Marketing Project Synopsis
Marketing Project Synopsis
Introduction
OBJECTIVES OF THE STUDY
The objectives of the study are as follows:
To study the market size, market share, trends, competition,
growth patterns and opportunities of Hyundai i20.
To study the marketing strategies of Hyundai for Hyundai i20.
To analyse the buying behaviour of the potential customers of
Hyundai i20.
Scope
The project will be carried out in Delhi.
Methodology
This project is mainly done as descriptive research to conduct an in-
depth study about the product and its marketing potential.
Primary research will be used to gather information about the
competitors, marketing strategies, distribution channel and buying
behaviour of the potential customers using survey and personal
interviews.
Secondary research will be used to study the background of the
company, market size, market share, trends, competition, growth
patterns and opportunities of Hyundai i20.
Sampling Method
Judgmental and convenient Sampling will be used to make sure that the stakeholders of
different sub groups e.g. Age, Occupation, Education are covered.
SAMPLE UNIT
3-4 Personal Interviews of dealers and distributors will be conducted
to get insights about the sales, demand, marketing strategies and
competition for Hyundai i20.
15-20 self-administered questionnaires will be used to analyse the
buying behaviour of the potential customers for Hyundai i20.