Lesson2-PayingAttention v1
Lesson2-PayingAttention v1
By Steve Grudziecki 10/30/2012 Store photos taken with iPhone. Additional stories, photos and images taken from company websites
1990sToday The Bass brand continues to be the manufacturer capturing the essence of American casual and weekend footwear throughout the United States, Europe, Asia and South America
Before you enter the store: Store doors are in center of store and windows are large and open showing the inside of the store. Environment: It is clean and well lighted, carpeted and check out is at front next to a wall of socks. No real color scheme and smells of leather shoes. Store is comfortable in temperature and is easy to maneuver around. Store shoes are at eye level for an average male or female height. Clothing items are stacked higher and on the walls sides. Personnel: A welcome greeting from more than one staff member. No uniforms for staff, just name tags. Staff is half womena and half men. Products: Shoes for men on left and shoes for women on right and clothing on side aisles, men on left, women products on right if you walking into the store. All products on sale and clearance products in back next to dressing rooms. Pricing is marked clearly but there is no deals for buy 1 and get 2 more items for half price or free. Customers: A few couples, a few solo shoppers, ages range from kids to older adults, males seems to think harder in the decision process, women are browsing
1870s - George Henry Bass, the owner of a tannery in Wilton, Maine, embarks upon a career in shoemaking when he purchases shares of E.P. Packard & Co., a local shoe manufacturer. George becomes the sole owner and changes the name of the company to G.H. Bass & Co. Bass takes orders, delivers shoes to his customers and gleans feedback from the wearers so he could make the best possible shoe.
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The Nike Swoosh is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour. In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.) The logo represents the wing of the Greek Goddess.The Nike logo is a classic case of a company gradually simplifying its corporate identity as its frame increases. The companys first logo appeared in 1971, when the word Nike, the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has became superfluous. The solid corporate logo design check was registered as a trademark in 1995. The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes. The JUST DO IT slogan and logo design campaign communicated such a strong point of view to their target market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire generation. Isnt it amazing how a small symbol we call a logo design can make a company into a huge success. The Nike logo is a registered trademark of Nike. Use of the logo here does not imply endorsement of the organization by this site. Source: http://en.wikipedia.org/wiki/ Swoosh
DICKS Sporting Goods was founded in 1948 when an 18 year-old Dick Stack was working at an Army surplus store in Binghamton, New York. An avid fisherman, Dick was approached by the store owner to come up with a list of products needed to get into the fishing tackle business. After Dick presented his suggestions, the owner told him he was a dumb kid and had no idea what he was doing. Dick was upset and promptly quit. He went to his grandmothers house where he spent a lot of time as a kid and told her what had happened. Dicks grandmother asked how much it would cost to build the store himself. Dick said it would cost $300. His grandmother then went to the cookie jar where she kept her life savings and gave him $300 and told him do it yourself. Dick used that money and his relentless work-ethic to open a bait-and-tackle shop in Binghamton. By 1958, he expanded his product line to include much of what youll find at DICKS Sporting Goods today.
Before you enter the store: Store is not so inviting. Door entry way is underneath a walk way and the angle that you arrive in at the store seems tight and cramped. Double glass doors give off a cold appearance. Environment: Besides the usual welcome greeting the first thing you notice is how hot/warm it is. With colder temperature outside this 30 degree swing is uncomfortable. Personnel: A welcome greeting is usually a norm but you will notice most of the employes are dressed in shorts and t-shirts. Products: Sporting good of all types are sold here. It is a two level store so if you have a niche in a particular sport (archery, badminton, hunting) you can find it at this store. Other items are sport shoes, gear, nick nacks a large rock wall Customers: There are families, adults and children. At check out someone is buying some weights, another some clothes.
Ed Stack, Dicks son, is the current CEO and Chairman of DICKS Sporting Goods. He and his siblings bought the store from their father and are responsible for taking two stores and growing the chain to over 500 stores. Dicks Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company owns and operates Golf Galaxy, LLC, a golf specialty retailer and eCommerce websites and catalog operations for both Dicks Sporting Goods and Golf Galaxy.
Dicks family continues to offer the finest quality products at competitive prices, backed by the best service anywhere. Like you, we have a real passion for http://www.fundinguniverse.com/company-histories/dick-s-sporting-goods-inc-history/ sports.
Leonard Riggio Acquires Barnes & Noble Leonard Riggio, the companys chairman, began his bookselling career while attending New York University in the early 1960s. Working as a clerk in the university bookstore, he became convinced that he could do a better job serving students, and he opened a competing store of his own. With a small investment, Mr. Riggio established the Student Book Exchange (SBX) in Manhattans Greenwich Village in 1965. The store quickly became one of New Yorks finest bookstores, known for its knowledgeable staff, wide selection and great service. By the 1970s, Mr. Riggios thriving business, which included six other college bookstores, acquired the flagship Barnes & Noble trade name and flagship bookstore in Manhattan, which had fallen into decline. Within a few years, Mr. Riggio transformed the Fifth Avenue store into The Worlds Largest Bookstore, with 150,000 textbook and trade titles. Mr. Riggios commitment to students continues today through Barnes & Noble College Booksellers, a wholly owned subsidiary of Barnes & Noble that operates more than 600 college bookstores on college and university campuses in 50 states, serving nearly 4 million students and more than 250,000 faculty. http://www.barnesandnobleinc.com/our_company/history/bn_history.html
TARGET STORE
Before you enter the store: The store draws you in for all the different selection that you can purchase in a one stop shop setting, doors are electric and the Target brand is a san serif font. Environment: Environment can vary from really busy to not crowded at all. Ceiling are high and the floors are concrete with carpeting in the clothes sections. Personnel: Greetings and help fullness can vary. Some staff are friendly but some are not. Notice that most shoppers know what they are looking for and have been at the store hundreds of times. Products: All sorts of products are sold. Sport, clothing, jewelry, electronics, bedding, car items, furniture, office items. medicine, dog items and food items. Depending on where in store, products are arranged in aisle based on need. Coffee products on one side near other kitchen food products and health care items like toothpaste near other dental products. Packaging for toothpaste is a cool blue and coffees are natural colors packages. Customers: A few couples, a few solo, ages range from kids to older adults, males seems to think harder in the decision process, women are browsing
Bullseye began his career in ads for Target in 1999. Since then, shes become a recognizable icon for the retailer, appearing at various Targetsponsored events
1962 1993
First Target opens in Roseville, MN Tar-zhay This affectionate nickname was coined the year we opened our very first store Target team members begin to wear red and khaki
https://corporate.target.com/about/history