Premier League Season 2007-2008
Premier League Season 2007-2008
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season
review
premier league
2007/08
Every possible care has been taken
to ensure that the information given
in this publication is accurate and
whilst the Premier League would
be grateful to learn of any errors,
we regret we cannot accept any
responsibility for loss thereby
caused. Photos courtesy of Action
Images, Getty Images, Ben Duffy at
SW Pix and Barclays Photographer
of the Season award. Cover image:
Action Images/Jason Cairnduff .
Designed and produced by
Addison Corporate Marketing
www.addison.co.uk
The Football Association
Premier League Limited 2008
Registered Ofce
30 Gloucester Place
London W1U 8PL
T +44 (0)20 7864 9000
F +44 (0)20 7864 9001
Sir D G Richards
Chairman
R C Scudamore
Chief Executive
J Purdon
Secretary
Bankers
Barclays Bank PLC
50 Pall Mall
London SW1A 1QB
Auditors
Deloitte & Touche LLP
Chartered Accountants
Hill House
1 Little New Street
London EC4A 3TR
This Review has been printed on Revive 50:50
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36,144
The average attendance;
a new Premier League record
and the highest in the top
ight for over 50 years
92.8%
How full Premier League
grounds were during the
season, the highest in Europe
31
The goals scored by
Golden Boot winner
Cristiano Ronaldo
4.77 billion
The cumulative global TV
audience for Barclays
Premier League matches
+58
Manchester Uniteds end
of season goal difference.
The greatest ever attained
in the Premier League.
7-4
Portsmouths home victory
over Reading, the highest
scoring game in Premier
League history
1
sT
Where England nished in
UEFAs Fair Play League
The 2007/08 season in numbers
01 welcome p02
Foreword from Sir Alex Ferguson p04
The Premier League Model p06
Chairmans Report p08
02 on The piTch p10
The Season p12
Getting On With The Game p16
Chris Foy: My Ofcial Line p17
You Are The Ref p18
03 aT The grounD p20
Our Fans, Their Premier League p22
Sponsors And Partners p26
The Premier Leagues Biggest Supporter p28
The Ball Is Round p30
conTenTs
Cover photo_A snapshot in history: with the
ball in the net, Ryan Giggs celebrates securing
his and Manchester Uniteds landmark tenth
Premier League title. The midelder, who
also equalled Sir Bobby Charltons all-time
appearance record for Manchester United that
afternoon, scored the Champions second goal
in a 2-0 victory over Wigan Athletic on the nal
day of the season.
1,002
The total goals scored during
the season
122 million
The amount invested
during the season by the
Premier League and its
clubs in community
initiatives
200
The number of Creating
Chances player appearances
04 ACROSS THE WORLD p32
The Bigger Picture p34
African Free To Air: Why & How p36
How Much Piracy Have We Had? Zero p37
In A Fantasy Premier League Of His Own p38
Premier League World: From The Inside p39
05 INVESTING IN THE FUTURE p40
Raising Stars, Raising The Game p42
Creating Chances, Changing Lives p50
International Overview p58
Protecting Our Model p61
06 THE NUMBERS p62
Financial Overview p64
02 | SEASON REVIEW 2007/08 01 WELCOME
01
SIR ALEX FERGUSON REFLECTS ON THE
2007/08 SEASON; CHIEF EXECUTIVE
RICHARD SCUDAMORE EXPLAINS THE
RATIONALE THAT UNDERPINS THE SUCCESS
OF THE PREMIER LEAGUE; AND CHAIRMAN,
SIR DAVID RICHARDS, REPORTS ON THE
LEAGUES ACTIVITIES.
WELCOME
| 03
SIR ALEX
FERGUSON
FOREWORD
The race for the title went to
the last kick of the season and
it was only when we received
news of Boltons last gasp
equaliser at Stamford Bridge
that we could truly relax at
Wigan. But even that proved
an earlier point than our next
game in Moscow, when the
club secured its third
European Cup on penalties
against Chelsea.
To win 10 of the 16 Premier
League championships is a
great honour. It reects well
on all those who have played
for me in those years and
stands testament to their
hard work, talent and will to
win. It is also an indication of
the strength right through the
club of its staff off the pitch
at backroom, commercial and
administrative level
without whose world-class
contribution our success
would not have been possible.
I have had the pleasure of
working with some great
players in that time, but the
Wigan game was signicant
not just for Manchester
Uniteds tenth Premier League
triumph and 17th title in all,
but also for Ryan Giggs
equalling Sir Bobby Charltons
all-time appearance record
for the club and claiming his
own tenth championship.
Neither record will be broken
and I am delighted that it is
Ryan who holds them. He
denes what a professional is.
He is honest, diligent and has
so much talent that in the
early years, the hardest job
was teaching him how to
harness it to destroy teams.
But he was a good student
and has developed into a ne
example for young players
everywhere. For someone
with his gift to devote the
whole of his career to one club
is a magnicent achievement.
And to see his career progress
alongside another of the
Clubs stalwarts, Paul Scholes,
has been a pleasure.
There has been some
criticism in the media of the
Premier League this year, with
a call for quotas to guarantee
English players starting places
in teams. I did not start the
nal of the UEFA Champions
League with six Englishmen
because I was making a
political statement. I did it
because theyre good enough
to win the European Cup.
There are some areas
which I would argue should
change and the over-
restrictive Academy system is
one but it is nonsense to say
that England does not have
players capable of competing
on the international stage.
The hysteria surrounding
Englands non-qualication
for Euro 2008 does not create
the right atmosphere for good
decision-making. But it is vital
that the game takes a step
back and concentrates on
making the right choices. We
have the strongest and the
most entertaining league in
the world; we should celebrate
that, not denigrate it.
And so the new season
is upon us already, last year
counts for nothing and
everyone starts with the
same points. At the time of
writing, transfer activity has
been relatively slow, probably
because the focus of many
has been on the European
Championships. But I am sure
by the time the window closes
at the end of August, there
will be some exciting new
additions to make our job of
retaining the title even harder.
That constant desire to
improve is the great strength
of the Premier League and, I
hope, of Manchester United.
It will be gripping, controversial,
and memorable. Enjoy
the season.
Sir Alex Ferguson CBE
Welcome to the Premier Leagues Season Review.
The 2007/08 season proved once again that, as
well as being the hardest league in the world to
win, its also the best.
| 07
In addition to the
unprecedented quality of
play and excitement of the
competition there were
record attendances, record TV
viewing gures domestically
and internationally, and
European success.
Those achievements owe
much to the investment our
clubs continue to make in
their playing squads, through
attracting genuine world stars
whilst developing talented
home-grown youngsters, and
continually improving stadia
and facilities. On and off pitch
we are rightly heralded as
the best domestic league
competition in the world.
We understand and
appreciate that this status has
not been attained by being
complacent, but by
considering the issues at play
in the modern world of
football business and
governance. These are areas
CHAIRMANS REPORT
we must concern ourselves
with if we are to continue
to maintain and develop
the League.
COMPETITION
This seasons title race,
European qualication and
relegation battle were ercely
contested to the last day, with
the standard of football across
the League being universally
viewed as excellent.
Congratulations to
Manchester United and their
astonishing record of a tenth
Premier League title. This was
perhaps their most impressive
crown as they fought off two
compelling challenges. First
overhauling Arsenal, whose
consistency and commitment
to attacking play in the rst
half of the season confounded
many pre-season predictions.
Then came a strong second
half showing from Chelsea
that took the title race right
to the wire.
Liverpool took the
remaining UEFA Champions
League place, with Everton
capping another strong
campaign by qualifying for
the UEFA Cup. Aston Villa
performed consistently well
to qualify as the Premier
Leagues entry in the InterToto
Cup, while Manchester City
were the beneciaries of
England commendably
nishing top of the UEFAs Fair
OUR COLLECTIVE
STRENGTH HAS GOT US
WHERE WE ARE TODAY
AND IT IS THIS COMMON
SENSE OF PURPOSE THAT
WILL SEE US BUILD ON
OUR ACHIEVEMENTS,
WIN OVER CRITICS AND
DELIVER THE STRUCTURES
FOR THE PREMIER
LEAGUE TO THRIVE.
SIR DAVID RICHARDS
THERE IS A DISTINCT
PASSION AND
KNOWLEDGE ABOUT
PREMIER LEAGUE FANS
AND IT IS NOT JUST
ON MATCH DAY THAT
THEY SHOW THEIR
COMMITMENT.
numbers, and demand for
both home and away tickets
often exceeds supply. Away
games are more commonly
attended by younger supporters.
Fans of teams playing in
European competitions
increasingly travelled abroad
to see their teams and
supporters of Chelsea and
Manchester United travelled
in large numbers to witness
the UEFA Champions League
Final in Moscow.
Do you come from
In-ger-lund?
In fact a lot of our fans dont.
As the Barclays Premier
League has grown in appeal
across the world, so its global
fan base has become ever
more passionate too. People
watch at home, with friends
and in bars across the world
and their knowledge of the
| 23
clubs and players, and their
desire to see their team win is
increasing each year. When
the Barclays Asia Trophy was
staged in Hong Kong in the
summer of 2007 over 76,000
people attended the matches.
On TV the cumulative
global audience was over
4.77 billion. This is up by over
1.6 billion from last seasons
gure, which is largely
attributed to the rise in
viewing gures in Africa.
Overall, the Barclays Premier
League has made itself
more accessible to a global
audience at the same time
as international interest has
grown signicantly.
Can we speak to you
every week?
Well perhaps not every week
but each season the Premier
League does undertake a
programme of research and
consultation with the fans of
the 20 clubs. Central to this
is our National Fan Survey,
AS FACILITIES HAVE CHANGED, SO HAVE THE
WAYS THAT CLUBS INTERACT WITH THEIR FANS.
ALONGSIDE THE TRADITIONAL SUPPORTERS
CLUBS, FOCUS GROUPS, AND FAN PANELS,
CLUBS NOW USE SMS SERVICES, SMART CARD
TECHNOLOGY, WEB FORUMS AND MESSAGE
BOARDS TO DEVELOP A CLOSER RELATIONSHIP
WITH THOSE WHO SUPPORT THEM.
| 27
THE PREmiER LEAGUEs
BiGGEsT sUPPORTER
Barclays have been the title
sponsor of the Premier League
since 2001, rst as Barclaycard
and since 2004 as Barclays. As
a brand with global presence
and ambition, the reach of the
Barclays Premier League is very
important to Barclays and they are very proud of
their partnership with the Premier League. We
caught up with Robert E. Diamond Jr., President
of Barclays PLC and Chief Executive of Investment
Banking and Investment Management, to nd out
how the season had been for Barclays as a business
and himself as a Chelsea fan.
Did you personally have a
favourite football moment
from this season?
It has to be when Michael
Ballack scored the penalty for
Chelsea against Manchester
United at Stamford Bridge. The
excitement in the ground that
day was unbelievable, and it
was the moment when all
Chelsea fans dared to believe
we could pip Manchester
United to the title. Of course,
Manchester United eventually
held on to the title like true
sPONsORs AND PARTNERs
champions but thats football
and for me, the climax of the
2007/08 season demonstrates
exactly why we sponsor the
Barclays Premier League.
Have there been any
moments on your travels
around the world where
youve seen Barclays
sponsorship in action and
thought this is what its
all about?
I am lucky enough to travel
around the world and
28 | SEASON REVIEW 2007/08 03 AT THE GROUND
whether I am in Asia, Africa
or the Americas the rst
question anyone ever asks
me when I say I work for
Barclays is what team do you
support? I can be in a cab in
Mumbai and have the same
discussion about Frank
Lampard and Michael Ballack
that I have in the UK. The
Barclays Premier League is
a unifying force that brings
us all together.
This coming season includes
the halfway point in your
three-year major strategic
investment in the Barclays
Premier League. How is it
going so far?
The Barclays Premier League
has been a great success for
us. Our goal is to be one of
a handful of universal banks
leading the nancial services
industry across the globe.
Weve activated the
sponsorship around the world
in many different ways
to benet our brand and
our 135,000 colleagues,
to make a difference in the
communities we serve, and
also to generate commercial
return. Were delighted
with the results so far.
The season started with the
Barclays Asia Trophy how
important for Barclays is the
international presence the
Premier League has around
the world?
The international reach and
appeal of the Barclays Premier
League is one of the most
important features of the
sponsorship to Barclays,
especially given its popularity
in key markets for us across
Europe and Africa in particular.
If you look at something like
the Barclays Asia Trophy, that
was very successful for us. It
brought the League and our
brand to customers and clients
in a very important market
for Barclays.
Internationally, the
Barclays Premier League
raises our brand awareness
in new and existing markets.
Were able to engage with
600 million potential and
existing customers and clients
in over 200 countries through
the sponsorship. In the UK,
it brings us closer to our
customers and clients, the
great majority of whom
identify with the excitement
and passion of the Barclays
Premier League. Clearly, it
helps our brand to be
associated with it.
How do you assess the
effectiveness of the award-
winning Barclays Spaces
for Sports?
We are very proud of our
Barclays Spaces for Sports
programme, a project that has
established sports facilities in
areas that need them most.
Over 200 sports sites have
been created across the UK
from the initial 30 million
three-year investment from
Barclays and over half a million
people have beneted so far.
But its not enough just to
provide funding, the key to the
programmes success lies
in working closely with the
local community to ensure
the long-term sustainability
of each site. Following the
success in the UK, we are
expanding the programme
globally in line with our
business strategy and
recently announced the rst
of our international sites in
South Africa.
Finally, what are your
business and personal hopes
for the new Barclays Premier
League season?
From a business perspective
we will continue to apply our
strategy to accelerate the
global expansion of Barclays.
The current market conditions
offer a host of opportunities so
its an exciting time for the
business. With respect to the
sponsorship, advancements in
technology and the choice for
fans means its never been
easier to watch the Barclays
Premier League, so we are
condent the future is looking
very healthy for the League
and our sponsorship.
Personally I just hope
for another competitive and
exciting season, and of course
that the new management
at Chelsea takes us one step
further and brings the Barclays
Premier League title back to
the Bridge!
MY MOMENT OF THE SEASON? WHEN
MICHAEL BALLACK SCORED AGAINST
MANCHESTER UNITED AT STAMFORD
BRIDGE. THE EXCITEMENT IN THE GROUND
THAT DAY WAS UNBELIEVABLE, AND IT
WAS THE MOMENT WHEN ALL CHELSEA
FANS DARED TO BELIEVE WE COULD PIP
MANCHESTER UNITED TO THE TITLE.
ROBERT E. DIAMOND JR.
PRESIDENT OF BARCLAYS PLC
01_Theo Walcott
02_Steven Taylor
01
02
| 45
The Premier Academy League
Representative team in Bosnia
PreMIer LeAgue reuNItes
wIth fOOtbALL frIeNDs
The Premier Academy League
Representative squad, which
included players from eight
Premier League Clubs,
competed against seven other
Back in May the Premier League Clubs, in
partnership with the Football Friends Foundation,
volunteered a squad of 18 Premier Academy League
players to compete in the FIFA endorsed Football
Friends tournament in Foca, Bosnia.
Under-17 teams from the
former Yugoslav Republics,
Greece and Poland in the
three-day charity event.
Part of FIFAs Football
for Hope project, this years
tournament was the fourth
of its kind in Bosnia but the
rst time that an English
league has volunteered a
representative squad to take
part. The rst Football Friends
tournament took place in May
2005 as part of the UNs Year
of Sport for Development and
Peace in the Balkans region
and a tournament has taken
place every year since.
In an area so badly affected
by war during the 1990s the
aim of the tournament is to
reintroduce values of fair play,
tolerance, humanity, and
friendship amongst young
people in the region.
Premier League Youth
Development Manager Huw
Jennings, who accompanied
the team to Bosnia, said:
The Premier League and
its clubs have a long-held
commitment to contributing
to charities and good causes
in this country and abroad
and the commitment to the
Football Friends tournament
furthered that.
Experience plays such a
key role in the development
of young players. It was
important to be involved in the
tournament and I thought that
our Premier Academy League
players who took part and saw
rst hand the difculties
endured by young people
growing up in the Balkans
region learnt a lot. Although
we didnt come near to
winning the tournament it was
a very valuable experience.
IT WAS IMPORTANT TO
BE INVOLVED IN THE
TOURNAMENT AND I
THOUGHT THAT OUR
PREMIER ACADEMY
LEAGUE PLAYERS WHO
TOOK PART AND SAW
FIRST HAND THE
DIFFICULTIES ENDURED
BY YOUNG PEOPLE
GROWING UP IN THE
BALKANS REGION
LEARNT A LOT.
HUW JENNINGS
PREMIER LEAGUE YOUTH
DEVELOPMENT MANAGER
chILDreNs servIces
All clubs ensure that staff are
recruited properly with full
checking procedures in place
and we provide training and
support for these staff to work
effectively with the children in
their care.
In 2007/08 the Premier
League became an umbrella
body with the Criminal
Records Bureau. This means
that the Premier League can
It is a key role of the Premier League to ensure that
every young person who comes into contact with
a club can enjoy football in a safe and secure
environment. This covers not just young players
but those taking part in community schemes or in
learning centres, mascots, supporters at the match,
and anyone else taking part in an activity organised
at the club.
check that the staff employed
at the League and at its clubs
are suitable to work with
children. This is particularly
important for those clubs
which may not employ a large
enough number of staff to
qualify them to undertake
their own CRB checks.
For season 2008/09 the
Premier League is working
with its clubs and other
football bodies to prepare for
the implementation of the
Safeguarding Vulnerable
Adults Act through the
Independent Safeguarding
Authority. Our rules have
been amended to reect the
change in requirements and
club staff are in the process of
being trained with most
having undergone the
Department for Children
Schools and Families Safer
Recruitment Training.
Safeguarding has now
become the foundation of all
our clubs work with children.
The focus of the Childrens
Services work throughout the
course of the season has been
to promote best practice
across football and to ensure
effective communication
between the clubs and the
new local safeguarding
boards; the club regional and
national networks; and the
Premier League and The FA.
LOOKING AHEAD
PREMIER PRACTICE
The work of the Premier
League Childrens Services
Department is often called
upon to demonstrate best
practice in the sports sector.
The Childrens Services
Department has therefore
developed a series of Best
Practice Guidance Documents
called Premier Practice.
The Premier Practice Series
which currently contains the
Image Guidance document
written and produced by the
Premier League and its clubs is
being expanded to include:
n Ball Assistants
n Mascots
n Unsuitable Behaviour
n Recruitment
(Scouting Context).
Premier Practice will be ready
for use by Premier League
clubs, the rest of the
professional game and the
wider family of football for
the 2008/09 season.
rAIsINg stArs, rAIsINg the gAMe
| 49
creAtINg chANces,
chANgINg LIves
At Hindley Prison in Wigan, Brett
Emerton, Chris Kirkland and Kevin
Davies help launch the Princes Trust
football-in-prison initiative, aimed at
tackling reoffending. The project is part
of a 2 million Princes Trust partnership
with the Premier League, the PFA and
the Football Foundation.
50 | SEASON REVIEW 2007/08 05 INVESTING IN THE FUTURE
Under the Creating Chances umbrella brand,
the Premier League uses the power of football
to engage children and young people in
the participation of sport and in intervention
programmes which address key social issues.
Football has the ability to engage, motivate and
inspire people to achieve so the Premier League,
taking its social responsibility seriously, has
invested 122 million per annum as a commitment
to benet all sectors of the community. Our
Creating Chances work has three main pillars:
DOMESTIC GOOD CAUSES
We work in partnership with
key agencies including the
Government to deliver
programmes that are aligned
to four themes: education,
and lifelong learning, health
and wellbeing, social inclusion
and equalities.
A fantastic example of this
last season was the Premier
League and the Professional
Footballers Association (PFA)
launching a new fund which
provides clubs with the
chance to consolidate,
develop and enhance the
many programmes they now
deliver. The Premier League
and PFA Community Fund,
administered by the Football
Foundation, is investing
12.9 million into a wide
range of stimulating and
innovative club projects.
A huge drive towards
raising the governance
standards of club community
schemes has markedly
improved the quality of
community engagement
programmes with 18 clubs
now boasting a charitable
foundation. The Premier
League investment means
that clubs are now involved in
delivering activities which
meet local and national
strategies and specic
thematic objectives. They
employ qualied teachers to
help raise educational
standards, health workers to
promote positive healthy
lifestyle changes and social
workers to help young people
improve their life chances.
INTERNATIONAL
GOOD CAUSES
Central to the Premier
Leagues international good
cause strategy is Premier
Skills, a partnership with the
British Council which uses
football to develop the
coaching and community
leadership skills of young
adults. In addition, we
support specic education-
related initiatives, such as
Magic Bus in India which
provides education and
recreation for children in
Mumbai slums, and with
Sport Relief we have recently
committed three-year
funding to a project in
western Kenya which
provides education bursaries,
healthcare and self-
employment support for
hundreds of HIV orphans and
widows. The Premier League
is also involved in a 9-million
investment programme
called International
Inspiration to support
sporting projects in ve
cOMMuNItY
stAtIstIcs
1.3m
participants were involved
in Premier League clubs
community activities in
2007/08
122m
was invested by the Premier
League and its clubs
in community projects
during the 2007/08 season
developing countries around
the world.
PLACES FOR PLAYERS
Places for Players is the
agship Premier League good
cause programme. It uses
Premier League players to
highlight the diversity and
sheer quantity of good cause
activity being carried out
across the country by the
20 clubs. Player involvement
always provides the wow
factor for these initiatives and
raises awareness to ensure
community work gets the
recognition it deserves.
Alan Shearer was on Sport Relief
duty in Uganda, visiting an HIV
education project.
| 51
MCs from the MCFC Kickz project perform at the BRIT Trust event in
central London. The charitable arm of the BPI, BRIT Trust announced
a major three-year donation plan to fund community music initiatives
as part of the Kickz project.
sOcIAL INcLusION:
teeNAge kIckZ
Kickz is a project that gives young people on some
of the most disadvantaged estates in the country
something positive to do. It also helps tackle crime
and anti-social behaviour.
Two years ago at
Manchester City we started
involving music in the football
sessions. We thought it was a
natural partner for Kickz
because a lot of kids in our
local area are interested in
music as well as football. At
rst it was just three or four
kids in a room, getting them
to write lyrics for them to MC.
That caught on as a regular
Wednesday session to the
extent that we had to create
another session on Saturdays
where people could practice
DJ skills. Word spread quickly
and before we knew it, on a
Saturday we had 30 to 40
people coming to DJ and MC.
All this has had a really
positive impact on our local
community. Instead of the
possibility of kids getting
into trouble theyve been
channelling their energy at
Kickz. Weve done things that
we didnt think possible, like
last year we cut our rst CD.
What we had was the kids
lyric writing at the Wednesday
session and then the following
week wed take them to the
studio and record it.
Weve seen the people
involved in it really develop.
Theyve made mates, fed off
each other artistically and
technically, they can do things
now that they couldnt before.
A few of the MCs are now
doing their own thing and it
looks like music will be their
career path.
The Club have been
fantastic too and weve had
players like Nedum Onuoha,
Micah Richards and Dietmar
Hamann come down. Their
involvement has a terric
impact because the kids look
up to them and the chance
to speak and get the opinions
of players that they usually
only see on TV is actually
really valuable.
But I think the highlight of
this year was performing at
the BRIT Trust event in
Westminster in front of
Government Ministers, MPs
and MEPs and musicians like
Craig David, Shayne Ward and
Kasabian. The kids who took
part loved it but they werent
overawed, which was great to
see because theyd put in so
much work.
Its inspired the other kids
on the project. Theyve seen
that if their mates can make a
CD and perform in London
then so can they. Weve
another CD planned, as well
as a video and were going to
put on a night where the kids
can showcase their talents.
We now think that anything
is possible.
The Premier Leagues agship
social inclusion project, Kickz
receives funding from the
Government, the Football
Foundation and support from
the volunteering charity, v.
There are now over 90
projects delivered by 31 clubs
in the Premier League and
Football League and while
football is the mainstay of all
the Kickz programmes, several
Barclays Premier League clubs
have developed innovative
additions. One such ground-
breaking development is at
Manchester City where City in
the Community are using the
power of hip-hop music
to connect with local young
people. Here Kickz youth
worker Dan Wrigley recalls
a season where MCFC Kickz
have released a CD of their
own music and dropped beats
in the heart of Westminster.
creAtINg chANces
52 | SEASON REVIEW 2007/08 05 INVESTING IN THE FUTURE
heALth AND weLLbeINg:
MAtch fIt fOr LIfe
Football can help young children change their
behaviour, and perhaps there is no better example
of that than in the arena of health and wellbeing. In
Newcastle the local Primary Care Trust has been
working on a project called Match Fit. They are
using Newcastle United to promote health and
tness in the deprived Walker and Byker areas of
the city where 44% of primary school children in
ten schools are obese. Dr Danny Ruta, Director
in Public Health at Newcastle PCT, explains how
football can make a difference.
Match Fit is part of Lean East
and we brought together a
whole host of partners from
the voluntary, public and
private sectors to work
together to help tackle health
and weight issues among
children. We devised Match Fit
to targets the schools, the
houses around the schools
brand and role model potential
of Newcastle United Football
Club. For a city that has a
population of only 270,000
people but sells out a stadium
every fortnight of 52,000 its
so powerful as an ambassador
we couldnt begin to put a
price on how valuable it is.
The Match Fit programme
is a pyramid with loads of kids
beneting at the bottom and
incentives to improve. All the
ten primary schools get
exposed to the roadshow,
so thats 5,000 children. Club
representatives come to the
school in assembly time with
the club mascot and present to
them how their school will
become involved. Newcastle
manager Kevin Keegan
attended the launch and it was
fantastic to see a room full of
kids singing football songs but
then being educated as well.
Further up the pyramid
we have individual classes that
are invited to take part in a six-
week programme and that is
two hours each week of
football skill, health education
and general tness sessions.
Its run by representatives
from the club and because
it is fun things like quizzes and
games the children love it. We
monitor the kids with diaries
and report cards and within
them are powerful role models
like Michael Owen who tell the
kids about his athletes diet
and says to them how they are
no different when they go out
and play, before asking them
what they eat.
That leads to the next part
of the pyramid, a fun day for
the children who have taken
part in the classroom sessions
and have shown the greatest
commitment or improvement.
That event has players from
the club, parents and other
members of the school.
Children can win the chance of
taking part in a unique match-
day experience to go to the
training ground in the morning,
meet the players and manager,
and then go and watch the
game as a VIP. So far its proved
to be very successful and such
is the power of football that
through Match Fit we remain
very hopeful its going to
have lasting impact on the
health of the children of the
Newcastle area.
and hit the community
generally with a range of
interventions to tackle obesity.
Weve tried to understand
what makes it difcult for
people to change their
behaviour and develop an
approach that makes it easier
to make those changes. We
wanted to use the incredible
NEWCASTLE MANAGER
KEVIN KEEGAN
ATTENDED THE LAUNCH
AND IT WAS FANTASTIC
TO SEE A ROOM FULL OF
KIDS SINGING FOOTBALL
SONGS BUT THEN BEING
EDUCATED AS WELL.
creAtINg chANces
| 53
Premier League Reading Stars is all about using
footballers to encourage children and adults to read.
For the last six years it has seen a player from every
Premier League club choose their favourite adult
and childrens book. Each club adopts a library in
their local community and they are given a complete
set of the chosen books and also take part in reading
sessions with local schoolchildren and parents.
Megs and the Vootball Kids,
not in any heavy-handed way
but in an entertaining football
format so that kids of 9 to 13
can appreciate some
important issues that face
us in the world today.
The rst book in the series
is semi-autobiographical
about my life growing up in
Australia as someone who
was a bit of an outsider
because of my German
descent. It also draws the
experiences of my wife who
is Australian-Spanish, my
friend Neil who is of English
and Scottish background,
and his wife who has Italian
heritage. We wanted to
explore how football is a way
to make friends and develop
acceptance, as well as develop
an understanding of what
its like to be from a
different culture.
We know we can use the
books as platforms for real
issues affecting not only kids
but the adults who will be
reading to them too. In the
third in the Megs Morrison
series weve brought a boy
from Sudan into the story.
Theres a large Sudanese
population in Australia now
and one of the heads of their
community emailed me and
said he really enjoyed Megs
and the Vootball Kids but
asked about getting one
of the kids from their
community into the storyline.
He explained that it would
be fantastic because a lot
of these kids dont speak
English and they are trying
to encourage them. It helps
greatly that they have a
character they can identify
with. What it told me was
that the power of reading
is not something to be
underestimated.
To nd out more about
Megs and the Vootball Kids go
to www.megsmorrison.com
This years programme
boasted something new, the
rst Premier League player
to have become a published
author. With his friend Neil
Montagnana Wallace,
Australian international Mark
Schwarzer co-authored a
childrens book called Megs
and the Vootball Kids. Its a
journey through football of
acceptance, perseverance and
understanding. Mark explains
why he thinks that reading is
such a vital part of education.
When I was young I
always found reading a chore.
I had great parents but,
growing up, as long as I passed
my exams and stayed out of
trouble then that was good
enough for them. But, the
older Ive become, reading has
become more of a habit and
more enjoyable. What Ive
become very conscious of
as a father is to not to make
reading a chore because if its
anything less than fun then
theres a danger kids will close
their minds to it. But, if you
can make it an enjoyable
experience then theres a
great chance they will learn
by example.
Premier League Reading
Stars is all about leading by
example and if people are
seeing footballers read
anything then its a start. It
doesnt matter what people
read: classics, thrillers,
newspapers, magazines, even
football programmes, any
form of reading is to be
encouraged. Personally I like
non-ction; I like to nd out
things about the world that
I dont already know.
Weve tried to put
education at the heart of
WE WANTED TO EXPLORE
HOW FOOTBALL IS A WAY
TO MAKE FRIENDS AND
DEVELOP ACCEPTANCE,
AS WELL AS DEVELOP AN
UNDERSTANDING OF
WHAT ITS LIKE TO BE FROM
A DIFFERENT CULTURE.
MARK SCHWARZER
eDucAtION:
bOOk MArk
creAtINg chANces
54 | SEASON REVIEW 2007/08 05 INVESTING IN THE FUTURE
The day itself couldnt
have gone better. We won six
qualifying games and drew
one, scoring 18 goals and not
conceding any to reach the
nal. We ended up playing our
local rivals, St Julies,
who represented Liverpool.
Beating them 2-0 was not
only the realisation of a dream
but a years planning coming
to fruition.
For the girls it was a great
sense of achievement. The day
after they were on the Premier
League website alongside all
those football stars, as well as
being on the Everton website,
local radio and newspapers. It
was something never to forget,
and we wont! We have a
plasma screen at school and
theres footage of the girls
coming out of the tunnel,
photos from the day and the
girls can see it all the time.
That, and the way they were
treated by the Premier League,
makes them feel very special,
which is what football should
be all about.
eQuALItIes:
the rOAD tO MADejskI
creAtINg chANces
As a school we jump at the
chance to play in any
tournament but the Premier
League Schools Tournament
is the one the girls look
forward to all year. We had to
keep our ngers crossed that
we would rst get to
represent Everton. A lot of our
local secondary schools are
Last year Bolton, who went
through to the national nals
with us, went on to win. That
day at Old Trafford we felt
that we didnt do ourselves
justice and all we wanted was
to qualify for the next one and
show what we could achieve if
we had a t and healthy team.
We did that and a lot of it was
down to experience. Six of my
eight girls played last year at
Old Trafford so they knew
exactly what to expect.
The entire Final
experience made the girls feel
like Barclays Premier League
footballers: the school was
terric in its preparations,
collecting the kit, getting on
the coach, travelling down to
the hotel at Reading and then
working on our tactics the
night before. We said to the
girls that they stood a terric
chance and as long as
everyone tried their hardest
then it would take a good
team to beat us. We played a
board game with the girls and
the parents who had come
down to support to take their
minds off the football and the
next morning they were back
in the zone: they all had
breakfast together, pulled on
the Everton kit, travelled to
the Madejski Stadium, saw the
pitch they were going to play
on and generally felt like VIPs.
The Premier League Schools Tournament aims
to increase participation in football. Over 5,000
children from 700 schools compete for the right to
play for their local Premier League club, then come
through regional qualiers before playing in Finals
on a Barclays Premier League ground in club kit,
coming down the tunnel to the Premier League
music and having their matches ofciated by top-
ight referees. This years winning Under-13 girls
team were Everton, represented by Broughton Hall
High School, West Derby, Liverpool. Their teacher,
Kath Crummey, describes what it meant to take part.
quite strong. Liverpool is a
football-mad city; as children,
brothers and sisters are
always kicking a ball about,
our primary schools are very
strong at developing football
and a lot of our girls play in
Saturday leagues.
The standard in the
north-west is very good too.
FOR THE GIRLS IT WAS A
GREAT SENSE OF
ACHIEVEMENT. THE DAY
AFTER THEY WERE ON
THE PREMIER LEAGUE
WEBSITE ALONGSIDE ALL
THOSE FOOTBALL STARS.
| 55
fOOtbALLers IN
the cOMMuNItY
creAtINg chANces
01
Those were just some of the
highlights from the inaugural
year of Creating Chances
Places for Players. The Premier
Leagues agship good cause
programme, Places for
Players highlights the clubs
continued and increasing
commitment to their
Imagine Arsenals William Gallas as an artist,
painting with his feet in aid of autism; Owen
Hargreaves working as a tea-boy in a hospital
in Manchester; David Bentley spending the
afternoon serving customers in a charity shop
in Blackburn; and Obafemi Martins packing
customers bags at a supermarket in Newcastle.
part of a racism seminar
delivered by Dominique
Walker the sister of Anthony
Walker who was murdered
in a racially motivated attack
the day had signicance.
It was important for me
to come today because I also
suffered from racism when
I was younger so I know the
feeling. I think Liverpool did
a great job to pick me to help
with this campaign. I was
able to tell the kids about my
experiences and how to deal
with them, said the Dutch
international.
local communities.
As well as shining the
spotlight on the clubs
community and charity work,
the clubs also threw open
their doors to local not-
for prot organisations.
But by far the most valuable
commodity the clubs and
the players can give is their
time and this season the
players undertook all manner
of different roles in their
local communities, some fun,
some with a serious point.
Jonathan Woodgate
performed 25 tasks a volunteer
does at Teesside Hospice,
such as making tea, answering
the phones and even washing
an old womans hair. But the
event had pertinence too as
Woodgates grandfather had
died at the hospice.
Likewise for the Liverpool
player Ryan Babel, who was
56 | SEASON REVIEW 2007/08 05 INVESTING IN THE FUTURE
02 03 04
05 06
08 09
07
IF IT WASNT FOR CREATING
CHANCES PLACES FOR PLAYERS
THEN A LOT OF PLAYERS, MYSELF
INCLUDED, WOULD BE OBLIVIOUS
TO IT. ITS OPENED FOOTBALLERS
EYES TO WHAT PEOPLE IN REAL LIFE
ARE GOING THROUGH.
MARK NOBLE
WEST HAM UNITED
01_Obafemi Martins
02_Owen Hargreaves
03_Jonathan Woodgate
04_Ryan Babel
05_David Bentley
06_William Gallas
07_Bobby Convey
08_Mark Noble
09_Michael Johnson
Certainly the players
were committed. Manchester
Citys Michael Johnson was
so determined to be an active
part of an able-bodied/
disabled basketball session at
the Royal School for the Deaf
that he learnt sign language
before he went down to the
school, while Bobby Convey
became a volunteer at a local
childrens hospital in Reading
after his Places for Players visit
and now goes down a couple
of times a week after training
to help out.
West Ham Uniteds Mark
Noble perhaps summed it
up best. Along with Anton
Ferdinand he spent the
afternoon baking cakes and
singing songs at Richard
House Childrens Hospice in
East London; the midelder
claimed the initiative was
certainly a worthwhile one.
If it wasnt for Creating
Chances Places for Players
then a lot of players myself
included would be oblivious
to it. Its opened footballers
eyes to what people in real life
are going through.
| 57
Premier Skills is the Barclays Premier Leagues agship international good
cause initiative. A joint partnership with the British Council, it takes Premier
League expertise to countries around the world in week-long workshops to
coach the coaches at grassroots level in the morning and afternoon workshops
on coaching best practice and community sport development. After very
promising pilots in Egypt and India, where former Premier League stars Robbie
Earle and Warren Barton ran the coaching sessions, the proposal is now to
deliver a 2.4 million expansion programme in nine more African countries
between 2008 and summer 2010, and also across China, South East Asia and
India. The ambition is to train 1,000 young adults with community leadership
and life skills, enabling them to enrich the lives of a further 100,000 young
people through football. Here Robbie talks about the success of Premier Skills
so far.
Its clear from my
involvement in Premier Skills
that the Premier League is a
lot more than just a provider
of live games and highlights
across the world. The Premier
League has a lot of knowledge
to pass on. This season from
our visit to Delhi and Kolkata
you could see there were a lot
of challenges to the structure
and communication of
individual clubs and leagues.
PreMIer skILLs:
DeveLOPINg the
gLObAL gAMe
INterNAtIONAL OvervIew
58 | SEASON REVIEW 2007/08 05 INVESTING IN THE FUTURE
But with all its experience the
Premier League can be used
as a benchmark and people
can learn lessons and develop
their own local football. The
most important thing is
leaving legacy behind.
The aim of each course is
to leave some pathways and
opportunities for young
people so that they can talk
to local FAs, councils and
government bodies. Some
of the students that we rst
worked with in Cairo and
Alexandria in Egypt have
got jobs off the back of
the work that weve done.
What weve found with
Premier Skills is that theres
an insatiable desire to learn.
The students are like sponges,
the more we give them the
more they take on board. For
a week its non-stop. Were
starting at eight in the
morning and sometimes not
getting nished until seven at
night yet before and after,
people still are coming to ask
you questions. They just want
to accept as much
information as they can to
take back home.
Its all about building
condence to deliver,
certainly with their language
skills. Youve some people
who were slightly
embarrassed that their
English wasnt good enough
but actually from working
with the British Council they
found their language wasnt
as bad as they thought.
So, on the pitch, people got
more condent to stand
up and talk.
There have been lots of
individual success stories and
a couple of pertinent ones in
Egypt. We had one woman
who was an outstanding
footballer and coach and
could certainly work within
a club environment in this
country. What was interesting
was at the beginning of the
week some of the male
participants were
uncomfortable when she was
taking coaching but by the
end of the week their
attitudes had changed
towards her. There were
obviously cultural attitudes
towards her but it was nice
that within the Premier Skills
environment she became
accepted. There was another
woman who had a traditional
burkha, was quite introverted
and never really made eye
contact with the coaches. But
by the end of the week her
condence had grown so
much; if you compared her to
the beginning of the week you
could never believe it was
the same person.
Those are the things that
make it worthwhile: you
have 40-plus people at the
beginning of the week who
have never met before
and come from different
demographic backgrounds
and you see them come
through and gain condence
and build friendships. But
bigger than that theyve
started working with each
other: theyve put together
clubs, theyve created leagues,
theyre playing against each
others schools, theyre
starting to go to institutions
and get some sponsorship
behind them. So all the things
that youd like to happen are
happening naturally now; all
weve done is ignite that re.
PreMIer LeAgue MAgIc bus, INDIA
Magic Bus uses sport, mainly
football, to get the street,
slum and disadvantaged kids
of Mumbai playing and
learning just like boys and
girls are meant to. The
Premier League is supporting
a three-year expansion of
Magic Bus by underwriting all
the costs for their existing,
and the expansion of, staff for
the Sport for Development
Programme. This means
literally tens of thousands
more children in Mumbai will
benet from playing sport,
health education and
opportunities to full their
potential. This culminates in
zonal football tournaments
across the city some coaches
and participants have even
gone on to play in Magic Buss
very own Indian League team.
WITH ALL ITS EXPERIENCE THE PREMIER LEAGUE
CAN BE USED AS A BENCHMARK AND PEOPLE CAN
LEARN LESSONS AND DEVELOP THEIR OWN LOCAL
FOOTBALL. THE MOST IMPORTANT THING
IS LEAVING LEGACY BEHIND.
ROBBIE EARLE
| 59
British Prime Minister Gordon
Brown attends the launch of the
partnership between Everton In
The Community and The Shanghai
Disabled Persons Federation. In
attendance are Dame Kelly
Holmes and Steve Johnson (far
right), head of the Everton
Disabled Supporters Association
and also Everton and England
Amputee Team captain.
best PrActIce:
LeAvINg LegAcY IN AsIA
To reect the impact and global appeal of the
Barclays Premier League there is an ever-increasing
amount of good cause work undertaken by the
League and its clubs internationally. With the
emphasis on leaving legacy, many of these projects
dovetail with FIFA, Confederation and National
Association activity in relevant regions. The
increased coordination of this work will open up
future opportunities for further club involvement.
Here we look at some of the work being done by the
Premier League and its clubs this season in Asia.
EVERTON Bringing
best practice on disabled
football to Asia
Evertons disability
programme is the biggest in
the Premier League and in
June 2007 ofcials, coaches
and players from the Shanghai
Disabled Persons Sports
Association (SDSA) observed
their programme to see how it
could work in China. Everton
and SDSA have since
developed a programme and
in January 2008 Prime
Minister Gordon Brown
launched the 60,000-a -
year project between Everton
and Shanghai Disabled
Persons Federation. The
project aims to form a
grassroots disabled football
programme in Shanghai. In
addition to China, a Malaysian
delegation from FIFA has
also came over to observe
the good work at Everton
as they are looking to expand
disability programmes
throughout Asia.
PORTSMOUTH
Pompey Double
Club in Indonesia
In England the Pompey
Double Club uses a Pompey
themed literacy and
numeracy curriculum to
motivate, inspire and
encourage under-achieving
pupils. After an approach
from the British Council in
Indonesia there are now nine
schools using Double Club
resources to teach English.
This season 18 children (nine
boys and nine girls) earned
the chance to take part in a
cultural exchange to
Portsmouth by showing their
progress in covering English,
sports ability, engagement,
and soft skills such as
teamwork, fair play,
leadership. The children took
part in academic sessions,
visited Pompeys training
ground to meet players,
toured Fratton Park, met the
Indonesian ambassador and
were VIPs at Portsmouths
FA Cup victory parade.
CHELSEA Vision China
Chelsea FC are the ofcial
football development partner
of Vision China and in March
2007 the club signed a four-
year contract formalising
their support for Vision Asia.
Chelsea already has a proud
record in China: they were the
rst English club to have a
Mandarin website hosted in
China and last year Chelsea
hosted the Chinese Olympic
team at Cobham for two
weeks. As well as the
groundwork that will take
place primarily in China, the
Vision China agreement will
provide opportunities for at
least the 10 best young
players selected by the Asian
Football Confederation from
the project cities to come and
train with the relevant age
group at Chelsea.
INterNAtIONAL OvervIew
60 | SEASON REVIEW 2007/08 05 INVESTING IN THE FUTURE
PrOtectINg
Our MODeL
This high-investment model
depends in part on income
from the sale of media rights,
enabling football to become
an increasingly signicant
part of the European, British
and local economies.
Intellectual Property Rights
(IPR) provide the crucial
framework that allows the
creative economy to succeed.
Without the protection
awarded by copyright and
other legal instruments, the
creators of books, lms,
music, broadcast sporting
events and much else besides
would not be able to generate
the returns on their work
which reward their efforts
allow further investment and
which have made the creative
economy one of the fastest-
growing components of
British GDP in recent years.
Developments in digital
technologies are putting
pressure on IPR. For example,
the theft of satellite signals of
match coverage inevitably put
pressure on the income that
sports can hope for. Many
new internet services also
weaken the traditional IPR
framework. As a result of this,
the Premier League works
hard to ensure that the
importance of the creative
economy is properly
recognised by the legislators
in Westminster and Brussels.
We are active members of the
Sports Rights Owners
Coalition, a group of nearly 40
sports from around the world,
which promotes the
importance of IPR to the
health of sport.
The Premier League also
engages with all the European
Unions initiatives that would
affect IPR. These include the
review of the Conditional
Access Directive, the
development of the Content
Online initiative, the recently
published draft Green Paper
on copyright, the package
of telecommunications
proposals, as well as
continued involvement in the
debate about the application
of competition law to the
selling of media rights.
Growth of betting on
football, especially online,
is beginning to be addressed
in discussions about the
development of IPR, but in
addition is of increasing
concern because of its impact
on the integrity of sport. The
speed in which bets can be
placed and the huge variety
of types of bet including in-
match betting on everything
from time of the rst goal to
the number of yellow cards
create new challenges. The
UK Government and the
European Union have yet to
fully recognise the potential
threat to sport integrity from
this new type of gambling,
even though the number of
alleged incidents from sports
around the world appears
to be growing.
The Premier Leagues
focus on IPR will continue
to be a high priority.
Enforcement of existing
rights, through the courts
when necessary, will run in
parallel to our public policy
work, together seeking to
ensure that the originators
of creative content get the
economic returns that their
work deserves. And, in the
Premier Leagues case, that
enables us to invest in key
areas such stadia, improved
fan facilities, community
projects, youth development
and grassroots.
The success of the Barclays Premier League is
based on a virtuous circle of an exciting sporting
competition generating buoyant attendances and
TV, radio and online audiences which in turn lead
to increased revenues that are then invested in
keeping the competition entertaining and the
facilities the best possible. As we have seen over
the previous pages they help fund key aspects of
the game from academies to community work,
both domestic and global.
THE PREMIER LEAGUES
FOCUS ON IPR WILL
CONTINUE TO BE A HIGH
PRIORITY. ENFORCEMENT
OF EXISTING RIGHTS,
THROUGH THE COURTS
WHEN NECESSARY, WILL
RUN IN PARALLEL TO OUR
PUBLIC POLICY WORK.
| 61
62 | SEASON REVIEW 2007/08 06 THE NUMBERS
06
the numbers
THIS SEASON THE PREMIER LEAGUE
RECORDED A RECORD TURNOVER.
EVERY POUND EARNED CENTRALLY
HAS A REDISTRIBUTIVE EFFECT, SO OUR
FINANCIAL SUCCESS UNDERPINS THE
QUALITY OF THE COMPETITION AND
THE COMMUNITY WORK THAT IS
CENTRAL TO MODERN FOOTBALL.
| 63
financial overview
64 | SEASON REVIEW 2007/08 06 THE NUMBERS
The period under review
covers the rst year of the
new three-year broadcasting
and commercial deals cycle.
Under the new deals, turnover
increased signicantly,
particularly from overseas
broadcasting. Overall,
turnover increased from
603.5 million in the previous
year to c.947.7 million this
year. Cost of sales,
representing fee payments to
clubs for broadcasting and
commercial rights sold
centrally by the League, saw a
proportionate increase from
555.9 million to 887.8
million. Expenditure on
grassroots development of
football and developmental
support to Football League
clubs, totalled 37.9 million.
A further 17 million was
paid to the Professional
Footballers Association to
support its programmes
including educational and
benevolent grants, and
personal accident insurance
payments for professional
footballers.
The commitment to
development of grassroots
football is evidenced by the
Leagues standing as one of
three major funding partners
of the Football Foundation,
the other two being the UK
Government and the Football
Association. With the monies
raised, the Foundation utilises
the power of sport to
motivate, educate and inspire.
It invests heavily in facilities
and programmes to promote
football in all sections of the
community as well as using
the immense popularity of
football to combat social
deprivation and crime.
The Premier League is a
member and funding partner
of Professional Game Match
Ofcials Limited, the company
set up to provide match ofcials
to top-ranking football
competitions in England. Its
annual contribution to the
costs of the organisation in
2007/08 amounted to
c.2.5 million.
The League has direct
responsibility for receiving
and disbursing payments
from the Learning and
Skills Council for the
Apprenticeship in Sporting
Excellence Programme at
football academies operated
by Premier League clubs. It
also monitors and provides
technical input to the
academies and the total
This review is based on the unaudited nancial
statements for the year to 31 July 2008.
spend on this during the
nancial year was
c.2.4 million.
The costs of the
administrative and commercial
operations encompassing
staff and accommodation
costs, together with IT
(including website) and
communications, legal and
professional fees represents
less than 1.3% of turnover.
CORPORATE
GOVERNANCE
Accounting and risk
management systems
The Premier League Board is
responsible for implementing
and monitoring the Leagues
risk management, accounting
and internal control systems.
The principal features of the
system of internal controls,
operated by appropriately
qualied and experienced
staff, include:
n Budgetary control over
income and expenditure
n Regular review of nancial
management information
n Identication and
management of key business
and inherent risks.
Audit and Remuneration
Committee
In accordance with best
practice but in keeping with
the size and nature of the
organisation, the Premier
League Board has established
an independent Audit and
Remuneration Committee
with specic written terms of
reference which deal with its
authority and duties. It meets
at least twice a year with the
Chief Financial Ofcer and
the external auditors
attending by invitation. The
Committee overviews the
monitoring of the adequacy
of the Companys internal
controls, accounting policies
and nancial reporting.
It provides a forum through
which the Companys
external auditors may
report to the Board.
The Committee is
responsible for overseeing
the Leagues risk management
systems operated by
management under the
Boards supervision.
The Committee also
agrees the remuneration
and terms and conditions
of employment of senior
management. Such
remuneration consists of
a package of basic salary,
benets and bonuses which
are linked to corporate and
individual performance
achievements.
The Committee presently
comprises Messrs C M
Edwards, B Buck, P Gartside,
| 65
Profit & loss account (unaudited)
Year ended 31 July 2008 2008 2007
m m
Turnover 947.7 603.5
Cost of sales (inc. Club payments) (887.8) (555.9)
Gross prot 59.9 47.6
Other operating expenses (inc. external distributions) (72.9) (54.8)
Operating prot/ (loss) (13.0) (7.2)
Interest receivable 13.0 7.2
Prot on ordinary activities before taxation 0.0 0.0
Tax on prot on ordinary activities 0.0 0.0
Prot /(loss) for the nancial year 0.0 0.0
Retained prot brought forward 0.2 0.2
Retained prot carried forward 0.2 0.2
summary balance sheet (unaudited)
At 31 July 2008 2008 2007
m m
Fixed assets 1.5 1.4
Net current Liabilities (1.3) (1.2)
0.2 0.2
Total Shareholders funds 0.2 0.2
D A Gill and J Williams.
Members of the Committee
are not directors of the
Company.
Full Financial Statements
This summary nancial
information does not contain
sufcient information to
allow as full an understanding
of the results and state of
affairs of the Company as
would be provided by the full
annual nancial statements
and reports. A copy of the full
nancial statements prepared
under UK GAAP and audited
by Deloitte & Touche LLP will
be led with Companies
House soon after the nancial
statements have been
approved by the Board and
the Shareholders.
66 | SEASON REVIEW 2007/08 06 THE NUMBERS
Profit & loss account (unaudited)
Place Live BBC N.Live Equal Share Facility Fees Merit Payment Overseas TV Total Payment
Arsenal 3 23 38 15 13,534,463 11,360,144 13,051,098 9,578,954 47,524,659
Aston Villa 6 17 38 21 13,534,463 8,730,668 10,875,915 9,578,954 42,720,000
Birmingham City 19 10 38 28 13,534,463 5,662,946 1,450,122 9,578,954 30,226,485
Blackburn Rovers 7 14 38 24 13,534,463 7,415,930 10,150,854 9,578,954 40,680,201
Bolton Wanderers 16 10 38 28 13,534,463 5,662,946 3,625,305 9,578,954 32,401,668
Chelsea 2 18 38 20 13,534,463 9,168,914 13,776,159 9,578,954 46,058,490
Derby County 20 10 38 28 13,534,463 5,662,946 725,061 9,578,954 29,501,424
Everton 5 15 38 23 13,534,463 7,854,176 11,600,976 9,578,954 42,568,569
Fulham 17 10 38 28 13,534,463 5,662,946 2,900,244 9,578,954 31,676,607
Liverpool 4 21 38 17 13,534,463 10,483,652 12,326,037 9,578,954 45,923,106
Manchester City 9 16 38 22 13,534,463 8,292,422 8,700,732 9,578,954 40,106,571
Manchester United 1 25 38 13 13,534,463 12,236,636 14,501,220 9,578,954 49,851,273
Middlesbrough 13 10 38 28 13,534,463 5,662,946 5,800,488 9,578,954 34,576,851
Newcastle United 12 20 38 18 13,534,463 10,045,406 6,525,549 9,578,954 39,684,372
Portsmouth 8 16 38 22 13,534,463 8,292,422 9,425,793 9,578,954 40,831,632
Reading 18 10 38 28 13,534,463 5,662,946 2,175,183 9,578,954 30,951,546
Sunderland 15 12 38 26 13,534,463 6,539,438 4,350,366 9,578,954 34,003,221
Tottenham Hotspur 11 11 38 27 13,534,463 6,101,192 7,250,610 9,578,954 36,465,219
West Ham United 10 11 38 27 13,534,463 6,101,192 7,975,671 9,578,954 37,190,280
Wigan Athletic 14 10 38 28 13,534,463 5,662,946 5,075,427 9,578,954 33,851,790
Sub Total 289 760 471 270,689,260 152,262,814 152,262,810 191,579,080 766,793,964
Charlton Athletic 6,767,232 4,789,477 11,556,709
Shefeld United 6,767,232 4,789,477 11,556,709
Watford 6,767,232 4,789,477 11,556,709
West Bromwich Albion 6,767,232 4,789,477 11,556,709
Football League (Part) 6,767,232 4,789,477 11,556,709
TOTAL 304,525,418 152,262,814 152,262,810 215,526,465 824,577,507
| 67
barclays Premier league table 2007/08
Home Away
Pld W D L For Agt W D L For Agt GD Pts
1 Manchester United 38 17 1 1 47 7 10 5 4 33 15 58 87
2 Chelsea 38 12 7 0 36 13 13 3 3 29 13 39 85
3 Arsenal 38 14 5 0 37 11 10 6 3 37 20 43 83
4 Liverpool 38 12 6 1 43 13 9 7 3 24 15 39 76
5 Everton 38 11 4 4 34 17 8 4 7 21 16 22 65
6 Aston Villa 38 10 3 6 34 22 6 9 4 37 29 20 60
7 Blackburn Rovers 38 8 7 4 26 19 7 6 6 24 29 2 58
8 Portsmouth 38 7 8 4 24 14 9 1 9 24 26 8 57
9 Manchester City 38 11 4 4 28 20 4 6 9 17 33 -8 55
10 West Ham United 38 7 7 5 24 24 6 3 10 18 26 -8 49
11 Tottenham Hotspur 38 8 5 6 46 34 3 8 8 20 27 5 46
12 Newcastle United 38 8 5 6 25 26 3 5 11 20 39 -20 43
13 Middlesbrough 38 7 5 7 27 23 3 7 9 16 30 -10 42
14 Wigan Athletic 38 8 5 6 21 17 2 5 12 13 34 -17 40
15 Sunderland 38 9 3 7 23 21 2 3 14 13 38 -23 39
16 Bolton Wanderers 38 7 5 7 23 18 2 5 12 13 36 -18 37
17 Fulham 38 5 5 9 22 31 3 7 9 16 29 -22 36
18 Reading 38 8 2 9 19 25 2 4 13 22 41 -25 36
19 Birmingham City 38 6 8 5 30 23 2 3 14 16 39 -16 35
20 Derby County 38 1 5 13 12 43 0 3 16 8 46 -69 11
the final score
Every possible care has been taken
to ensure that the information given
in this publication is accurate and
whilst the Premier League would
be grateful to learn of any errors,
we regret we cannot accept any
responsibility for loss thereby
caused. Photos courtesy of Action
Images, Getty Images, Ben Duffy at
SW Pix and Barclays Photographer
of the Season award. Cover image:
Action Images/Jason Cairnduff .
Designed and produced by
Addison Corporate Marketing
www.addison.co.uk
The Football Association
Premier League Limited 2008
Registered Ofce
30 Gloucester Place
London W1U 8PL
T +44 (0)20 7864 9000
F +44 (0)20 7864 9001
Sir D G Richards
Chairman
R C Scudamore
Chief Executive
J Purdon
Secretary
Bankers
Barclays Bank PLC
50 Pall Mall
London SW1A 1QB
Auditors
Deloitte & Touche LLP
Chartered Accountants
Hill House
1 Little New Street
London EC4A 3TR
This Review has been printed on Revive 50:50
Silk paper. This paper has been independently
certied as meeting the standards of the
Forest Stewardship Council (FSC), and was
manufactured at a mill that is certied
ISO1400. The inks used are all vegetable oil
based. Printed at St Ives Westerham Press Ltd,
ISO14001, FSC certied and CarbonNeutral.
36,144
The average attendance;
a new Premier League record
and the highest in the top
ight for over 50 years
92.8%
How full Premier League
grounds were during the
season, the highest in Europe
31
The goals scored by
Golden Boot winner
Cristiano Ronaldo
4.77 billion
The cumulative global TV
audience for Barclays
Premier League matches
+58
Manchester Uniteds end
of season goal difference.
The greatest ever attained
in the Premier League.
7-4
Portsmouths home victory
over Reading, the highest
scoring game in Premier
League history
1
sT
Where England nished in
UEFAs Fair Play League
The 2007/08 season in numbers
01 welcome p02
Foreword from Sir Alex Ferguson p04
The Premier League Model p06
Chairmans Report p08
02 on The piTch p10
The Season p12
Getting On With The Game p16
Chris Foy: My Ofcial Line p17
You Are The Ref p18
03 aT The grounD p20
Our Fans, Their Premier League p22
Sponsors And Partners p26
The Premier Leagues Biggest Supporter p28
The Ball Is Round p30
conTenTs
Cover photo_A snapshot in history: with the
ball in the net, Ryan Giggs celebrates securing
his and Manchester Uniteds landmark tenth
Premier League title. The midelder, who
also equalled Sir Bobby Charltons all-time
appearance record for Manchester United that
afternoon, scored the Champions second goal
in a 2-0 victory over Wigan Athletic on the nal
day of the season.
premierleague.com
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2007/08