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SM Assignment 1
SM Assignment 1
, India which is a Fortune 500 company with a ranking of 98th on the Fortune Global 500 listing (2011). Lanka IOC PLC is a public liability company listed in the Colombo Stock Exchange with a turnover of SL Rs.51.74 billion for the year 2010-11. Lanka IOC PLC has been ranked as No.1 amongst corporate in Sri Lanka by LMD (Lanka Monthly Digest a business magazine) for 3 consecutive years. LIOC holds one third share in Ceylon Petroleum Storage Terminals Ltd, the Common User Facility in Sri Lanka for storage and distribution of petroleum products. LIOC is making phased investments to provide world-class quality petroleum products and services to delight the Sri Lankan customers. With IndianOils vast experience in downstream petroleum operations, LIOC is in the process of creating a healthy and competitive petroleum industry in Sri Lanka for the larger benefit of the island nation. The China Bay Tank farm, of World War II vintage, is of historic and strategic significance, being the largest tank farm located between the Middle East and Singapore. The tank farm connects to the Trincomalee harbour, which is the 5th largest all-weather, non-tidal natural harbour in the world, with a 56 km shoreline, making this tank farm most effective for fuel receipt, storage and supply. The tank farm, formerly operated by CPC (Ceylon Petroleum Cooperation), has a total of 99 tanks, each with a capacity of 12,000 kilolitres. Currently, only 15 of these tanks are operational. LIOC has invested significantly in developing the tankage and have drawn ambitious plans to make Trincomalee an important industrial site. Lanka IOC PLC provided six varieties of petroleum products in Sri Lanka respectively Lanka Auto Diesel (LAD), Lanka Petrol 90 Octane (LP90), Lanka Super Diesel (LSD), Xtra Premium 91 (XP91), Xtra Premium 95 (XP95) and Xtra Mile (XM). Out of six XP91, XP95 and XM are branded fuels supply by Lanka IOC PLC.
LUBRICANT BUSINESS In addition Lanka IOC PLC involves lubricants manufacturing and sales in Sri Lanka. Over the decades, SERVO has built a clientele that stretches across the automobile, manufacturing and marine sectors in a number of countries across the world and has emerged as the Global Indian Brand in the Lubricant business. Customers of the SERVO range of lubricants swear by a brand that not only delivers as well as it promises but also continues to get better with time. SERVO is owned by Indian Oil Corporation Ltd (IOC), India's largest commercial enterprise with a turnover of US$ 59.22 Billion and the Global Fortune 500 Company ranked 116th by revenue in the year 2008. SERVO in a very short span of time has become the second largest selling brand in Sri Lanka. A modern lube blending plant and a sophisticated laboratory has been established in Sri Lanka at Trincomalee by Lanka IOC PLC the subsidiary company of IOC. SERVO a name to reckon with SERVO is a name to reckon with, both in the Indian and overseas lubricant markets. In India, SERVO is the unquestioned leader, with more than 40% share in a market of approximately 1.3 million metric tonnes served by more than eighty lubricant companies which include all the worlds leading brands. Servos fundamental strength is its commitment to quality, extensive spread of production units and distribution network. These include eight lube blending plants, a grease manufacturing plant, twelve quality control laboratories, four customer service laboratories (all of which are ISO accredited) and an extensive net work of retail outlets, lube shops, service stations, fleet operators, institutional and marine customers. Add to this the strong backing of a state-of-the-art R&D centre, at Faridabad near New Delhi which is considered one of the best in the world and you have an outstanding product backed by enviable reach. Also setting SERVO apart is another unbeatable strength: its own captive source of base oils of Group I, Group II and Group III.
SERVO a global Indian Brand SERVO has evolved into a global Indian brand today. This evolution stems from its fundamental strengths in R&D, high product quality, extensive blending and distribution network, sustained advertising and sales promotion and contemporary packaging. SERVO offers a staggering range of lubricants for the automobile, industrial and marine customers. It is the lubricant of choice for most of the latest international automobiles that have been launched. Another testimony to Servos reliability and quality is its extensive use by modern passenger cars, heavy duty trucks, and battle tanks of the security forces. Despite the entry of a plethora of multinational lubricant brands in India, SERVO has held on to its number one position in the market. It has clearly shown that when the competition gets tough, SERVO gets tougher. Not content with its dominance in the domestic market of India, it has also taken the battle overseas by confidently entering foreign markets and fighting the global majors on their home turf. SERVO has a notable presence in the highly competitive markets of the UAE, Nepal, Malaysia, Sri Lanka, Bangladesh and Mauritius. In Sri Lanka, Servo is the second largest selling lubricant brand, a position it has earned in just few years of its entry in the island nation. The company's aggressive marketing and advertising thrust, distribution network together with its modern lube blending plant will enable SERVO to emerge as a leader in Lubricant Business in Sri Lanka. SERVO has a product for every conceivable application.. SERVO primarily caters to three segments: automotive, industrial and marine. There are more than 500 different commercially available grades and more than 3000 formulations of lubricants which cater to these sectors. The products for the automotive sector include 2T/4T oils, gasoline engine oils, diesel engine oils, gear and transmission oils, coolants and brake fluids and automotive greases. IOC is a major supplier to auto original equipment manufacturers and all the major transport undertakings and fleet operators in India. Servo provides more than 400 lubricants and greases to the industrial segment. The marine sector, too, has a broad range of products to choose from. This includes marine engine oils, cylinder oils hydraulic oils,
gear oils, turbine oils, compressor oils and stern tube oils. Servo is also meeting the lubricant requirements of the Indian and Sri Lankan defense forces. Arrangements are being made for making SERVO marine grades available on duty free basis to the ships calling on Colombo and other Sri Lanka ports. 2T Supreme, one of the largest selling 2T oils in the world is new generation two-stroke engine oil recommended for two-stroke engines in motorbikes, scooters, scooterettes, mopeds and outboard engines. SERVO 4T is a new generation four-stroke engine oil specially recommended for four-stroke engines in motorbikes and scooters. SERVO Kool Plus, a triple action long life radiator coolant for optimum performance of engine radiators, is prepared from select materials to meet the highest Japanese standard. It is free from amines, borates, nitrates and silicates. SERVO Kool Plus is recommended for passenger cars, LCVs, HCVs and heavy earth moving equipment. In its quest to position SERVO as the leader of the Lubricant industry in Sri Lanka, Lanka IOC will continue to build the distribution network and maximize the output of Trincomalee plant for ensuring better reach, broader customer base and continued availability. It will explore new technologies, collaborate and develop symbiotic relationships, identify emerging and export markets besides building on the brand equity, product quality and technical service. BUNKERING BUSINESS Lanka IOC caters to bunker fuel requirements of the local and foreign flags vessels in various ports of Sri Lanka viz., Colombo, Galle and Trincomalee. World class Marine grade Lubricants are also marketed to meet the needs of various types of vessels. Lanka IOC has entered into the bunkering fuels business recently in a large way and has made a significant stride in this sector. Supplies are undertaken through nominations received from local shipping agents, shipping agents from overseas, bunker brokers and through direct nominations.
COMPANY PROFILE Company Name Company Number Lanka IOC PLC PQ 179
Company Brand Lanka IOC Legal Form A Public Quoted Company with Limited Liability, incorporated in Sri Lanka on 29th August 2002 under the provisions of the Companies Act No. 17 of 1982 and reregistered under the Companies Act No. 07 of 2007 on 21st July 2008. Stock Exchange Listing The Ordinary Shares of the Company are listed on the Colombo' Stock Exchange. Registered Office Level 20, West Tower World Trade Center Echelon Square Colombo 01 Sri Lanka . Website Email Associates www.lankaioc.net. [email protected] Ceylon Petroleum Storage Terminals Limited
Board of Directors
Mr. Makrand Nene (Chairman) Mr. K.R Suresh Kumar (Managing Director) Mr. Vijay Kumar Gupta
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Mr. H.S Bedi Prof. Lakshman R. Watawala Mr. Jaliya Medagama Company Secretary Registrars Mrs. Rajanie Balakrishnan - ACIS S S P Corporate Services (Private) Limited No. 101, Inner Flower Road, Colombo 03 Auditors PricewaterhouseCoopers, P O Box 918, No. 100, Braybrooke Place, Colombo 02 Lawyers F.J. & G. de Saram , Attorneys- at- Law, No. 216, de Saram place, Colombo 10 Bankers State Bank of India, Colombo State Bank of India, Singapore ICICI Bank, Colombo Citibank N.A., Colombo, Deutsche Bank, Colombo Commercial Bank of Ceylon, Colombo
VISION AND MISSION Vision A Major, integrated energy company, with a strong environment conscience, playing a national role in oil security.
Mission To achieve international standards of excellence in all aspects of petroleum with focus on customer delight through value of product and service and cost reduction. To maximize creation of wealth, value and satisfaction for the stake holders. To attain leadership in developing, adopting and assimilating state-of-the-art technology for competitive advantage. To provide technology and service through sustained Research and Development. To foster a culture of participation and innovation for employee growth and contribution. To cultivate high standard of business ethics and Total Quality Management for a strong corporate identity and brand equity. To help enrich the quality of life of the community and preserved ecological balance and heritage through a strong environment conscience.
DISCUSSION ON SUITABILITY OF VISION AND MISSION The company Vision is not like a visoin the meaning of vision is colourful dreams of the future of the business it not be achievable but this vision is achievable The company mission is including fundamental purpose of the Business it is Petroliam, Scope of the business to achieve international standards of excellence in all aspects and also include business philosophy customer delight through value of product and service and cost reduction. So it is suitable for this company and it is defined broadly