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  • Marketing Project Synopsis

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    Shruti Mittal
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    This project synopsis outlines an analysis of the Hyundai i20 car in Delhi, India. The objectives are to study the market size, share, trends, competition and opportunities for the i20, analyze Hyundai's marketing strategies for the i20, and examine the buying behavior of potential i20 customers. Both primary research like surveys and interviews, and secondary research will be used. The project will use judgmental and convenient sampling to interview dealers and distributors and survey 15-20 potential customers.

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    Project guide on automobile sector

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    This project synopsis outlines an analysis of the Hyundai i20 car in Delhi, India. The objectives are to study the market size, share, trends, competition and opportunities for the i20, analyze Hyundai's marketing strategies for the i20, and examine the buying behavior of potential i20 customers. Both primary research like surveys and interviews, and secondary research will be used. The project will use judgmental and convenient sampling to interview dealers and distributors and survey 15-20 potential customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    2K views2 pages

    Marketing Project Synopsis

    Uploaded by

    Shruti Mittal
    This project synopsis outlines an analysis of the Hyundai i20 car in Delhi, India. The objectives are to study the market size, share, trends, competition and opportunities for the i20, analyze Hyundai's marketing strategies for the i20, and examine the buying behavior of potential i20 customers. Both primary research like surveys and interviews, and secondary research will be used. The project will use judgmental and convenient sampling to interview dealers and distributors and survey 15-20 potential customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    PROJECT SYNOPSIS

    Introduction

    OBJECTIVES OF THE STUDY
    The objectives of the study are as follows:
    To study the market size, market share, trends, competition,
    growth patterns and opportunities of Hyundai i20.
    To study the marketing strategies of Hyundai for Hyundai i20.
    To analyse the buying behaviour of the potential customers of
    Hyundai i20.
    Scope
    The project will be carried out in Delhi.
    Methodology
    This project is mainly done as descriptive research to conduct an in-
    depth study about the product and its marketing potential.
    Primary research will be used to gather information about the
    competitors, marketing strategies, distribution channel and buying
    behaviour of the potential customers using survey and personal
    interviews.
    Secondary research will be used to study the background of the
    company, market size, market share, trends, competition, growth
    patterns and opportunities of Hyundai i20.
    Sampling Method
    Judgmental and convenient Sampling will be used to make sure that the stakeholders of
    different sub groups e.g. Age, Occupation, Education are covered.

    SAMPLE UNIT
    3-4 Personal Interviews of dealers and distributors will be conducted
    to get insights about the sales, demand, marketing strategies and
    competition for Hyundai i20.
    15-20 self-administered questionnaires will be used to analyse the
    buying behaviour of the potential customers for Hyundai i20.

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