ENG 102 - 9AM: Ramage Chapter 5: Using Evidence Effectively Ramage Chapter 6: Moving Your Audience
ENG 102 - 9AM: Ramage Chapter 5: Using Evidence Effectively Ramage Chapter 6: Moving Your Audience
ENG 102
STAR CRITERIA:
GENERAL PRINCIPLES FOR USING EVIDENCE PERSUASIVELY
STAR CRITERIA:
GENERAL PRINCIPLES FOR USING EVIDENCE PERSUASIVELY
Sufficiency The more contested a claim or the more an audience is skeptical, the more evidence is needed Dont make argument overly long and tedious with too much evidence Word your claim so that audience supports it
STAR CRITERIA:
GENERAL PRINCIPLES FOR USING EVIDENCE PERSUASIVELY
Typicality Evidence should be typical and representative rather than an extreme instance
STAR CRITERIA:
GENERAL PRINCIPLES FOR USING EVIDENCE PERSUASIVELY
Accuracy Evidence cant be used ethically unless it is accurate and up-to-date Evidence cant be persuasive unless the audience believes in the writers credibility (ethos)
STAR CRITERIA:
GENERAL PRINCIPLES FOR USING EVIDENCE PERSUASIVELY
Relevance Argument: I deserve an A because I worked exceptionally hard. Provides evidence of how hard he worked, but not why he deserves an A.
KINDS OF EVIDENCE
Data from Personal experience
Observation/field research
KINDS OF EVIDENCE
Testimony
Question credentials of source, show sources bias, or quotes a countersource Question methods, research design, interpretation of data
Show implausibility of scenario or offer an alternative scenario Point to different values or outline different consequences
Statistical data
What personal experiences have you had with this issue? What details from your life or the lives of your friends, acquaintances, or relatives might serve as examples or other kinds of evidence? What observational studies would be relevant to this issue? What people could you interview to provide insights or expert knowledge on this issue? What questions about your issue could be addressed in a survey or questionnaire? What useful information on this issue might encyclopedias, specialized reference books, or the regular book collection in your university library provide?
Be knowledgeable about issue Be fair Build a bridge to the audience Demonstrate professionalism
Use concrete language Use specific examples & illustrations Use narratives Use words, metaphors, and analogies with appropriate connotations
WHAT IS KAIROS? Timing, appropriateness, and proportions of a message A letter to the editor of a newspaper only has a one or two day window before a current event becomes old news
IN-CLASS ACTIVITY
Listen to Seusss Butter Battle Book 1. As you analyze the argument from the perspective of kairos, answer the following questions: a. What is the motivating occasion for this argument? That is, what causes this writer to put pen to paper or fingers to keyboard? b. What conversations is the writer joining? Who are the other voices in this conversation? What are these voices saying that compels the writer to add his or her own voice? How was the stage set to create the kairotic moment for this argument? c. Who is the writers intended audience and why? d. What is the writers purpose? Toward what view or action is the writer trying to persuade his or her audience? e. To what extent can various features of the argument be explained by your understanding of its kairotic moment? 2. Now analyze the same argument for its appeals to logos, ethos, and pathos. How successful is this argument in achieving its writers purpose?
FOR FRIDAY