Questionnaire Jeans
Questionnaire Jeans
Questionnaire Jeans
PART-A
Note: Please put a tick
1) Gender:
Male
Female
2) Address (Location of Residence): _________________________________
3) Age:
Below 15 years
15-25 years
25-35years
35-45 years
45-55 years
Above 50 years
2,00,000-5,00,000
500,000-1000,000
1000,000-2000,000
Above 2000,000
5) Occupation
Housewife
Self Employed
Trader
Businessman/Industrialist
Date : ______________
Day : _______________
Student
PART B
1. Attitude towards wearing jeans?
Enthusiastic
Positive
Indifferent
Negative
Hostile
Statement
Jeans
Cotton Pants
Linen Trousers
Chinos
5. Mark the following attributes for the following denim brands on a scale of 1 to 7. (1 worst,
7- best)
Attributes/Brands
Price
Durability
Range
Stretchability
Style
Design
Colours
Fit
Special Finish
Fabric
Recognition from
Peers
Levis
Lee
Wrangler
Quarterly
Half Yearly
Annually
8. What are the important influencers while purchasing a pair of jeans? (1 Very Unimportant, 5 Very Important)
Very
Unimportant Neutral
Unimportant Neutral
Brand
Personality
Price
Durability
Promotional
offers/
discounts
Stretchability
Range
Style
Special finish
Fabric
Fit
Design
Colours
Recognition
from peers
Important
Very
Important
9. Which of the following visual cues are important in a shopping experience to you?
Very
Unimportant Neutral
Unimportant Neutral
Windowdisplays
(Mannequin)
Background
music
Pleasant
Fragrance
Bright
Colours
inside store
Attractive
Lighting
Attractive
Flooring
Organised
Display of
merchandise
Important
Very
Important