Sample Business Plan
Sample Business Plan
Eli Camp, ND
Naturopathic Doctor
www.NormanNaturalHealth.com
Norman, Oklahoma
This sample business plan is for a multi-doctor clinically based practice. It can be used as a
template for any type of practice you are considering but would need to be altered in some areas.
Contact Information
Eli Camp
NH License # 56
1804 Aiken Ct.
Norman, OK 73071
Office: 405-701-0935
Cell: 603-391-9820
Email: [email protected]
Table of Contents
Section
Page
1.0
Summary
2.0
Background
3.0
Business Description
4.0
Management
5.0
Financing
5-6
6.0
Competition
6-7
7.0
Marketing Plan
7-8
8.0
Appendices
Costs
9-12
Revenue
13-14
Cash Flow
15-19
Assumptions
20
Vision statement: Our vision is to provide accessible, effective, and gentle natural
healthcare.
4.0 Management
y President: Eli Camp, ND
Doctorate in Naturopathic Medicine, Southwest College of Naturopathic
Medicine
BS Botany/Zoology, University of Oklahoma, Norman, OK
y Vice President: Edwin, ND
Doctorate in Naturopathic Medicine, Southwest College of Naturopathic
Medicine
BA Business Management, Dartmouth College, Hanover, NH
y Secretary: Paul Knot, ND
Doctorate in Naturopathic Medicine, Southwest College of Naturopathic
Medicine
BS Biology, Ohio University, Athens, OH
y Treasurer: Patricia Sweeney, ND
Doctorate in Naturopathic Medicine, Southwest College of Naturopathic
Medicine
BS Biochemistry, University of New Hampshire, Durham, NH
The principals of NORMAN NATURAL HEALTH collectively have practical
experience in public relations, sales, marketing, entrepreneurship, and teaching. Each
physician has also completed a minimum of 1500 hours of clinical training.
Resumes detailing each physicians experience are available on request.
Advisory Council:
Stephen Messer, ND, DHANP: Naturopathic Physician, Professor at Southwest
College of Naturopathic Medicine
James Sensenig, ND: Naturopathic Physician
Miki Finnin, PharmD., Professor of Pharmacological studies, Duluth, MN
Richard Millins, PhD, Professor of Finance, Harvard, MA
5.0 Financial Strategy
The total amount needed, $110,000, consists of the cost of opening the doors of
NORMAN NATURAL HEALTH in January 2006, $71,650 plus the next twelve
months of operating costs, $146,492 less the first 13 months of revenue, $115,575
The owners of NORMAN NATURAL HEALTH will contribute $20,000 towards the
total needed and will secure a loan for the remaining $90,000.
The plan provides for this $90,000 loan to be paid back over 7 years at a 9% interest
rate for a total repayment of $121,633.68
NORMAN NATURAL HEALTH reaches a break-even point in the 13th month,
February 2007. The assumptions used to arrive at the break-even point were
conservative projections obtained by researching the growth of other naturopathic
practices in Oklahoma.
All owners of NORMAN NATURAL HEALTH have part-time employment outside
of the medical practice as well as spouses with full-time employment and salaries to
cover all living expenses.
Business Naturally , Inc.
All rights reserved 2006-2008
www.biznaturally.com
5.1 Costs (Please refer to the Cost spreadsheets in the Financial Appendix, p. 9-12)
In month 1, NORMAN NATURAL HEALTH has fixed costs of $71,086. Of that
amount,$32,696 will be used to purchase tangible assets such as medical, laboratory
and office equipment and medicinary stock. An itemized list of these items will be
provided on request.
Variable costs are dependant on the number of patients seen and steadily increase as
patient traffic increases. In month one, NORMAN NATURAL HEALTH variable
costs are $564
Total costs (fixed plus variable) for year one = $194,472 ; year two = $229,669 year
three = $294,674
5.2 Revenue (Please refer to the Revenue spreadsheets in the Financial Appendix, p. 13-14)
NORMAN NATURAL HEALTH has an initial investment of $110,000 ($90,000
loan plus $20,000 cash).
Revenue is from patient medical visits, room rental income, medicinary and
laboratory sales. All assumptions are listed in the Assumptions Appendix (p. 23) and
a copy of the room rental agreements will be supplied on request.
o NORMAN NATURAL HEALTH has 1 room rental contracts, 3 years in
duration, for a total of $800 income per month. Lease agreement is available
on request.
Becky White: monthly fee of $800
Total revenue for year one = $97,409 ; year two = $272,593 ; year three = $452,212
5.3 Cash Flow (Please refer to the Cash Flow spreadsheets in the Financial Appendix, p. 15-19)
NORMAN NATURAL HEALTH monthly cash flow remains in deficit until
February of 2007, but we have provided for this deficit in our start-up cost estimation.
Our monthly cash position in December of 2006 = $(548); December 2007 = $5,806 ;
December 2008 = $16,309
Our net cash position in December of 2006 = $12,937 ; December 2007 = $55,861 ;
December 2008 = $213,399 .
Cash flow position is also shown with practitioner shares paid out monthly after
NORMAN NATURAL HEALTH has reached the breakeven point. These pay outs
are hypothetical and the decision to do this will depend on our cash position at this
time. If we have met and/or exceeded our projections, payouts will be made. If we
have not we will refrain from taking money out of the business until such time it is
clear these payouts are supported.
5.4 Assumptions: (Please refer to the Assumptions spreadsheet in the Financial Appendix, p. 20)
6.0 Competition
Our target area includes Oklahoma City and a surrounding 50-mile radius. We also
expect to draw patients from Norman, Noble, Purcell, Yukon, Edmond, Shawnee and
various other communities within this radius.
In our target area, there is currently 1 other naturopathic physician in practice. This
practice is successful and currently has a 5 month waiting lists. Approximately 8
naturopathic physicians currently practice in the state of Oklahoma.
Business Naturally , Inc.
All rights reserved 2006-2008
www.biznaturally.com
Competitive Analysis
86
100
80
Number
60
40
20
0
Naturopathic Nutritionists Homeopaths Chiropractors
Doctors
Competitors
Marketing strategy
Our marketing strategy involves building a strong community presence, educating
potential clients, and detecting and filling the unique demands of patients.
Pricing strategy
Prices set out by the plan are comparable to those charged by naturopathic doctors
throughout the state. Prices reflect the time spent with patients (typically 1.5 to 2
hours for a new visit and 30-45 minutes for a follow-up), the education and skills of
the physicians, and the quality of the service provided.
NORMAN NATURAL HEALTH is a private pay, cash-based practice. Insurance
coverage may be possible in the future.
Promotion strategy
Feb-06
Mar-06
Apr-06
May-06
Jun-06
Jul-06
Aug-06
Sep-06
Oct-06
Nov-06
Dec-06
Total
Fixed Costs
Loan: 90K at 9% over 7 years
Rent
Utilities (Gas and Electric)
Salaries: Personnel
Additional employment costs (20%)
Advertising
Web page
Telephone
Telephone: Toll free line
Internet
Travel Funds (Housecalls, Lectures)
Petty Cash
Office Supplies
Water service
Cleaning service
Security Service
Licensing Fees (annual)
Professional Fees (annual)
Malpractice (annual)
Liability (annual)
Office Dcor (initial expense)
Medical Equipment (initial expense)
Lab Equipment (initial expense)
Medicinary Equipment (initial expense)
Office Equipment (initial expense)
Medical Supplies (initial expense)
Lab Supplies (initial expense)
Medicinary Supplies (initial expense)
NHState Incorporation Fee (initial expense)
Business Name Registration (initial expense)
Credit Card Set Up (initial expense)
Total Fixed Costs
$ 1,448
$ 7,752
$
800
$ 2,000
$
400
$ 5,000
$
450
$ 1,000
$
200
$
400
$
300
$
500
$
933
$
200
$
$
150
$ 2,400
$ 5,000
$ 4,000
$
600
$ 5,500
$ 8,525
$
816
$ 5,335
$ 9,083
$
592
$
937
$ 6,474
$
145
$
50
$
95
$ 71,086
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 1,448
$ 2,584
$
600
$ 2,000
$
400
$
500
$
50
$
250
$
200
$
100
$
300
$
100
$
75
$
50
$
400
$
50
$
$
$
$
$
$
$
$
$
$
$
$
-
$ 9,107
$ 9,107
$ 9,107
$ 9,107
$ 9,107
$ 9,107
$ 9,107
$ 9,107
$ 9,107
$ 9,107
$ 9,107
$ 17,376
$ 36,176
$ 7,400
$ 24,000
$ 4,800
$ 10,500
$ 1,000
$ 3,750
$ 2,400
$ 1,500
$ 3,600
$ 1,600
$ 1,758
$
750
$ 4,400
$
700
$ 2,400
$ 5,000
$ 4,000
$
600
$ 5,500
$ 8,525
$
816
$ 5,335
$ 9,083
$
592
$
937
$ 6,474
$
145
$
50
$
95
$ 171,263
Variable Costs
Medical Supplies ($3/patient)
Lab Supplies (50% markup & $5 misc.)
Medicinary Supplies (100% markup)
Reinvestment (5%)
Credit Cards (1% of sales)
Total Variable Costs
$
$
$
$
$
$
24
143
364
33
564
$
53
$
315
$
931
$
$
60
$ 1,359
$
63
$
375
$ 1,042
$
$
66
$ 1,546
$
65
$
390
$ 1,069
$
$
67
$ 1,592
$
68
$
405
$ 1,097
$
$
68
$ 1,638
$
82
$
492
$ 1,256
$
$
81
$ 1,911
$
93
$
557
$ 1,375
$
$
88
$ 2,113
$
97
$
576
$ 1,412
$
$
90
$ 2,174
$
100
$
596
$ 1,448
$
$
91
$ 2,235
$
115
$
687
$ 1,616
$
$
105
$ 2,523
$
127
$
757
$ 1,744
$
$
112
$ 2,739
$
131
$
781
$ 1,789
$
$
114
$ 2,815
$ 1,017
$ 6,076
$ 15,142
$
$
974
$ 23,209
$ 71,650
$ 10,466
$ 10,653
$ 10,699
$ 10,745
$ 11,018
$ 11,220
$ 11,281
$ 11,342
$ 11,630
$ 11,846
$ 11,922
$ 194,472
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Fixed Costs
Loan: 90K at 9% over 7 years
Rent
Utilities (Gas and Electric)
Salaries: Personnel
Additional employment costs (20%)
Advertising
Web page
Telephone
Telephone: Toll free line
Internet
Travel Funds (Housecalls, Lectures)
Petty Cash
Office Supplies
Water service
Cleaning service
Security Service
Licensing Fees (annual)
Professional Fees (annual)
Malpractice (annual)
Liability (annual)
Total Fixed Costs
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Variable Costs
Medical Supplies ($3/patient)
Lab Supplies (50% markup & $5 misc.)
Medicinary Supplies (100% markup)
Reinvestment (5%)
Credit Cards (1% of sales)
Total Variable Costs
$
195
$ 1,164
$ 2,894
$
$
182
$ 4,434
$
241
$ 1,439
$ 3,400
$
714
$
209
$ 6,003
$
249
$ 1,488
$ 3,490
$
721
$
214
$ 6,162
$
257
$ 1,537
$ 3,580
$
729
$
218
$ 6,321
$
265
$ 1,585
$ 3,670
$
736
$
223
$ 6,480
$
274
$ 1,634
$ 3,759
$
744
$
227
$ 6,637
$
282
$ 1,682
$ 3,848
$
751
$
231
$ 6,794
$
290
$ 1,730
$ 3,936
$
759
$
236
$ 6,951
$
298
$ 1,778
$ 4,024
$
766
$
240
$ 7,106
$
306
$ 1,825
$ 4,112
$
774
$
244
$ 7,261
$ 23,670
$ 17,939
$ 18,098
$ 18,257
$ 18,416
$ 18,573
$ 18,730
$ 18,887
$ 19,043
$ 19,198
1,448
2,713
600
2,000
400
500
450
250
200
100
300
100
75
50
400
50
5,000
4,000
600
19,236
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
10
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
Nov-07
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
Dec-07
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Total
1,448
2,713
600
4,250
850
500
50
250
200
100
300
100
75
50
400
50
11,936
$ 17,376
$ 32,558
$ 7,200
$ 48,750
$ 9,750
$ 6,000
$ 1,000
$ 3,000
$ 2,400
$ 1,200
$ 3,600
$ 1,200
$
900
$
600
$ 4,800
$
600
$
$ 5,000
$ 4,000
$
600
$ 150,534
$
314
$ 1,873
$ 4,200
$
781
$
249
$ 7,416
$
322
$ 1,920
$ 4,287
$
788
$
253
$ 7,570
$ 3,291
$ 19,654
$ 45,201
$ 8,263
$ 2,726
$ 79,135
$ 19,352
$ 19,506
$ 229,669
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Fixed Costs
Loan: 90K at 9% over 7 years
Rent
Utilities (Gas and Electric)
Salaries: Personnel
Additional employment costs (20%)
Advertising
Web page
Telephone
Telephone: Toll free line
Internet
Travel Funds (Housecalls, Lectures)
Petty Cash
Office Supplies
Water service
Cleaning service
Security Service
Licensing Fees (annual)
Professional Fees (annual)
Malpractice (annual)
Liability (annual)
Total Fixed Costs
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Variable Costs
Medical Supplies ($3/patient)
Lab Supplies (50% markup & $5 misc.)
Medicinary Supplies (100% markup)
Reinvestment (5%)
Credit Cards (1% of sales)
Total Variable Costs
$
389
$ 2,325
$ 5,283
$
328
$
320
$ 8,646
$
439
$ 2,623
$ 5,831
$
875
$
350
$ 10,118
$
451
$ 2,695
$ 5,963
$
886
$
356
$ 10,351
$
463
$ 2,766
$ 6,095
$
897
$
363
$ 10,583
$
475
$ 2,837
$ 6,226
$
908
$
369
$ 10,815
$
487
$ 2,908
$ 6,356
$
919
$
376
$ 11,045
$
499
$ 2,978
$ 6,486
$
930
$
382
$ 11,274
$
510
$ 3,048
$ 6,615
$
941
$
389
$ 11,503
$
522
$ 3,118
$ 6,743
$
951
$
395
$ 11,730
$
534
$ 3,188
$ 6,872
$
962
$
401
$ 11,957
$ 31,318
$ 22,790
$ 23,023
$ 23,255
$ 23,487
$ 23,717
$ 23,946
$ 24,175
$ 24,402
$ 24,628
1,448
2,849
600
4,750
950
500
450
250
200
100
300
100
75
50
400
50
5,000
4,000
600
22,672
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
11
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
Nov-08
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
Dec-08
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Total
1,448
2,849
600
4,750
950
500
50
250
200
100
300
100
75
50
400
50
12,672
$ 17,376
$ 34,186
$ 7,200
$ 57,000
$ 11,400
$ 6,000
$ 1,000
$ 3,000
$ 2,400
$ 1,200
$ 3,600
$ 1,200
$
900
$
600
$ 4,800
$
600
$
$ 5,000
$ 4,000
$
600
$ 162,062
$
545
$ 3,257
$ 6,999
$
973
$
408
$ 12,182
$
557
$ 3,326
$ 7,126
$
984
$
414
$ 12,407
$ 5,872
$ 35,070
$ 76,595
$ 10,552
$ 4,522
$ 132,611
$ 24,854
$ 25,078
$ 294,674
Cost Summary
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
12
Dec-08
Nov-08
Oct-08
Sep-08
Aug-08
Jul-08
Jun-08
May-08
Apr-08
Mar-08
Feb-08
Jan-08
Dec-07
Nov-07
Oct-07
Sep-07
Aug-07
Jul-07
Jun-07
May-07
Apr-07
Mar-07
Feb-07
Jan-07
Dec-06
Nov-06
Oct-06
Sep-06
Aug-06
Jul-06
Jun-06
May-06
Apr-06
Mar-06
Feb-06
Jan-06
$-
$10,000
$8,000
$6,000
$4,000
$2,000
Jul-06
13
Medicinary Sales
Lab Sales
$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
14
Medicinary Sales
Lab Sales
Dec-08
Nov-08
Oct-08
Sep-08
Aug-08
Jul-08
Jun-08
May-08
Apr-08
Mar-08
Feb-08
Jan-08
Dec-07
Nov-07
Oct-07
Sep-07
Aug-07
Jul-07
Jun-07
May-07
Apr-07
Mar-07
Feb-07
Jan-07
Dec-06
Nov-06
Oct-06
Sep-06
Aug-06
Jul-06
Jun-06
May-06
Apr-06
Mar-06
Feb-06
Jan-06
$-
Feb-06
Mar-06
Apr-06
May-06
Jun-06
Jul-06
Aug-06
Sep-06
Oct-06
Nov-06
Dec-06
3,160
1,008
440
2,896
832
800
9,135
$ 3,950
$ 1,008
$
519
$ 3,232
$
959
$
800
$ 10,467
$ 3,950
$ 1,260
$
598
$ 3,488
$ 1,056
$
800
$ 11,152
$ 3,950
$ 1,260
$
696
$ 3,578
$ 1,090
$
800
$ 11,374
$ 9,107
$ 2,235
$ 11,342
$ 9,107
$ 2,523
$ 11,630
$ 9,107
$ 2,739
$ 11,846
$ 9,107
$ 2,815
$ 11,922
Loan
Owner Investment
Starting Cash
$ 90,000
$ 20,000
$ 110,000
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$ 71,086
$
564
$ 71,650
$ 9,107
$ 1,359
$ 10,466
$ 41,658
$ 41,658
$
$ 41,658
$ 41,658
$
- $
- $
- $
- $
- $
- $
- $
- $
- $
- $
$ (4,490) $ (4,079) $ (3,989) $ (3,899) $ (2,883) $ (2,444) $ (2,325) $ (2,207) $ (1,162) $
(694) $
(548)
$ 37,168 $ 33,089 $ 29,100 $ 25,200 $ 22,317 $ 19,873 $ 17,548 $ 15,341 $ 14,179 $ 13,485 $ 12,937
1,580
728
200
800
3,308
2,370
504
1,862
440
800
5,976
$
$
$
$
$
$
$
2,370
756
40
2,083
524
800
6,574
$ 9,107
$ 1,546
$ 10,653
$
$
$
$
$
$
$
2,370
756
101
2,138
545
800
6,710
$ 9,107
$ 1,592
$ 10,699
15
$
$
$
$
$
$
$
2,370
756
161
2,193
566
800
6,846
$ 9,107
$ 1,638
$ 10,745
$
$
$
$
$
$
$
3,160
756
221
2,512
686
800
8,135
$ 9,107
$ 1,911
$ 11,018
$
$
$
$
$
$
$
3,160
1,008
281
2,751
777
800
8,777
$ 9,107
$ 2,113
$ 11,220
$
$
$
$
$
$
$
3,160
1,008
361
2,823
804
800
8,956
$ 9,107
$ 2,174
$ 11,281
$
$
$
$
$
$
$
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
$ 7,900
$ 1,260
$
794
$ 5,787
$ 1,624
$
800
$ 18,165
$ 7,900
$ 2,520
$
892
$ 6,800
$ 2,008
$
800
$ 20,920
$ 7,900
$ 2,520
$ 1,091
$ 6,981
$ 2,076
$
800
$ 21,367
$ 7,900
$ 2,520
$ 1,288
$ 7,161
$ 2,144
$
800
$ 21,813
$ 7,900
$ 2,520
$ 1,485
$ 7,340
$ 2,212
$
800
$ 22,257
$ 7,900
$ 2,520
$ 1,681
$ 7,518
$ 2,280
$
800
$ 22,699
$ 7,900
$ 2,520
$ 1,876
$ 7,696
$ 2,347
$
800
$ 23,139
$ 7,900
$ 2,520
$ 2,070
$ 7,873
$ 2,414
$
800
$ 23,577
$ 7,900
$ 2,520
$ 2,264
$ 8,049
$ 2,481
$
800
$ 24,014
$ 7,900
$ 2,520
$ 2,457
$ 8,224
$ 2,547
$
800
$ 24,448
$ 7,900
$ 2,520
$ 2,649
$ 8,399
$ 2,613
$
800
$ 24,881
$ 7,900
$ 2,520
$ 2,840
$ 8,573
$ 2,679
$
800
$ 25,312
$ 19,236
$ 4,434
$ 23,670
$ 11,936
$ 6,003
$ 17,939
$ 11,936
$ 6,162
$ 18,098
$ 11,936
$ 6,321
$ 18,257
$ 11,936
$ 6,480
$ 18,416
$ 11,936
$ 6,637
$ 18,573
$ 11,936
$ 6,794
$ 18,730
$ 11,936
$ 6,951
$ 18,887
$ 11,936
$ 7,106
$ 19,043
$ 11,936
$ 7,261
$ 19,198
$ 11,936
$ 7,416
$ 19,352
$ 11,936
$ 7,570
$ 19,506
$ (5,505) $ 2,981
$ 7,433 $ 10,414
$ 3,269
$ 13,683
$ 3,556
$ 17,238
$ 3,841
$ 21,079
$ 4,125
$ 25,205
$ 4,408
$ 29,613
$ 4,690
$ 34,303
$ 4,971
$ 39,275
$ 5,251
$ 44,525
$ 5,529
$ 50,054
$ 5,806
$ 55,861
$ 2,000
$ 1,269
$ 9,683
$ 2,000
$ 1,556
$ 11,238
$ 2,000
$ 1,841
$ 13,079
$ 2,000
$ 2,125
$ 15,205
$ 2,000
$ 2,408
$ 17,613
$ 2,000
$ 2,690
$ 20,303
$ 2,000
$ 2,971
$ 23,275
$ 2,000
$ 3,251
$ 26,525
$ 2,000
$ 3,529
$ 30,054
$ 2,000
$ 3,806
$ 33,861
16
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
$ 11,850
$ 2,520
$ 3,030
$ 10,566
$ 3,245
$
800
$ 32,011
$ 11,850
$ 3,780
$ 3,220
$ 11,663
$ 3,660
$
800
$ 34,973
$ 11,850
$ 3,780
$ 3,509
$ 11,927
$ 3,760
$
800
$ 35,626
$ 11,850
$ 3,780
$ 3,798
$ 12,189
$ 3,860
$
800
$ 36,277
$ 11,850
$ 3,780
$ 4,085
$ 12,451
$ 3,959
$
800
$ 36,925
$ 11,850
$ 3,780
$ 4,372
$ 12,712
$ 4,057
$
800
$ 37,571
$ 11,850
$ 3,780
$ 4,657
$ 12,971
$ 4,156
$
800
$ 38,213
$ 11,850
$ 3,780
$ 4,940
$ 13,230
$ 4,254
$
800
$ 38,854
$ 11,850
$ 3,780
$ 5,223
$ 13,487
$ 4,351
$
800
$ 39,491
$ 11,850
$ 3,780
$ 5,505
$ 13,743
$ 4,448
$
800
$ 40,126
$ 11,850
$ 3,780
$ 5,785
$ 13,998
$ 4,545
$
800
$ 40,758
$ 11,850
$ 3,780
$ 6,064
$ 14,252
$ 4,641
$
800
$ 41,387
$ 22,672
$ 8,646
$ 31,318
$ 12,672
$ 10,118
$ 22,790
$ 12,672
$ 10,351
$ 23,023
$ 12,672
$ 10,583
$ 23,255
$ 12,672
$ 10,815
$ 23,487
$ 12,672
$ 11,045
$ 23,717
$ 12,672
$ 11,274
$ 23,946
$ 12,672
$ 11,503
$ 24,175
$ 12,672
$ 11,730
$ 24,402
$ 12,672
$ 11,957
$ 24,628
$ 12,672
$ 12,182
$ 24,854
$ 12,672
$ 12,407
$ 25,078
$
693
$ 56,554
$ 12,183
$ 68,736
$ 12,603
$ 81,339
$ 13,022
$ 94,361
$ 13,439
$ 107,800
$ 13,854
$ 121,654
$ 14,267
$ 135,921
$ 14,679
$ 150,600
$ 15,089
$ 165,689
$ 15,497
$ 181,186
$ 15,904
$ 197,090
$ 16,309
$ 213,399
$ 12,000
$
603
$ 33,339
$ 12,000
$ 1,022
$ 34,361
$ 12,000
$ 1,439
$ 35,800
$ 12,000
$ 1,854
$ 37,654
$ 12,000
$ 2,267
$ 39,921
$ 12,000
$ 2,679
$ 42,600
$ 12,000
$ 3,089
$ 45,689
$ 12,000
$ 3,497
$ 49,186
$ 12,000
$ 3,904
$ 53,090
$ 12,000
$ 4,309
$ 57,399
17
Cash Position
$100,000
$80,000
$60,000
$40,000
$20,000
$Jan06
Feb06
Mar06
Oct06
Nov- Dec06
06
Jan07
$(20,000)
Monthly Cash Position
Business Naturally , Inc.
All rights reserved 2006-2008
www.biznaturally.com
18
Feb07
Mar07
Apr07
$145,000
$135,000
$125,000
$115,000
$105,000
$95,000
$85,000
$75,000
$65,000
$55,000
$45,000
$35,000
$25,000
$15,000
$5,000
$(5,000)
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
$(15,000)
Monthly Cash Position
19
Assumptions
New Patients
New patients (month 1)
Additional new patients per month (2-5)
Additional new patients per month (6-9)
Additional new patients per month (10-12)
New patients per month (year 2)
New patients per month (year 3)
% new patients homopathic
New patient visit (non-homeopathic)
Homeopathic Visit
Return Patients
% New patients returning for f/u
$ F/U patient visit
Continuing Care
% New patient retention
% Patient base returning (each month)
% "Established patient visit" (long)
% "Established patient visit" (short)
% Homeopathic follow-up (long)
% Homeopathic follow-up (short)
$ "Established patient visit" (long)
$ "Established patient visit" (short)
$ Homeopathic follow-up (long)
$ Homeopathic follow-up (short)
Annual attrition
Medicinary
% of patients visiting medicinary
$ average medicinary sale
New walk-ins (month 1)
Walk-ins per month (2-12)
Walk-ins per month (year 2)
Walk-ins per month (year 3)
$ average walk-in sale
Lab
% of patients visiting lab
$ average lab sale
Group
$
$
8
12
16
20
40
60
25%
180
250
70%
90
$
$
$
$
70%
10%
25%
25%
25%
25%
90
55
90
55
5%
66%
100
2
7
15
20
100
25%
100
20