The Role of Color Logo and Brand Name in Business An Special Focus On Banks
The Role of Color Logo and Brand Name in Business An Special Focus On Banks
CONTENTS
1. Introduction 03 2. Definition of brand and logo 03 3. The importance of color in logos 03 4. Some multinational banks and their logos 05 5. Brand, color and logo of the local banks 08 6. Captions of the local banks 10 7. Banks that changed their logos 11 8. Marketing and promotional strategies 12 9. Conclusion 14 10. References 15
INTRODUCTION
Brand identity and color logo give the company an established and professional feel. This increase the customers trust in the products or services the company offer. Generally a powerful brand identity is important, people find it easier to recall image than text. The logo represents that picture can be remembered and identified with greater ease than thousand words describing company. Logo graphics can bring about awareness of the products or services that a company offer in cases where the company name is not self-explanatory.
PINK: Pink means innocence, youth, excitement, romance and it is most frequently found in young girls products and on Valentines Day. WHITE: White is pure and clean. It means innocence, peace, protection and even new beginnings. GREEN: Green is the color of money, nature and in many cultures, jealousy. While its money connotations are exploited by companies such as Britains biggest bank Lloyds TSB, the color is also used by petroleum giant BP, for whom it is represents an environmental stance. BLUE: Blue is worlds favorite corporate color and evokes coolness, calmness and authority. It also denotes intellect, trustworthiness and dependability. This is why it is a favorite with sectors such as banking and insurance. For about 60% of all company logos are blue. Example: IBM, General Motors, Ford, Pepsi, Wal-Mart and Microsoft. YELLOW: Yellow is youthful and fun color. It means optimism, light, sweetness and warmth. Many countries business telephone directories are yellow and the color is also popular with construction companies. Example: DHL BROWN: Brown suggests solidity, neutrality and straightforwardness. In US it suggests comfort, elegant, stable and nurturing. Perhaps the most recognizable corporate brown is that of the United States delivery company UPS. However, the company actually started using the color in 1917 for the simple common sense reason that brown vehicles didnt show the dirt picked up from dusty roads. PURPLE: Purple has been the color of leadership and luxury since the Roman Empire, when only the imperial family were allowed to wear it. Purple is rarely used on its own as a corporate color. The big exception to this is the confectionary giant Cadbury, who originally chose purple in the late 19th century because it was said to be Queen Victorias favorite color. ORANGE: Orange is bold bright and lovely. It catches the eye. The phone company previously known as Microtel was so dedicated to the color that it simply renamed itself after it. BLACK: Black is bold, sleek, classic, powerful, dramatic and sophisticated.
Bank Alfalah logo is blue colored which refers trustworthiness, and there is a sign of the globe in the logo and there is a capital letter A in the middle, which stands for the initial of Alfalah.
Logo: Bank Alfalah
HABIB BANK: Habib Bank is the largest bank in Pakistan. In Bangladesh it started to
function in 1976. It has 5 branches in Bangladesh. Habib banks logo is green colored.
Logo: Habib Bank
BANK ASIA: Bank Asia Limited started its service with a vision to serve people with
modern and innovative banking products and services at affordable charge. Being parallel to the cutting edge technology the Bank is offering online banking with added delivery channels like ATM, Tele-banking, SMS and Net Banking. The logo is made of initials of its name, and the full logo is blue colored.
Logo: Bank Asia
AB BANK: AB Bank Limited, the first private bank was incorporated in Bangladesh on
31st December, 1981 as Arab Bangladesh Bank Limited and started its operation with effect from April 12, 1982. AB bank's logo is red colored and defines the color and culture of Bangladesh.
Logo: AB Bank
EASTERN BANK LIMITED: With a vision to become the bank of choice and to be
the most valuable financial brand in Bangladesh. Eastern Bank Ltd. (EBL) has begun its journey in 1992. Eastern Banks logo is made of initials of its name. In this logo E, B and L are in blue, green and yellow color.
Logo: Eastern Bank
EXIM BANK: Export Import Bank of Bangladesh Limited was established in the year
1999. This Bank started functioning from 3rd August, 1999. Exim Banks logo is derived from its name. The color of this logo is derived from our national flag.
Logo: EXIM Bank
THE CITY BANK LIMITED: City Bank is one of the oldest private Commercial
Banks operating in Bangladesh and started their operations in 1983. The city banks logo is red and silver colored. The red and silver shape means a chess board. The Chessboard stands for wisdom & vision.
Logo: City Bank
EXIM BANK
Together towards tomorrow
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Commonwealth Bank: This bank changes their logo in the early 90s.
THE CITY BANK LIMITED: The city bank limited changes there logo.
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HSBC: HSBC's brand is one of the great success stories of modern marketing.
Since 1998 we have operated under a single brand name combined with the graphic hexagon logo. The new business strategy for HSBC, unveiled in May 2011 by the CEO Stuart Gulliver is now reflected in the latest work in their advertising campaign. Some of their most recent examples of their new campaign are given below: In the future food chain and the supply chain will merge. In the future, even the smallest business will be multinational. In the future, investors will need to be explorer.
EXIM BANK: EXIM Bank was formed with the aim to serve the millions of
small and medium enterprises (SMEs) in the country. They try to promote their service by keeping dept charges at 2%. They sustained growth in small and medium enterprise sector.
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CITY BANK: City Bank is one of the oldest private Commercial Banks
operating in Bangladesh. City Bank promotes innovation and automation with a view to guaranteeing and enhancing excellence in service. Their strategy is to offer wide array of products and services that differentiate and excite all customer segments.
AB BANK: AB Bank is known as one of leading bank of the country since its
commencement 29 years ago. Their strategy is to give the best priority to their customer demand and through their endless effort they assure the best satisfaction to their customers.
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CONCLUSION
Brand name and logo are important in business. They convey information and emotion of a company. Banks are public related organizations; they need to convince their customers, stockholders and so on. Bank logos and their captions attract the public community to the banks promotions and strategies. So the bank logos are not for the outlook only, they also reflect the inner meaning and expectations with goals achievements as well.
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REFERENCE
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