Cri Assignment
Cri Assignment
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EXECUTIVE SUMMERY
I have designed a unique robotic digital alarm clock called the Running Away Alarm Clock or better known as the RAAC which changes the way people interact with their alarm and solves the annoyances of other alarm clocks. The alarm clock has been designed expressly to respond to the needs of our main customer group, college students. In testing it has proved to be engaging to use and to fix former problems that are universal to alarm clocks. Our clock consistently outperforms the competition in feature quality. The demographic that this product is targeting is between 18-45 year old people who are in their prime age and have a really tight daily schedule. This unique clock will help improve the productivity of its user. If a student uses the RAAC he will never miss a single class. In this documentation I will illustrate all the products features, advantages and disadvantages using many different methods.
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Table of Contents
EXECUTIVE SUMMERY ......................................................................................................... 1 INTRODUCTION ...................................................................................................................... 4 PART 1 ....................................................................................................................................... 5 Problem Statement .......................................................................................................................... 5 Objective Statement ........................................................................................................................ 5 Competitor Analysis ....................................................................................................................... 6 Moshi .............................................................................................................................................. 7 Braun ............................................................................................................................................... 7 Objective ......................................................................................................................................... 7 PART 2 ....................................................................................................................................... 8 Idea Generation ............................................................................................................................... 8 Scamper........................................................................................................................................... 8 Outcome .......................................................................................................................................... 9 Evaluation ....................................................................................................................................... 9 Force Fitting Trigger ..................................................................................................................... 10 Outcome ........................................................................................................................................ 10 Evaluation ..................................................................................................................................... 10 Mind Mapping .............................................................................................................................. 11 Outcome ........................................................................................................................................ 11 Evaluation ..................................................................................................................................... 12 Lotus Blossom .............................................................................................................................. 13 Outcome ........................................................................................................................................ 14 Evaluation ..................................................................................................................................... 14 BM006-3-2CRI
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INTRODUCTION
The main objective of this assignment is to introduce and innovate around an existing product. Here I have chosen to innovate around the humble Alarm Clock. The alarm clock has been around for many decades and has served us for our daily routine to prepare us for our morning work and to remind us for important events. The primary purpose of the alarm clock was to wake people from their sleep or short naps; they are sometimes used for other reminders as well. Some use sound, some use light, and some use sensors to identify when a person is in a light stage of sleep, in order to avoid waking someone when they're deeply asleep, which causes tiredness, even if the person has gotten adequate sleep. My innovation around the humble alarm clock is The Running Away Clock or known as the RAAC. It is like any other alarm clock but with add-ons which include wheels, motion sensor, a built in voice command and also a built in puzzle, which has to be solved in order to turn the alarm off. The clock works once the alarm goes off. It jumps off the table and starts to run around, while the volume of the alarm slowly increases. The motion sensor inside it notifies the clock if there is an object nearby, thus being able to avoid them.
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PART 1
Problem Statement
Alarm clock in the current market can be easily turned off and causes the individual to disregard their important appointments by switching off their alarm clocks instantly.
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Objective Statement
The reason why I chose a Running Away Alarm Clock or better known as the RAAC is to ensure that the individual gets up from his/her sleep wide awake by the time he/she is able to turn off the alarm clock.
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Design
Uniqueness
Technology Uses Voice command to activate desired action e.g., Time, Alarm and etc. Material Glass display with premium quality plastic dock
Technology Built in FM/AM radio with 6 preset function Digital tuner Reverse LCD display Snooze function Backlight Material High grade plastic with high end speaker technology
Limitation
Costly RM 320 Requires 6 battery Speaker and radio causes battery to die out fast Digital Dimensions: 8. x 2.5 . x 3. Weight: 12.7 oz Power: AC/DC (6 AAA batteries for backup power, not included)
Technology
Digital Dimensions: 7.5" x 3.25" x 4.5" Weight:11.4 oz. Power: AC/DC (3 AAA batteries for backup power, not included)
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Braun
German consumer Products Company based in Kronberg. From 1984 until 2005, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun produces quality sound and acoustic products and is also one of the leading brands in the American market. (Braun GmbH, 2012)
Objective
To create a new alarm clock that will revolutionize the industry.
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PART 2
Idea Generation
The process of creating, developing and communicating ideas, which are abstract, concrete or visual. The process includes the process of constructing through the idea, innovating the concept developing the process and bringing the concept into reality (Business Dictionary, 2012)
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Scamper
Scamper is a technique you can use to spark your creativity and help you overcome any challenge you may be facing. In essence, scamper is a general-purpose checklist with ideaspurring questions which is both easy to use and surprisingly powerful. (Luciano, 2012) Substitute Substitute the main usage of the alarm clock from just being a tool that is disregarded of its properties to being a tool that wakes one up and keep them awake. Combine Combine the alarm clock with wheels and motion sensors so it can move on its own away from the user. Adapt Modify Put to Another Use Eliminate Adapting to everyone from any age. Modify Alarm Clock into a RUNNING AWAY ALARM CLOCK Put another to use. Instead of just being an alarm clock; it could also display you important appointments. Eliminate the limitation of a clock and intelligent robotic movements to be one product. Rearrange -
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Evaluation
The best design taken from using this technique is having combined the alarm clock with wheels and robotics movements. In general, the SCAMPER generates specific ideas. It refers to the related subject in order to form new idea from it. The actual development of it is from that particular subject. Users can easily come out with creative idea since it has seven steps to the subject.
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Outcome
1. 2. 3. 4. Relaxing Product + Mobility + Usability Comfortable + Easy to Carry + Portable Daily Use + Multi Purpose + Usability Stylish + Light Weighted + Reduce Cost
Evaluation
From these keywords take from the table, the best outcomes are number 3, Daily use + MultiPurpose + Usability. Since Running Away Alarm Clock is targeted for all audiences it fits perfectly with the research done using the trigger fitting technique. BM006-3-2CRI
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Outcome
1 Alarm + LED display + Touch screen + Expensive + Household + Aluminum + Rechargeable battery 2 3 4 Alarm + Motion sensor + Cheap + household + cheap + DC Adaptor Voice Control + Average Price + Student + plastic + Rechargeable battery LED display + Cheap Price + Worker + Plastic + DC Adaptor
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America Country
United Kingdom
Gyroscope
USB
Power sources
Design
Functions
France
Japan
China
Two wheel DC Adaptor Power sources Rechargeable lithium battery Stylish Compact Design Durable Material LED Screen Radio Grill Wake Up Device Calendar Functions Color Light design Reminder Set Alarm
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Evaluation
The best result is outcome 3. LED screen + Multi-Touch Screen + Polycarbonate + Tanzania +Light + Calendar + Obstacle Detection + Student. It proves that household people will be most relied on the Running Away Alarm Clock for their daily routine.
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consist
keyword not sentence - Represent tremendous amount of information with small spaces.
Not
good
for
-Association connection
and between
keywords and ideas not readily apparent. - Easy to use becaue just need to generating new Combination Scamper of alarm idea by evaluating the exist one. - Not every idea can be viable using SCAMPER technique. - The right environment needed for the method to be proven effectively.
- Have a deeper analysis LED screen + MultiTouch Lotus Blossom Screen + - Everything is visible in one table, make it easier to understand and to read of generating idea
-Sligthly confused read the table because so many idea in it. - Can generate idea from - Create confusion to related the product with random object.
Daily
use
Multi-
Purpose + Usability
advantages.
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PART 4
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Product Description
The Running Away Clock or known as the RAAC. It is like any other alarm clock but with addons which include wheels, motion sensor, a built in voice command and also a built in puzzle, which has to be solved in order to turn the alarm off. The clock works once the alarm goes off. It jumps off the table and starts to run around, while the volume of the alarm slowly increases. The motion sensor inside it notifies the clock if there is an object nearby, thus being able to avoid them.
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The features of the Alarm Clock consist of high end technological development like gyroscopic stability to stabilize the robotic clock Features on just two wheels.
The technology used in this clock has never been implemented elsewhere. The clock is self-aware of its surrounding when it is Technology activated.
The price of the clock in the general market will be determined on the type of materials used since the product is ether premium material like glass and polycarbonate. The price range however for the clock is set to be around RM150 - RM170 which is lower than Price our competitors. Figure 7: Product Table
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PART 5
Market Identification
Target market of this product is household people that have a tight schedule and cant risk missing meetings or their daily routines.
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PART 6
Idea Evolution
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By combining an Alarm clock with voice activation, wheels and robotics our final outcome is the Running Away Alarm Clock.
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Outcome
Driving Factors = 5+4+4+3+2 = 18 Restricting Factors = -5 + -4 + -2 + -4 + -3 = -18 Total score of Diagram 18-18 = 0
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Conclusion
The Running Away Alarm Clock is made in such a way that it will provide the best outcome for it user. Having not missed an important is a success for the product and it will keep ahead of its capitations in the market as it is the only one to provide such unique experience.
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