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  • India: Anheuser-Busch Inbev in India Key Facts & Figures

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    This document provides information on Anheuser-Busch InBev's operations and the beer market in India. It details that Anheuser-Busch InBev has two contract brewing agreements, approximately 30 employees, and entered the Indian market in 2007 through a joint venture. It also summarizes that India's beer market is growing, with per capita consumption expected to reach 1.5 liters by 2010, and that the market is currently fragmented among several large players including United Breweries, SABMiller, and Anheuser-Busch InBev.

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    This document provides information on Anheuser-Busch InBev's operations and the beer market in India. It details that Anheuser-Busch InBev has two contract brewing agreements, approximately 30 employees, and entered the Indian market in 2007 through a joint venture. It also summarizes that India's beer market is growing, with per capita consumption expected to reach 1.5 liters by 2010, and that the market is currently fragmented among several large players including United Breweries, SABMiller, and Anheuser-Busch InBev.

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    127 views2 pages

    India: Anheuser-Busch Inbev in India Key Facts & Figures

    Uploaded by

    Taylor Bryant
    This document provides information on Anheuser-Busch InBev's operations and the beer market in India. It details that Anheuser-Busch InBev has two contract brewing agreements, approximately 30 employees, and entered the Indian market in 2007 through a joint venture. It also summarizes that India's beer market is growing, with per capita consumption expected to reach 1.5 liters by 2010, and that the market is currently fragmented among several large players including United Breweries, SABMiller, and Anheuser-Busch InBev.

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    © All Rights Reserved
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    of 2

    Updated: March 2009

    India

    Population: 120.1 million (plato 2007)
    Per capita beer consumption: 1.1 liter (plato 2007)
    Major languages: Hindi, English for business and politics and 21
    other official languages



    Anheuser-Busch InBev in India key facts & figures

    Trading Name InBev India

    Beverage plants Two Co-Packing Agreements in Place at Regent Breweries
    and Dassappa and Sons. Both Plants are producing Tennents
    Super, Anheuser-Busch InBev Strong Beer offering.
    Dassappa is supplying the Bangalore Market and Regent the
    New Delhi area. In July 08 InBev India took management
    control of Kool Brewery.

    Number of Employees Approximately 30 employees


    Brief history of Anheuser-Busch InBev in India

    In May 2007, Anheuser-Busch InBev announced a long-term joint venture agreement with RKJ; a
    leading beverage group operating in India. Prior to the signing of the joint venture with RKJ,
    Anheuser-Busch InBev engaged in small scale export activities in India.

    In April 2008, Anheuser-Busch InBev confirmed that it entered ia long-term contract with
    Dasappa & Sons in the south-western Indian state of Karnataka where Dasappa will produce
    Anheuser-Busch InBev beers Tennents and Becks.
    Following the merger between InBev and Anheuser-Busch in November 2008, Crown breweries, a
    wholly subsidary of Anheuser-Busch also becomes part of the newly combined company; this
    includes a state of the art brewery in Hyderabad with a capacity of 500K H/L. Crown and InBev India
    will work closely in 2009 to develop the most effective route to leverage the newly combined
    portfolio.


    Brands

    Anheuser-Busch InBev entered the Indian beer market in 2007. Tennents Super will be the brand
    targetted at Indias largest and fastest growing sector of strong beer. InBev India is also seeding
    Stella Artois, Hoegaarden and Leffe in various segments of the market.







    Updated: March 2009
    Market facts & figures
    1


    Other market players

    United Breweries (UBL) has a 47% market share and a leading position in 9 states. Heineken
    controls 37.5% of UBL since the S&N deal was finalised at the end of April 2008. Their brands
    include Kingfisher, Kingfisher strong, , UB Export Lager, London Pilsner, Kalyani Black Label
    Premium.

    SABMiller (Shaw Wallace) has a 36% market share (including 3% from Fosters India, acquired in
    2006). They have a leading position in 3 states with brands including Castle, Hayward 5000,
    Fosters, Knock Out, Royal Challenge.

    Anheuser-Busch purchased 100% of the shares of their Joint Venture partner, Crown breweries,
    finalized early June 2008.

    Market analysis and growth outlook

    Trends in per capita beer consumption: 0.6 liters per capita in 2000; 0.8 liters per capita in 2005;
    forecast 1.5 liters per capita in 2010. Trends in population growth: 1013.2 in 2000; 1092.6 million
    in 2005; forecast 1162.6 million in 2010.

    Indias macro-economic and demographic prospects are favorable. However with a huge and still
    growing population, economic progress remains patchy and industrial development remains impeded
    by a poor infrastructure. Nevertheless economic growth rates are currrently above 7%.

    The Indian beer market is currently fragmented; the Central (21%) and Southern (46%) states
    accounting for 67%; the main states in North (incl Delhi) for 18%; North East (5%) and West (7%)
    accounting for 12%; Others (not allocated): 3% of beer consumption.

    The market for strong beers is predicted to grow faster than that of milder beers because it is
    perceived as offering a value for money alternative to spirits


    For further information contact
    Global External Communications
    [email protected]




    1
    Data sourced from Platologic and Euromonitor

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