Solutions To End of Chapter Problems 5
Solutions To End of Chapter Problems 5
Chapter 5
5.1. Crazy Cab
a. see tree below
b. see tree below
c. Value drivers include the % of distance driven empty, the number of trips per day, and the
distance of the trip. This is a high fix cost business with lots of capital, thus the more
revenue you can squeeze out of the cabs, the more money you make. And interesting
issue would be to see if by reducing the time the cab drives empty, one could increase the
number of trips further
d. Similar to the airline ratios discussed previously. We can look at labor efficiency as:
Revenue/ labor cost = Revenue / mile * miles/trip * trips / day * days/ labor cost
Revenue
$2.336M
Price per
trip
# of trips
Margin
$689k
# of cabs: 20
Labor
Cost: 20 drivers * 24hours * 8$/hour
Cost
$1.4M (labor)
+$245k (fuel)
Return on
Invested
Capital
49%
Working
capital
Invested
Capital
$1.4M
Distance
Fuel and Maintenance:
total distance
Number of cabs: 20
Fixed
capital
Cab: $20k
Capital per cab
Medaillon: $50K
The first ratio is the pricing power, the second the length of a trip, the third how many trips
we get out of a cab, and the fourth is a measure of wage rates.