective of this Study is to explore the Impact of Turbulant Economic and Political Situation of the Country which has direct effect on Real-estate sector and Challenges faced by Bestway Land Properties limited and Strategic decision to overcome this situation. However the specific Objectives are to 1. Understand the consumer behavior regarding the real estate business. 2 To analyze Creative Marketing Strategies of Bestway Group. 4. To provide recommendations to improve their Marketing strategies.

    Statement of the problem:

    There are some specific matters that I want to do in the research process. What is the consumer perception about real estate companies? What is the consumer perception about Bestway Land Properties Ltd.? How can they develop their Product and service more effectively? Which strategic activities should they followed?

    Rationale of the Study:


    Internship program is essential for every student, especially for the student of Business Administration, which helps them to know the real life situation. For this reason a student takes the internship program at the last stage of the degree, to launch a career with some practical experience. The internship program is very helpful to bridge the gap between the theoretical knowledge & real life experience as part of Masters of Business Administration (MBA) program. This internship report has been designed to have a practical experience though the theoretical understanding.

    Scope of the Study:


    This is a descriptive study. The study will focus on the following things: Functions of Marketing Department of Bestway Land Properties Ltd. Promotional activities of Bestway Land Properties Ltd. Analysis of sales growth of Bestway Land Properties Ltd.

    Consumer insight about marketing activities of Bestway Land Properties Ltd.

    Limitation:
    Every good work has some limitation so as considering my research I will face some problems that are Primary data I will collect only from the organization as well as interaction with customers regarding various strategies of the companies. The authorities may not be reluctant to give any information, Lack of time for preparing paper.

    Methodology:
    Methodology is the process or purpose of collecting of data and information which are Required in connecting with finding tools for best possible situation of problems

    Data collection method As this is an affiliation internship report so most of the data that I will for this report will be from secondary sources. So my data collection sources will be organizations sales report, annual report, website, and brochure and so on.

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