CV of Jacie Yang
CV of Jacie Yang
CV of Jacie Yang
EDUCATION
JOURNAL ARTICLES
Hsiang Iris Chyi & Mengchieh Jacie Yang (2009), Is online news an inferior good?
Empirically examining the economic nature of online news among users.
Journalism & Mass Communication Quarterly.
Hsian Iris Chyi, Mengchieh Jacie Yang, Seth C. Lewis & Nan Zheng, An empirical study
of online newspaper readership in local markets: Exploring differences between
hybrid and online-only users. Journalism & Mass Communication Quarterly
(forthcoming).
Mengchieh Jacie Yang & Hsiang Iris Chyi, Competing with Whom? Where? And How?
An Empirical Study of Online Newspaper Competition. Manuscript submitted to
Journal of Media Economics.
CONVENTION PAPERS
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Mengchieh Jacie Yang
Mengchieh Jacie Yang & Hsiang Iris Chyi (2010), Competing with Whom? Where? And
How? An Empirical Study of Online Newspaper Competition. Paper submitted to
Journalism Studies Division, Annual Conference of International Communication
Association, Singapore, June 22-26, 2010.
Mengchieh Jacie Yang & Hsiang Iris Chyi (2009), Who competes with online
newspapers? An empirical analysis of intra- and inter-media competition in local
and long-distance markets. Paper presented to the Media Management and
Economics Division, annual convention of the Association for Education in
Journalism and Mass Communication, Boston, August 5-8, 2009. To be submitted
to the Journal of Media Economics.
Seth C. Lewis & Mengchieh Jacie Yang (2009), Attracting the newspaper reader in a new
domain: Dimensions of user interest in news content online. Top Student Paper
Award and presented to the Newspaper Division, annual convention of the
Association for Education in Journalism and Mass Communication, Boston,
August 5-8, 2009. To be submitted to the Journalism & Mass Communication
Quarterly.
Hsiang Iris Chyi, Mengchieh Jacie Yang, George Sylvie, Seth C. Lewis & Nan Zheng,
(2009), One product, three markets: How market segmentation informs
newspapers about their online readership. Paper presented to the Newspaper
Division, annual convention of the Association for Education in Journalism and
Mass Communication, Boston, August 5-8, 2009.
Mengchieh Jacie Yang (2009), Monopoly offline and oligopoly online: An empirical
analysis of U.S. newspapers’ local online market structure. Paper presented to the
Journalism Studies Division, Annual Conference of International Communication
Association, Chicago, May 21-25, 2009.
Hsiang Iris Chyi, Mengchieh Jacie Yang, Seth C. Lewis & Nan Zheng (2009), Local
newspaper readership in the 21st century: Exploring differences between ‘hybrid’
and online-only users. Paper presented to the Journalism Studies Division, Annual
Conference of International Communication Association, Chicago, May 21-25,
2009.
Hsuan-Ting Chen & Mengchieh Jacie Yang (2008), The image-setting research of
candidates in 2006 Taipei’s mayoral election: From the stimulus-determined and
the perceiver-determined perspectives. Paper presented to the Mass
Communication and Society Division, annual convention of the Association for
Education in Journalism and Mass Communication, Chicago, August 6-9, 2008.
Hsiang Iris Chyi & Mengchieh Jacie Yang (2008), Is online news an inferior good?
Empirically examining the economic nature of online news. Paper presented at the
8th World Media Economics and Management Conference, Lisbon, May 18-22,
2008.
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Mengchieh Jacie Yang
Mengchieh Yang (2006), Exploring the phenomenon of wireless Internet adoption. Paper
presented to the Communication and Technology Division, annual conference of
International Communication Association, Dresden, July 19-23, 2006.
TEACHING EXPERIENCE
Teaching Areas
Multimedia & Online Journalism
New Media and Social Media
Communication Theory
Visual Communication
JOURNALISM EXPERIENCE
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Mengchieh Jacie Yang
Austzine, Austin, TX
Multimedia Editor (online publication)
Supervised 18 undergraduate students’ multimedia news package on Austin-wise
issues, including text, photo slideshows, and videos. See
http://online.journalism.utexas.edu/spring2008/austzine/.
Spring 2008.
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Mengchieh Jacie Yang
MISCELANNEOUS