A value proposition is an analysis of the benefits, costs, and value an organization can deliver to various stakeholder groups. It positions the value in relation to the costs or risks. The value proposition is created through strategic work, and is used to develop messaging communicated externally to stakeholders like customers, partners, employees and suppliers. It explains why a stakeholder should engage with the organization.
A value proposition is an analysis of the benefits, costs, and value an organization can deliver to various stakeholder groups. It positions the value in relation to the costs or risks. The value proposition is created through strategic work, and is used to develop messaging communicated externally to stakeholders like customers, partners, employees and suppliers. It explains why a stakeholder should engage with the organization.
A value proposition is an analysis of the benefits, costs, and value an organization can deliver to various stakeholder groups. It positions the value in relation to the costs or risks. The value proposition is created through strategic work, and is used to develop messaging communicated externally to stakeholders like customers, partners, employees and suppliers. It explains why a stakeholder should engage with the organization.
Jump to: navigation, search See also: Customer value proposition See also: Employee value proposition A value proposition is an analysis and quantified revie of the !enefits, costs and value that an organi"ation can deliver to customers and other constituent groups ithin and outside of the organi"ation# $t is also a positioning of value, here %alue & 'enefits ( Cost )cost includes risk* +,- # .he creation of the value proposition is a ork of strategy +/- and the outputs of the value proposition creation process, ie# the value proposition statement and template, are not themselves communicated e0ternally +1- # 2ather, it is the messages created out of the value proposition statement that are communicated e0ternally# .hese can !e used in a variety of ays such as in marketing communications material or in sales proposals +3- # %alue propositions can !e used to position value to a range of constituents such as: Customers 4 to e0plain hy a customer should !uy from a supplier )see customer value proposition*# 5artners ( for the purposes of strategic alliances or 6oint ventures# $nternal departments 4 for e0ample here an $#.# department is creating an internal !usiness case to present to the !oard for funding# Employees 4 for recruiting ne people or for retaining and motivating e0isting employees# .his is sometimes called the 7#2# )7uman 2esources* or employee value proposition# Suppliers 4 to e0plain hy a supplier should ant to !e a supplier to an organisation or customer# [edit] References ,# ^ 'arnes, Cindy8 'lake, 7elen8 5inder, 9avid# Creating and 9elivering :our %alue 5roposition: ;anaging Customer E0perience for 5rofit, <ogan 5age, /==># $S'? >@A(=(@3>3(BB,/(B /# ^ <aplan, 2o!ert8 ?orton, 9avid# Strategy ;aps, 7'S 5ress, /==3# $S'? ,(B>,1>(,13(/ 1# ^ Canning, ;ichael# 9elivering 5rofita!le %alue, 'asic 'ooks, ,>>A# $S'? =(@1A/(=,D/(D 3# ^ Anderson, James8 <umar, ?irmalya8 ?arus, James# %alue ;erchants, 7arvard 'usiness School 5ress, /==@# $S'? ,(3//,(=11B(A 2etrieved from Ehttp:FFen#ikipedia#orgFikiF%alueGpropositionE Categories: ;arketing H Strategic management H 'usiness terms H ;anagement Views Article 9iscussion Edit this page 7istory Personal tools .ry 'eta Log in / create account Navigation ;ain page Contents Featured content Current events 2andom article Search Go
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