Microsoft-Case Study
Microsoft-Case Study
Computer terminal
of
Seattle School
Paul University
Allen of
Washington
Language
Program:
BASIC
Allan
consulted
Gates to
1974, PC develop a
( A l t a i r ) was language
developed by program for
Allan’s Interest using Intel’s the computer.
in Intel’s 8080
Microprocessor technology.
Allen developed
Simulator and
assembler
With
Language Gave
demonstration
success in
1st stage,
ALTAIR (ALTAIR
designer)
the coming
future
Knowledge
+
Complimentary
IBM assets
name
Open
Architecture
Launch of
IBM PC
and
Decision
came back
to haunt
IBM in
future
Microsoft
contract
With
IBM
• Allowed so
ft
Open developers to ware
develop
Architecture. numerous
applications.
2 Years
Microsoft was
IBM decided to IBM PC was MS DOS
again assigned
use 8088 launched in dominated the
for
technology Aug 12, 1981 market
development
• Development Gates
of GUI announced that
• DOS was
standard OS • GUI should graphical
1980 • Wasn’t user
friendly
1981 neither effect
DOS nor
1983 interface would
be operational
application by the end of
designed for it 1984
Fortunate
Gates
Many other
companies were None was
trying to
establish their successful.
systems
Stewar
manag d
e u r i a l ement
p r en type st
Entre yle
Steward type…
Entrepreneurial
(1984…)
Faced
ch
industr allenges of
y
stage o at different Launc
f matur Window h of
ity
s1.05 i
n
1985
Instabi
lity Divisio
n
OS and in-charge of
a
were d pplications
Freque evelop
nt M ed
progra ove of
mmers
Deploy
m
respon ent of
sibility.
Window 95 was even considered as primitive version of Macintosh.
Apple was unable to capitalize on its superior GUI technology
Application
base was launch of Windows 95 was once again delayed,
low for and again LUCKILY no other competitor came
Windows
1.03 with better technology
1990,
Windows 3. 32 bit technology included in Intel’s
1989, was Pentium microprocessor
Application launched
for Windows
flooded in Despite of critics MS
market I million Windows 95 was
copies were office share in market
launched
sold that was 90%
year
Weakness
• Little or no significant presence in the wireless
market
• Falling sales in the operating systems and server
software sectors
• Cheaper global telecommunication
costs open new markets as people
connect to the Internet
• The demand for personal computers in
Opportunities American and global markets remains
strong despite the growth and
increasing popularity of personal
handheld devices.