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Rural Retailing
Rural Retailing
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RURAL RETAILING
2.) You think Rural Retailing would contribute to the Indian economy.
4.) You think rural customers would approve of rural retail stores. Responses No. of respondents Percentage SA A UD DA SDA Total 18 33 6 3 60 30 55 10 5 100
5.) Prices would be the determinants of rural retailing success in India. Responses No. of respondents Percentage SA A UD DA SDA Total 42 6 60 70 30 100
7.) It is not an easy job to establish a retail store in Rural India. Responses No. of respondents Percentage SA A UD DA SDA Total 6 33 21 60 10 55 35 100
8.) Supply chain and logistics play a vital role in rural retailing. Responses No. of respondents Percentage SA A UD DA SDA Total 6 45 6 3 60 10 75 10 5 100
10.) Presentation of items need not be given prominence in rural segment. Responses No. of respondents Percentage SA A UD DA SDA Total 33 27 60 55 45 100
FINDINGS: The questionnaire based data conveys that most of the people in India are willing to start up a retail store in rural regions of the country and that the rural retailing would be approved by the rural customers. Rural retailing is found to be fruitful to the Indian economy. There is an utmost requirement for supply chain and logistics in rural retailing for an Entrepreneur and it has been observed that there is a great impact of retail layout on its sales. Word of mouth publicity is acting favorable over aggressive promotional campaign/advertising in rural retailing. The determinants like prices and presentation are considered to be inevitable in rural retailing.
CONCLUSION: Rural retailing be given prime importance as it acts as a driving force to empower the upcoming entrepreneurs in terms of capital profitability and competitors. Think Rural Then Think India to avoid rural relegation rural retailing be considered at par with the urban in order to create charisma in the entrepreneur for the rural region to generate employment to contribute the Indian economy and to improve the conditions at rural living.
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Kindly put tick mark in only answer from various alternatives given below. SA-Strongly Agree DA-Disagree A-Agree SDA-Strongly Disagree UD-Undecided
1.)If you were an entrepreneur would you like to start up your business in rural areas? SA A UD DA SDA
2.)You think Rural Retailing would contribute to the Indian economy. SA A UD DA SDA
4.)You think rural customers would approve of rural retail stores. SA A UD DA SDA
7.)It is not an easy job to establish a retail store in Rural India. SA A UD DA SDA
9.)The layout of a retail store impacts the sales in rural areas. SA A UD DA SDA
10.) Presentation of items need not be given prominence in rural segment. SA REFERENCES: Retail Management Shiva Kumar Marketing Management-Philip Kotler The Changing Face of India- SalujaNavneet, SinghalArvind A UD DA SDA
A.T. Kearney Report .ACII Retail In India Getting Organised to Drive Growth Sumit Gupta (2011) India After 200 Years http://en.wikipedia.org/wiki/Retailing_in_India http://www.atkearney.de/content/misc/.../pdf_retail_india_12075589113646.pdf http://www.analysees.co.uk/PDF/Emerging-Trends-in-Modern-Retail-Formats.pdf
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