Professional Documents
Culture Documents
Project Report On Micromax Mobiles
Project Report On Micromax Mobiles
1. Introduction
1.1. Industry Profile
1.2. Company Profile
1.3. Product Profile
2. Methodology
2.1. Objectives
2.2. esign
2.3. !ample esign
2.". Methods of ata Collection
2.#. ata $nalysis
3. $nalysis and %inding
". Conclusions and &ecommendations
$ppendices
'ibliography
Page 1 of 25
INTRODUCTION
OBJECTIVE:
(o study microma) mobiles in Indian mar*et and to identify their mar*eting strategies.
INDUSTRY PROFILE:
(he gro+th has more or less flat ,o+ing to lo+ sales figure in -1. / in total0 111.#"
million units of sales +ere registered.
2ocal manufacturers have grabbed 13.14 mar*et share ,from 1.54 in 2113..
Only # local manufacturers in 2113 and the number stands at 23 no+.
6o*ia mar*et share in India fell from #7.24 share in 2113 8 to #".14 in 2115.
!amsung 9lectronics Co. 2td:s share rose marginally to 5.;4 from 5.#4.
2<:s share dropped from ;.24 to 7."4.
Of the local manufacturers0 Micromax leads the race and holds a mar*et share
stands of ".34.
Page 2 of 25
COMPANY PROFILE:
Microma) Informatics 2td is a 6e+ elhi0 India based (elecom manufacturer and
distribution partner to 6o*ia0 !amsung0 2< etc for their I( = (elecom products in India.
>ith an annual turnover of I6& #111 million0 Microma) has offices in all major India
cities and global offices in ubai and ?!$. Microma) has been ma*ing supplies to the
Indian <!M operators for their different telecom re@uirements and is no+ e)panding their
product range to the global mar*ets. Microma)As products comes +ith a @uality seal
meaning product satisfaction0 high reliability resulting in repeated business. Microma) has
their o+n 2" hour operational customer service centre just in case you need that small bit
of information albeit at the +rong hour.
MARETIN!:
Microma)0 started operations in 1551 as an embedded soft+are design firm0 but +as
incorporated as a company in 15530 +hen it branched out as a distributor of computer
peripherals such as printers0 monitors0 scanners from manufacturers such as 2<0 !ony Inc.0
ell Corp.B>e hope to be present in at least one country each in 2atin $merica0 Middle
9ast and $frica before the end of the financial year0C Dain said.
!"o#ra$%ica& S"#m"'(a(io': (he firm has identified 'raEil0 6igeria and ubai as target
mar*ets. Microma) specialiEed in entryFlevel and midFsegment handsets priced bet+een
&s10311 and &s20"11 +hen it started selling the devices in 21130 confining itself to small
to+ns and rural areas in the first 12F13 months. One of the major aspects that contribute
to+ards the substantial monthly gro+th of Micromax is its 314 sales in the rural areas.
Microma) is planning to e)pand its range in *eeping +ith ne+ mar*et demands. It is
readying several highFend handsets0 including phones that +ill run on <oogle:s $ndroid
and Microsoft:s >indo+s Mobile operating systems Gmar*et stretchH. (he handsets are
e)pected to be available in B$pril or MayC0 Dain said Iaving gained traction0 Microma) is
also +or*ing on a strategy to create a+areness in the metros0 +hich includes tying up +ith
M(J for coFbranded phones.
Di)(ri*+(io' c%a''"&): BOnce you have established a good distributor net+or* and sales
are robust0 the ne)t logical step is branding e)ercises to ensure consistent brand reFcall
among your target consumer base0C said &omal !hetty0 e)ecutive director and head telecom
Page , of 25
practice at audit and consulting firm KPM< India. 9ncouraged by its success0 the firm
e)panded to larger cities and no+ has a distribution net+or* of 55-... r"(ai&"r)0 +hich it
plans to scale up to ;10111 by the end of March as part of its strategy to raise sales to 1.#
million handsets a month.
Bra'/i'#: Microma) has also tied up +ith a 'olly+ood celebrity B+ho +ill be announced
shortlyC as brand ambassador0 Dain said. 'olly+ood star $amir Khan endorses !amsung
phones.
(he Microma) phones are designed by the inFhouse research and development team0 as is
the embedded soft+are. (he onFboard chips come from Media(e* Inc.0 -ualcomm Inc. and
Infineon (echnologies $<Lthe last t+o also count 6o*ia as a client. Manufacturing is
outsourced to about 11 factories in (ai+an0 !outh Korea and China.
Microma) has invested &s111 crore to set up a plant in 'addi in Iimachal Pradesh as it
feels outsourcing manufacturing completely leaves the door open for supplyFside
uncertainties. Production +ill be scaled up from an initial #10111 per month.
Micromax is one of the leading Indian (elecom Companies +ith 23 domestic offices
across the country and international offices in Iong Kong0 ?!$0 ubai and no+ in 6epal.
>ith a futuristic vision and an e)haustive &M at its helm0 Micromax has successfully
generated innovative technologies that have revolutionised the telecom consumer space.
Micromax is on a mission to successfully overcome the technological barriers and
constantly engender Blife enhancing solutionsC.
(he company:s vision is to develop pathFbrea*ing technologies and efficient processes that
incubate ne+er mar*ets0 enliven customer aspirations and continue to ma*e Micromax a
trusted mar*et leader amongst people. (he Micromax ideology stems from its rooted
belief in NInnovation: and delivering nothing short of the best.
Pro/+c( &i'": Micromax has a lot of BfirstsC to its credit on their versatile product
portfolio. It +as the first to introduceO Handsets with 30 days battery backup, Handsets
with Dual SIM Dual Standby, Handsets Switching !etworks "#SM $ %DM&' using
gra(ity sensors, &spirational )werty *eypad Handsets, +perator ,randed 3# Handsets,
+MH %DM& Handsets, etc
Page 0 of 25
COMPANY PROFILE
Micromax E&"c(ro'ic) I'/ia So1(2ar" O$"ra(io') 3SISO4:
Microma) 9lectronics India !oft+are Operations G!I!OH +as set up in %ebruary 1557 in
'angalore as a liaison office. !ince its inception !I!O has gro+n to over #11 !oft+are
9ngineers +or*ing on & M projects in the latest technology areas.
!I!O as an organiEation is involved in the business of developing soft+are for Microma)
9lectronics Corporation technology solutions in a variety of different areas. !I!O is part
of the Microma) 9lectronics & M organiEation.
$s a CMM 2evel # $ssessed and an I!O 5111 Certified company0 @uality underlines every
aspect of our organiEation. (his commitment to @uality combined +ith innovative
technology designed for Indian conditions and an infrastructure second to none0 has
contributed to Microma)As success in the global mar*et since 1557.
OUR CONTRIBUTION
In the short period of a little over half a decade that the organiEation has been operational0
!I!O has contributed in a big +ay to+ards a number of *ey projects. Cutting edge
technologies li*e 3< >ireless0 'roadband0 Intelligent $ppliances for Iome 6et+or*ing0
Multimedia0 6et+or*ing etc... have been some of the focus areas for the company. uring
this period of about ; years0 the organiEation has gro+n in strength in terms of numbers as
+ell as in terms of the e)pertise that it possesses in certain *ey technology domains. (oday0
!I!OAs engineers are involved in many of Microma)As highly strategic and important
projects. (he company boasts of a highly talented and motivated +or* force +ho have been
constantly enriching their *no+ledge and s*ills.
!I!OAs +ell defined goal of A'eing a partner today and a 2eader tomorro+A is being
aggressively pursued by the management. (herefore0 in certain areas li*e 3< >ireless.
Page 5 of 25
E&"c(ro'ic) i'/+)(r5
AFFILIATED COMPANIES
MIC&OM$P !I
MIC&OM$P 9lectroFMechanics
MIC&OM$P Corning
MIC&OM$P Corning Precision <lass
MIC&OM$P !!
MIC&OM$P 6et+or*s
MIC&OM$P electronics subsidiaries include MIC&OM$P 9lectronics0 MIC&OM$P
9lectroFMechanics0 MIC&OM$P !I0 MIC&OM$P Corning0 MIC&OM$P !!0
MIC&OM$P 6et+or*s and MIC&OM$P Corning Precision <lass. (hese affiliates
produce0 mar*et0 and sell a +ide variety of electronic parts and components such as ne)t
generation memory chips0 computer and telecommunications e@uipment0 color (J picture
tubes0 and glass bulbs. (hey also develop computer systems and produce general
electronics and precision machines.
$ll these companies share the same goal of becoming +orldFclass0 highFtech companies at
the beginning of the 21st century and are concentrating their investments into promising
future fields to achieve that target. espite being independent0 systematic cooperation ta*es
place bet+een the companies that enables the development of stateFofFtheFart electronic
products.
R"(ai'i'# c+)(om"r)
Microma) considers A$fter !ales !erviceA as a *ey differentiator for Microma) products. In
order to deliver prompt and easily accessible service0 Microma) India has set up a
+idespread net+or* of company o+ned as +ell as $uthoriEed !ervice Centers to service
its customers. (he Microma) !ervice PlaEas0 as the Company o+ned !ervice Centres are
called0 are a first in the industry.
Page 6 of 25
(he Microma) !ervice PlaEas serve as a oneFstop shop for Microma):s +al* in customers.
Customers also get a chance to see the Microma) range of products and interact +ith
Microma) product specialists to *no+ more about the company:s products and services.
Microma) is also increasing0 the number NMicroma) Prestige !ervice PlaEas: in smaller
cities li*e 2udhiana M Coimbatore to reach out to its customers.
(o satisfy the needs of its Iome $ppliance customers0 Microma) has set up stateFofFtheFart
Iome $ppliance !ervice Centres in 15 cities that are e@uipped +ith latest testing and
measuring e@uipments for servicing only Iome $ppliance products.
!peed0 !mile0 !ure: is the motto for Microma) !ervice0 as the Company see*s to satisfy
more and more of its customers +ith prompt and accurate service. (he company adheres to
a turnaround time of 2" hours +ithin the city +here the Microma) !ervice Centre is
located. $ !ervice Ielpline number 31313232 gives access to Microma) !ervice
throughout the country. Microma) India organiEes a %ree !ervice Camp on an $ll India
basis0 every year0 for proactively reaching out to customers and servicing their Microma)
products.
MICROMA7 #ro+$ (im"&i'" a'/ %i)(or5
Pioneering the digital age (2000 ~ Present)
>ith the start of the second millennium0 MIC&OM$P begins its second century.
Iumanity must no+ successfully manage the opportunities and challenges resulting from
the ne+ and @uic*ly changing digital paradigm +ith e@ually revolutionary changes in the
rules it uses to do business. Currently0 MIC&OM$P <roup is undergoing changes in its
business structure0 management perspective and systems0 and corporate culture to meet a
global standard.
>e regard the digital age as having both incalculable potential and ris*s. ItAs a time of
intense competitionFfortunes can be made or lost in the blin* of an eye. Io+ever0 at
MIC&OM$P0 +e see challenges as opportunities. >hich is one reason +e believe that +e
are perfectly positioned to be one of the +orldAs recogniEed leaders in digital technology.
Page 8 of 25
Our commitment to being Q>orldAs 'estQ has succeeded in securing the number one global
mar*et share for thirteen of our products. Our target is nothing less than to have thirty
number one Q+orld productsQ by 211#0 adding digital (Js0 IM( 21110 and printers to our
current +orld mar*et leadersFsemiconductors0 (%(F2Cs0 monitors and CM$ mobile
phones. $t the same time0 +e are ma*ing historic advances in research and development of
our overall semiconductor line0 including flash memory and nonFmemory0 custom
semiconductors0 and &$M and !&$M. %or e)ample0 MIC&OM$P 9lectronics0 +hich
has been among the +orldAs top 11 in ?! patents for four consecutive years0 has 130111
researchers representing a ?!R 1.; billion investment in &esearch and evelopment.
In the financial mar*et0 MIC&OM$P is also committed to being the >orldAs 'est.
MIC&OM$P Card has been selected as the Q'est Card Company in the 6e+ MillenniumQ
by Master Card0 the result of securing more than 1 million members +ithin one year
through the release of Q$ha 2oan Pass0Q the first loanFonly card in Korea. 9uromoney has
also selected MIC&OM$P !ecurities as the Q'est !ecurity CompanyQ for the 3rd
consecutive year. $nd MIC&OM$P 2ife Insurance has ran*ed as 11th largest company by
%ortuneAs Q<lobal #11Q in the 2ife=Iealth insurance category
>e are also actively promoting our brand value0 a *ey engine of business gro+th.
MIC&OM$PAs brand value increased to ?!R3.31 billion in 2112 from ?!R7.3; billion in
2111 and +as recogniEed by Interbrand Corporation as the fastest gro+ing global brand.
Io+ did +e ma*e such astounding progress in such a short timeS
One ans+er is that +e are perpetually engaged in achieving global competitiveness through
continually improving our financial structure and profitability and loo*ing at the structure
of our organiEation. &educing production costs and +or*ing hard to maintain our brand
image have also contributed mightily to our surge. $ccordingly0 MIC&OM$P 9lectronics
has secured a nationAs credit rating from !MP and MoodyAs +hile MIC&OM$P %ire also
has been recogniEed by !MP for its stability and gro+th potential and has received its
second consecutive $ rating.
$nother clue to the @uic* pace of our development goes to the heart of our management
philosophy Q>e +ill devote our human resources and technology to create superior
products and services0 thereby contributing to a better global society.Q Our active
participation in various sports events around has helped promote community spirit as +ell
as returning corporate profits to society.
Page 9 of 25
PRODUCT PROFILE
O:"r:i"2
(o+ards realiEing the vision of Microma) 9lectronics to become one of the leading
handset manufacturers in the +orld0 Microma) India !oft+are Operations G!I!OH is an
important cog in the +heel.
(elecom (eam at !I!O is involved in designing and building soft+are for the mobile
terminals encompassing the current and future technologies0 and the applications therein0
for Microma)s latest mobile handset e@uipments.
Ex$"r(i)" i' (%" ;a'/)"( T"c%'o&o#5
9ngineers at !I!O are involved in building mobile handset soft+are for a variety of
standards0 established and emerging0 such as <!M=<P&! dual mode handsets0 CM$
2111 1) Gand variations thereof such as 9JFO0 9JFJ etc.H0>CM$ protocol stac*s0
dual mode handset soft+are GCM$2111 1) and >CM$H and all important
interoperability issues.
(he much touted applications such as multimedia environments and functionalities in the
third generation +ireless standards G3<H are a *ey focus area at !I!O. CustomiEation of
CM$ phones to cater for an Indian scenario is one of the high priority things at !I!O.
>or* is going on to+ards developing user interfaces for soft+are applications in local
languages. (o deliver +orld class @uality soft+are0 the testing team rigorously tests and
evaluates the product0 before delivering it to the customer.
!I!O believes that QInnovation is not only useful0 it is the only +ay to move up the
technology value chain in the rapidly changing +ireless business environmentQ. 9ngineers
are encouraged and motivated to thin* and patent ne+0 innovative and useful ideas relevant
to the business environment the +or* so far has resulted in numerous patent filings.
T"c%'ica& i'1o !SM
Co'c"$( o1 !PRS
Page < of 25
<eneral pac*et radio services G<P&!H is a standardiEed
pac*etFs+itched data service for <!M net+or*.
>ith the pac*etFs+itched technology0 <P&! increases data
transmission speed from 5.7*bps to a ma)imum of
11"*bps for uses in the mobile Internet.
It +ill allo+ <!M operators to ta*e a share of the rapid
gro+th of Internet usage and position the cellular service as a mobile access to the
information society
For "'/=+)"r !PRS Pr")"'():
$l+ays in connection +ith P or P.2# net+or*s
Increased performance for up to 11" Kbps
%ast setFup=access time
!PRS Ra/io R")o+rc")
!everal endFusers +ill share <P&! radio resources0 resulting in much better channel
utiliEation than +ith circuitFs+itched data communication. (he user may remain connected
as long as desired but is only charged for the volume of data received and=or transmitted.
<P&! uses radio channels to pac*etFs+itched or circuitFs+itched traffic.
Page 1. of 25
OBJECTIVES
MAIN OBJECTIVE
o $nalysis of current mar*et scenario of mobile mar*et +ith special reference to
MIC&OM$P I6.MO'I29!.
SUB OBJECTIVES
o (o study the satisfaction level of cellular users in &atlam.
o (o study the buying behaviour of the customers.
o (o understand the price sensitivity of the mar*it in respect to the telecom
services.
o (o identify customers opinion about Microma) Iandsets.
o (o identify the *ey buying factors +hich are used in hiring the telecom services.
o (o understand the various sales promotional schemes being offered by various
mobile handsets providers.
THE DESIGN
!teps follo+ed for this research +asO
1. Pro*&"m Form+&a(io': (his refers to transferring of the management problem
into a research problem. (he management +as Bto gauge the behavior of consumer
in respect of mobile mar*et.C
2. D")i#': It is the specification of the methods and procedures for ac@uiring he
information needed. It is overall operational pattern or frame+or* of the project that
stimulates +hat information is to be collected0 from +hich source and by +hat
procedure. (he three types of design used are e)ploratory0 descriptive.
Page 11 of 25
METHODS OF DATA COLLECTION
(he tas* of the data collection begins after research problem has been defined and research
design=plan chal*ed out. >hile deciding about the method of the data collection to be used
for study0 the researcher should *eep in mind t+o types of data primary and secondary.
1> So+rc") o1 Da(a:
aH Primar5 Da(a: >e collect primary data during the course of e)periments in an
e)perimental research but in case do research of the descriptive type and perform
surveys0 then +e can obtain primary data either through observation or through
direct communication +ith the respondents in one form or another or through
personal intervie+. !ince the research is of descriptive type in +itch data is
collected through direct communication +ith respondents. !ample survey is carried
out during this project. (he survey +as performed through a structured
@uestionnaire.
bH S"co'/ar5 Da(a: secondary data means data that are already available i.e. they
refer to the data +hich have already been collected by someone else. (he sources of
secondary data in this project +ere the +ebsites of various mobile providers0
catalogues of various mobiles0 ne+spapers0 magaEines etc.
2> M"(%o/ a/o$("/ i' r")"arc%:
(he survey method +as used for this research project. $ general survey +as conducted
together the re@uired data.
,> R")"arc% (oo& +)"/:
-uestionnaire +as used to collect the data from the users of various mobile handsets.
a4 M"(%o/ o1 $o$+&a(io' S"&"c(io':
(he population for this survey +as selected +ith the help of cluster and stratified
random techni@ues. In cluster0 +e divided the &atlam then +e applied stratified.
Page 12 of 25
*4 M"(%o/ o1 I'("rac(io' 2i(% (%" $o$+&a(io':
Personal visit method is used for this research project. (he respondents +ere the
users of various mobiles. (hese respondents +ere approached and re@uested to give
their opinion on the mobile handsets providers by ans+ering in the @uestionnaire.
>e meet all retailers and +hole sellers of Microma) India mobiles
$nd try to find out their problems. >e also observe that the advertising materials
are +ell placed or not. $dvertising material means posters0 banners and hoardings.
In interaction +ith population +e +ere applying these mar*eting strategiesO
A/:"r(i)i'#
In this section +e advertise our products Gmainly ne+ launchingsH and say to
customer our services @ualities and brand features.
>e conduct road sho+s and distribute leaflets and banners.
Sa&")
>e sale our product in t+o +aysO Dir"c( Sa&"- ?%o&" Sa&":
DATA ANALYSIS
$nalysis of data is a process of inspecting0 cleaning0 transforming0 and modeling data +ith
the goal of highlighting useful information0 suggesting conclusions0 and supporting
decision ma*ing. ata analysis has multiple facets and approaches0 encompassing diverse
techni@ues under a variety of names0 in different business0 science0 and social science
domains.
Page 1, of 25
FINDIN!S AND ANALYSIS
Mostly people are attracted to+ards Microma) mobiles due to good reputation and
lo+ initial investment in color and flip handsets.
More than #14 users have s+itched over to 6o*ia and others due to unavailability
of Connectivity and memory e)pansion devices.
Iandset imensions G+ThTdH and e)cellent 'uild -uality are the perfect
consideration in Microma) Mobiles +hen buying a cell phone.
More than #14 users could not avail IndiaFspea*s facility due to lac* of *no+ledge
about its function thus it reveal that is a desirable attribute of Microma) Iandsets.
6ear about 314 color mobile users s+itch over to other mobiles due to their good
performance of standby time and tal* time.
9rgonomics is very helpful to understand the interface in these mobiles and it also
ma*es customers.
More than ;14 users are attracted to the support for cellular and multimedia
standards.
One feature that most of the users probably prefer more than anything else is light
+eight of these handsets.
Page 10 of 25
%I6I6<! U A!E !ROUP OF RESPONDENTS
A#" !ro+$ R")$o'/"'() R")$o'/"'() 3@4
1#F2#
27F3#
37F"#
above "#
33
2;
15
17
16%
27%
19%
38%
15 - 25
26 - 35
36- 45
above 45
ge gro!" o# res"ondents
%igure1.1
Page 15 of 25
%I6I6<! U OCCUPATION OF RESPONDENTS
Occ+$a(io' o1 R")$o'/"'() R")$o'/"'() 3@4
'usinessmen
!tudents
octors
9ngineers
<ovt. servant
Iouse+ives
9)ecutives
(raders
Others
31
21
13
3
3
2
;
#
2
8%
20% 18%
30%
$%%!"ation o# res"ondents
8%
2%
7%
5%
2%
%igure1.2
%I6I6<! U INCOME !ROUP
Page 16 of 25
I'com" !ro+$ 35"ar&54 R")$o'/"'() 3@4
2ess than #1111
#1111F1#1111
1#1111F311111
311111 M above
"3
2#
17
11
48%
25%
16%
11%
&ess than 50000
50000-150000
150000-300000
300000 ' above
(n%o)e *ro!"
%igure1.3
%I6I6<! U MOTIVE BE;IND USIN! MOBILE
Page 18 of 25
Mo(i:" R")$o'/"'() 3@4
Communication
!nob value
<ood facility
others
##
12
31
2
C o mmunic at io n
Sno b V alue
Go o d f acilit y as
c o mpare t o PNT
Ot hers
+otive behind !sing )obile
55%
12%
31%
2%
%igure1."
%I6I6<! U DURATION OF USIN! MOBILE
Page 19 of 25
D+ra(io' o1 +)i'# mo*i&" R")$o'/"'() 3@4
2ess then one year
1F2 year
2F3 Vear
3 M above
"2
22
21
1#
22%
42% 21%
15%
&ess than one
,ear
1-2 ,ear
2-3 ,ear
3 ' above
-!ration o# !sing )obile
%igure1.#
%I6I6<! U MOBILE O?NERS
Page 1< of 25
Mo*i&" O2'"r) R")$o'/"'() 3@4
'=>
Color 'ar
Color %older
'ar Camera
%older Camera
IighFend Camera Phone
31
21
1"
17
5
11
30%
20% 14%
16%
9%
11%
./0
1olor .ar
1olor 2older
.ar 1a)era
2older 1a)era
3igh-end
1a)era Phone
+obile $4ners
%igure1.7
CONCLUSIONS AND RECOMMENDATIONS
Page 2. of 25
Mobile has become an important part of people:s life and it is no more a lu)ury.
&atlam is highly competitive and price sensitive mar*et as majority of respondents
+ant ma)imum services provided by company in lo+ priced handsets.
(he majority of respondents +ho use mobile are @uite young.
(here is a good scope for ne+ entrants in this circle as the service provided by the
e)isting players are not up to the mar* and subscribers +ant to try out ne+ ones
provided they stand up to the customers e)pectations.
6umbers of color mobile users far out number '=> mobile users. $nd among the color
mobile users majority of them are camera mobile users.
$s the circle comprises of mainly high standard areas +ith fe+ big shopping malls0
subscribers +ant that the net+or* coverage should e)tend up to shopping malls n
addition to the small mar*ets and roads.
MM! and 'luetooth functions are fast becoming popular +ith the mobile users. In fact
these are becoming a criterion for choosing a mobile handset.
Majority of respondents perceives Microma) as the best color mobile provider. It
commands high respect and favorable image amongst the mobile users.
Page 21 of 25
BIBILIO!RAP;Y
R"1"r"'c" BooA=
14 o(%ari C>R> R")"arc% M"(%o/o&o#5
24 o(&ar P%i&i$ MarA"(i'# Ma'a#"m"'(
,4 o(&ar a'/ Arm)(ro'# Pri'ci$&") o1 MarA"(i'#
04 I'("&&i#"'( com$+(i'# C;IP- Vo&+m" 1- I))+" ,
2"*)i(" +)"/=
1> 222>i'>Micromaxmo*i&">com
2> 2a$>i'>Micromaxmo*i&">com
,> 222>Micromax>or#
0> 222>c%i$=i'/ia>com
Page 22 of 25
ANNE7URE
CONSUMER BUESTIONNAIRE
C"'("rCCCCCCCC S"ria& No>CCCCC
ear !ir=Madam0
>e are the summer trainies of Microma) India 2td. Carring out the survey of current
mar*et scenario of mobiles. (his study is part of our course curriculum and the
information provided by you +ill be confidential. Kindly spare some time and ans+er
the follo+ing @uestions.
1H >hich mobile do you haveS
a. 2.< f. !I9M96!
b. MIC&OM$P g. P$6$!O6IC
c. 6OKI$
d. !O6V 9&IC!O6
e. MO(O&O2$
2H !ince ho+ long have you been using mobileS
a. 2ess then one year c. 1F2 Vear
b. 2F3 Vear d. 3 Vear and above
3H >hat your motive behind using mobileS
a. Communication due to e)tensive mobility c. !nob value
b. <ood facility as compare to P6( phones d. Others Gspecify if anyH
Page 2, of 25
"H >hich handset do you o+nS
#H $re you the first time user of the mobile companyS or
Iave you availed services of some other mobile S
a. %irst time b. !+itch over c. 'oth
If s+itch over specify company name
,1. 2.< ,2. !O6V 9&IC!O6 ,3. 6OKI$ ,". MO(O&O2$
7H >hich attribute characteristic have you most preferredS
$ttribute
a. <ood reputation 2o+ investement
b. >arrentyM sup. Connectivity
c. >eight isplay
d. 9rgonomics Camera video
e. 'attery bac*up I&$= 'lootooth
f. !up. 2anguage 'rand e@uity
;H $ccording to you +hat are the negatives in your handsetS
Please mention if any
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COMPANY !SM CDMA
2.<
MIC&OM$P
6OKI$
!O6V 9&IC!O6
MO(O&$2$
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Kindly fill in the follo+ing personal details
6ameWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
$ddressWWWWWWWWWWWWWWWWWWWWWWWWWWWW
(el.no WWWWWWWWWWWWWWWWWWWWWWWWWWWWW
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