Starbucks Final Pre
Starbucks Final Pre
Ashley Anderson
Arnold Carino
Joanna Louie
Quynh Nguyen
Pia Rodil
Michelle Tapia
Nathan Trujillo
Agenda
Company Background
o
Company History
o
Key Facts
o
Company Leadership
o
Products and Services
o
Mission Statement
o
Mission Statement Evaluation
o
Proposed Mission Statement
Howard Schultz
Servicescape
8
Wi-fi
16
Subscriptions
16
e-Gifts
16
My Starbucks reward
16
(Starbucks, 2014)
Mission Statement
Our mission: to inspire and nurture the human
spirit -- one person, one cup and one
neighborhood at a time.
15
Joanna Louie
IE Matrix
SWOT Matrix
Organizational Structure
Organizational Culture
Balanced Scorecard
Target Market
Open Mind