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A STUDY ON SALES PROMOTIONAL ACTIVITIES TOWARDS

SKS AUTOMOBILES, SALEM


Submitted to Periyar University, Salem in partial fulfillment of the requirement for the award of degree of

BACHELOR OF BUSINESS ADMINISTRATION WITH COMPUTER APPLICATION


BBA (CA) Submitted By MURUGAN.N REGISTER NO: 10AHB1349 Under the Guidance of Mr. S.RAJESH KANNAN, M.B.A.,M.Phil., ASSISTANT PROFESSOR DEPARTMENT OF BUSINESS ADMINISTRATION

JAIRAM ARTS & SCIENCE COLLEGE, CHINNATHIRUPATHY (Affiliated to Periyar University) SALEM-8 SEMESTER VI APRIL 2013

CERTIFICATE
This is to certify that the Project work entitled A STUDY ON SALES
PROMOTIONAL ACTIVITIES TOWARDS SKS AUTOMOBILES, SALEM

is a bonafide record of MURUGAN.N(Reg.No:10AHB1349) submitted in partial fulfillment for the reward of Bachelor of Business Administration, Periyar University, Salem during the academic year 2012-2013.

(Mr. S.RAJESH KANNAN, M. B. A., M. Phil.,)

(Mr. T. NEELA RAJESH, M.B.A., M.Phil., PGDCA.,)

Signature of the Faculty Guide

Signature of the Head of the Department

Place: SALEM Date:

Project

work

report

evaluation

and

viva

voce

examination

conducted

on

__________________by

Internal Examiner

External Examiner

DECLARATION
I MURUGAN.N (Reg.No:10AHB1349) pursuing BBA (CA) program in Jairam Arts & Science College, Salem hereby declare that the project work entitled A STUDY
ON SALES PROMOTIONAL ACTIVITIES TOWARDS SKS AUTOMOBILES, SALEM

submitted to Periyar University, Salem in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration is a bonafide work done by me under the guidance of Assistant Professor Mr. S.RAJESH KANNAN, Jairam Arts & Science College, Salem. To the best of my knowledge, the work reported therein does not form part of any other thesis or work on the basis of which a degree or award was conferred on an earlier occasion.

Place: Salem

Signature of the candidate

Date:

(N.MURUGAN)

ACKNOWLEDGEMENT
I would like to register my deep sense of gratitude to Mr. J.RAJENDRA PRASAD, Chairman, MR. R. MANIKANDAN, M.COM(CA).,M.Phil., Correspondent and Secretary and MR. G.RADHAKRISHNAN, MA.,M.Phil.,B.Ed., Principal, Jairam Arts and Science College, Chinnathirupathi, Salem for providing me an opportunity to undergo the course of BBA (CA) and to undertake this project.

My sincere thanks to Mr.T.NEELA RAJESH, M.B.A.,M,Phil.,PGDCA., Head of the department and Mr.S.RAJESH KANNAN, M.B.A,.M.Phil., faculty guide and my department staffs who helped me in all positive ways in completing this report in a successful manner.

I express my profound thanks to MR.S.SARAVANA KUMAR HR, SALEM for his valuable information and guidance in the concern for carrying out the project work.

And I want to sincerely thank Periyar University, Salem for designing fantastic curriculum. As this Project Work helps the students know what is going practically in the industries, really this Project Work is very much useful for me and I thank every body who helps me to learn a lot in this training session.

I thank all my staff members, friends, and my family members for this assistance are completing this report work successfully.

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