Nokia - Company Profile
Nokia - Company Profile
PROJECT
ON
REPORT
COMPANY PROFILE
OF
NOKIA
IN THE PARTIAL FULFILLMENT OF THE
DEGREE OF
2011-2012
Under Guidance Of -
Bhanu
BBA (Hons)
16th Batch 2nd
Semester
Faculty Of Management
Studies
PREFACE
The Project work is field which uses tools and techniques
to transfer subjectivity in the environment into objectives, also
the findings of the research, when applied show results, which
can be measured and evaluated so there is feedback this is what
makes it a dynamic activity.
This survey is an analytical study of different facts of the
product. The focus is given on the Brand profile. This project
entitled Company Profile of Nokia, is for the partial fulfillment
of B.B.A.(Hons) Degree.
The idea behind this project is to give practical knowledge
and to make them to face real life situation. The project survey
is commonly used for the collection from the respondents
through questionnaire. In this method statistical techniques
have been used systematically. This project survey is not only
with my own efforts but also that of others.
ACKNOWLEDGEMENT
field
work
and
designing
questionnaire
and
Bhanu Pratap
Choudhary
CERTIFICATE
This to certify that Mr Bhanu Pratap Choudhary Student of
B.B.A. (Hons) 16th Batch, Faculty of Management Studies Dr. Hari
Singh Gour Vishwavidyalaya, Sagar (M.P.) Has diligently worked
on the Project Report of the Company Profile of NOKIA. He has
done this Work under My Guidance and Supervision. This project
work is original and not submitted earlier for the award of any degree
or associate ship of any other University.
During this study he made meticulous efforts for its completion.
I wish him all the best in this sincere endeavors for a bright and
successful future.
Supervisor
External Examiner
Name :
Sign :
DECLARATION
of
Management
Studies
Dr.
Hari
Singh
Gour
Date :
Pratap Choudhary
Place :
Enrollment no.:
Bhanu
Chapter 1 INTRODUCTION
1. INTRODUCTION
1.1 INTRODUCTION OF NOKIA
1.2 INOVATION
1.3 FOCUSING ON TELECOMMUNICATIONS
1.4 HISTORY
1.5 MISSION & GOALS OF COMPANY
1.6 ACHIVEMENT OF COMPANY
1.7 COMPETITIVE ENVIRONMENT
1.8 CORPORATE GOVERNANCE
Chapter -2 RESEARCH METHOLOGY
2.1 .OBJECTIVE OF DATA
2.2 .SCOPE OF STUDY
2.3 RESEARCH DESIGN
Chapter -3 CUSTOMER SATISFACTION
Chapter -4 DATA ANALYSIS & INTERPRETATION
Chapter -5 FINDINGS & CONCLUSION
Chapter-6 LIMITATION & SUGGESION
BIBLIOGRAPHY
QUESTIONNARIE
INTRODUCTION
the Second
World War Nokia took over the Finnish Cable Works. Nokia was
involved in telecommunication since the 1960s. 3 In 2001 Nokia
launched the Nokia N-gage, to put them self in the mobile-gaming
market. This product is seen as a failure because sales were lower
than predicted. In order to prevent future products from failing, it is
interesting to analyze this failure. Analyzing a product failure is done
through a Post-mortem analysis. In this report we will carry out a
Post-mortem analysis by following the booklet Introduction to
Business Process Analysis by dr.ir. I.M. Luyk, R.G.P Coolen BSc
prof. dr. ir. A.C. Brombacher. The N-gage will be analyzed on 3
different levels: company, micro and macro-level.
Nokia Corporation (Finnish pronunciation) is a Finnish multinational
communications corporation that is headquartered in Keilaniemi,
Espoo, a city neighbouring Finland's capital Helsinki Nokia is
engaged in the manufacturing of mobile devices and in converging
Internet
and
communications
industries,
with
over
132,000
INOVATION
FOCUSING ON TELECOMMUNICATIONS
1982, Mobira introduced its first car phone, the Mobira Senator for
NMT-450 networks.Nokia bought Salora Oy in 1984 and now owning
100% of the company, changed the company's telecommunications
branch name to Nokia-Mobira Oy. The Mobira Talk man, launched in
1984, was one of the world's first transportable phones. In 1987,
Nokia introduced one of the world's first handheld phones, the Mobira
City man 900 for NMT-900 networks (which, compared to NMT-450,
offered a better signal, yet a shorter roam). While the Mobira Senator
of 1982 had weighed 9.8 kg (22 lb) and the Talk man just under 5 kg
(11 lb), the Mobira Cityman weighed only 800 g (28 oz) with the
battery and had a price tag of 24,000 Finnish marks (approximately
4,560).[44] Despite the high price, the first phones were almost
snatched from the sales assistants hands. Initially, the mobile phone
was a "yuppie" product and a status symbol.Nokia's mobile phones
got a big publicity boost in 1987, when Soviet leader Mikhail
Gorbachev was pictured using a Mobira Cityman to make a call from
Helsinki to his communications minister in Moscow. This led to the
phone's nickname of the "Gorba".[44]
In 1988, Jorma Nieminen, resigning from the post of CEO of the
mobile phone unit, along with two other employees from the unit,
started a notable mobile phone company of their own, Benefon Oy
(since renamed to Geo Sentric). One year later, Nokia-Mobira Oy
became Nokia Mobile Phones
HISTORY
Pre-telecommunications era
The predecessors of the modern Nokia were the Nokia Company
(Nokia Aktiebolag), Finnish Rubber Works Ltd (Suomen
Gummitehdas Oy) and Finnish Cable Works Ltd (Suomen
Kaapelitehdas Oy).[28] Nokia's history starts in 1865 when mining
engineer Fredrik Idestam established a groundwood pulp mill on the
banks of the Tammerkoski rapids in the town of Tampere, in
southwestern Finland in Russian Empire and started manufacturing
paper. In 1868, Idestam built a second mill near the town of Nokia,
fifteen kilometres (nine miles) west of Tampere by the Nokianvirta
river, which had better resources for hydropower production. In 1871,
Idestam, with the help of his close friend statesman Leo Mechelin,
renamed and transformed his firm into a share company, thereby
founding the Nokia Company, the name it is still known by today.
Toward the end of the 19th century, Mechelin's wishes to expand into
the electricity business were at first thwarted by Idestam's opposition.
However, Idestam's retirement from the management of the company
in 1896 allowed Mechelin to become the company's chairman (from
1898 until 1914) and sell most shareholders on his plans, thus
realizing his vision. In 1902, Nokia added electricity generation to its
business activities.
Industrial conglomerate
In 1898, Eduard Poln founded Finnish Rubber Works, manufacturer
of galoshes and other rubber products, which later became Nokia's
rubber busines At the beginning of the 20th century, Finnish Rubber
Works established its factories near the town of Nokia and they
began using Nokia as its product brand. In 1912, Arvid Wickstrm
founded Finnish Cable Works, producer of telephone, telegraph and
electrical cables and the foundation of Nokia's cable and electronics
businesses. At the end of the 1910s, shortly after World War I, the
Nokia Company was nearing bankruptcy. To ensure the continuation
of electricity supply from Nokia's generators, Finnish Rubber Works
acquired the business of the insolvent company. In 1922, Finnish
Rubber Works acquired Finnish Cable Works. \ In 1937, Varner
Beckman, a sport wrestler and Finland's first Olympic Gold medalist,
became President of Finnish Cable Works, after 16 years as its
Technical Director. After World War II, Finnish Cable Works supplied
cables to the Soviet Union as part of Finland's war reparations. This
gave the company a good foothold for later trade.
The three companies, which had been jointly owned since 1922, were
merged to form a new industrial conglomerate, Nokia Corporation in
1967 and paved the way for Nokia's future as a global corporation. [35]
The new company was involved in many industries, producing at one
time or another paper products, car and bicycle tires, footwear
(including rubber boots), communications cables, televisions and
other consumer electronics, personal computers, electricity
generation machinery, robotics, capacitors, military communications
and equipment (such as the SANLA M/90 device and the M61 gas
mask for the Finnish Army), plastics, aluminium and chemicals. Each
business unit had its own director who reported to the first Nokia
Corporation President, Bjrn Wasteland. As the president of the
ACHEIVMENT OF COMPANY
Nokia Market share is continuously increasing
COMPETITIVE ENVIRONMENT
Corporate governance
The control and management of Nokia is divided among the
shareholders at a general meeting and the Group Executive Board
under the direction of the Board of Directors (right). The Chairman
and the rest of the Group Executive Board members are appointed by
the Board of Directors. Only the Chairman of the Group Executive
Board can belong to both, the Board of Directors and the Group
Executive Board. The Board of Directors' committees consist of the
Audit Committee, the Personnel Committee and the Corporate
Governance and Nomination Committee. The operations of the
company are managed within the framework set by the Finnish
Companies Act, Nokia's Articles of Association and Corporate
Governance Guidelines, and related Board of Directors adopted
charters.
Group Executive Board (January 2011)
Stephen Elop (Chairman), b. 1963
President, CEO and Group Executive Board Chairman of Nokia
Corporation since September 21, 2010
Joined Nokia on September 21, 2010
Esko Aho, b. 1954
Executive Vice President, Corporate Relations and Responsibility
Joined Nokia 2008, Group Executive Board member since 2009
Former Prime Minister of Finland (19911995)
Jerri DeVard, b. 1958
Executive Vice President, Chief Marketing Officer
Joined Nokia 2011, Group Executive Board member since 2011
Timo Ihamuotila, b. 1966
Executive Vice President, Chief Financial Officer
With Nokia 19931996, rejoined 1999, Group Executive Board
member since 2007
Mary T. McDowell, b. 1964
Executive Vice President, Mobile Phones
Joined Nokia 2004, Group Executive Board member since 2004
Dr. Tero Ojanper, b. 1966
Bjrn
Westerlund
Executive
1967
1977
1977
Kari Kairamo
1988
Simo
1988
Vuorilehto
1992
Simo
Vuorilehto
Mika Tiivola
Casimir
Ehrnrooth
RESERCH METHOLOGY
1988
1990
1990
1992
1992
1999
This chapter includes various tools and techniques that are used for
investigation. Methodology includes a systematic way of collecting
the data through sample design, analyzing it, processing the
products and the future over comings
To know about the brand Nokia and the Samsung their
products, market strategies, values mission adopted in the cellular
companies.
To know consumer behavior towards Nokia and Samsung.
data, interpreting the data for requirement.
Nokia has the single largest market share in India of 60%and
the we have noticed that Nokia is the only competitor of
Samsung but Nokias major competitor is Sony Ericson since
these are very prominent players in the market
SCOPE OF STUDY
in
our
lives,
psychologists
do
not
agree
on
Observation
Interviewing
Mail survey
Experimentation
Simulation
Projective techniques
Questionnaires
In this study, interview techniques of data collection are practiced.
Secondary data:Secondary data is collected from sources which contain data that has
been collected and compiled for another purpose. It may be defined
as data that for an earlier purpose other than currently Pursued. The
secondary study consists of.
published records and reports
Technical and trade journals
Magazines and newspapers
Public records and statistics
Related websites
Population and sample
The total number of consumers is large in size in which 100 people
are taken as sample.
A convenience sampling method has been conducted
Markets
INTERPRETATION
Impressions on the basis of handset manufacturer are also
discussed. Again, Nokia leads with a 59.1% share and more than 4
billion impressions per month. Samsung comes second with 23.8%
share followed by Sony Ericsson at 6.4%, LG at 3.7%, Micromax at
1.2% and others at 5.7%. The handset that registered the maximum
number of impressions was Nokia 3110c with a 5.4% share. Four out
of top 5 handsets were from Nokia.
CHAPTER- 3
DETAILS OF ALL DEPARTMENT
HUMAN RESOURCES DEPARTMENT
FINANCIAL DEPARTMENT
MARKETING DEPARTMENT
FINANCIAL DEPARTMENT
Nokia Finance Department
Finance department
The finance department is responsible for razing the money so that
the
business can survive or expand. It can do this by a judicious mixture
of borrowing, going to the shareholders, reducing costs and
managing
to increase process marginally.
Sources of finance
* Tax refunds
* Bank
* Mortgage
* Private loans
* Credit cards
* Shares
* Grants
* Overdrafts
* Personal investments
* Borrowing
* Savings
* Windfalls
The department must record all financial transactions, it must be
MARKETING DEPARTMENT
Nokias future success depends on delivering great experiences to its
customers by creating products and solutions that work seamlessly
and are appealing.
Its strategy contains the core elements required to accomplish this,
and is optimized for tapping into the mobile industrys global growth
potential as it unfolds.
The roots of Nokia go back to the year 1865 with the establishment of
a forest industry enterprise in South-Western Finland by mining
engineer Fredrik Idestam. Elsewhere, the year 1898 witnessed the
foundation of Finnish Rubber Works Ltd, and in 1912 Finnish Cable
Works began operations. Gradually, the ownership of these two
companies and Nokia began to shift into hands of just a few owners.
Finally in 1967 the three companies were merged to form Nokia
Corporation.
At the beginning of the 1980s, Nokia strengthened its position in the
telecommunications and consumer electronics markets through the
acquisitions of Mobira, Salora,
CHAPTER -4
.SWOT ANALYSIS
.FINDING OF CONCLUSION
.LIMITATION & SUGGESION
.BOIGRAPHY
SWOT ANALYSIS
Strengths
Experience 142 year of
history
Strong financial support for R
& D (1.4 billion USD)
Largest network of selling &
distribution
Strong customer relation
Wide range of products for all
class
High Resale value compared
to other competitors
Durability
Long battery life
User friendly
Global Expansion
Weakness
N Gage is a flop.
Low voice quality
Less stylish in low priced
products
Heavy sets
Market skimming prices of high
sets
Unlike I phone apple, Nokia
N97 is complex, tough and not
user friendly
Opportunities
New growth markets
Other hand held devices
Well designed and styled sets
Increase their presence in 3G
& edge market
Improvise on quality of camera
Mini notebooks
Threats
China mobiles It has made
exact copy of Nokia N96
Cheap & wide range models
from Motorola
Sales may decline due to
global economic downturn
I phone apple A fierce
competitor for Nokia N97
The Results
The Team Leadership workshop provided an engaging environment
for NOKIA leaders to gain essential knowledge about teams, develop
capability in sharing knowledge and resources, and apply practical
frameworks to typical issues facing a customer driven organization.
Kumar Sasank (Director, Business HR, Customer & Market
Operations) summed up his satisfaction with our team leadership
workshop, The workshop helped us visualize our direction and gave
us all a new perspective to meet some challenging goals. It was
excellent, unique and enjoyable.
.
Suggestions given by the people ..
During our survey w e asked the people to give some
suggestions to the compananies there is similar suggestion
for both the companies given by 25peoples that they should not
increase their prices. And 1 suggestions given byonly 1 person
out of 50 that is cellular companies that there should be
somefunction to indicate the person is driving this will not avoid
accidents during.
Bibliography
1. www.nokia.com
2. En.wikipedia.org
3. www.scribd.com
4. www.business-standard.com
5. www.slideshare.com
6. www.moneycontrol.com
7. www.economictimes.indiatimes.com
8. Cell phone Tech Support (Magazine)
Questionnaire
1. Which product of Nokia do you use ?
a) Nokia N-series b) Nokia E-series
b) Satisfied
c) Not satisfied
d) Not used
b) No
b) No
b) No
Date:
CHAPTER 1
INTRODUCTION OF NOKIA
CHAPTER 1
RESEARCH METHODLOGY
CHAPTER 3
CUSTOMER SATISFACTION
CHAPTER 4
DATA ANALYSIS AND
INTERPRETATION
CHAPTER 5
CONCLUSTION AND FINDINGS
CHAPTER 6
LIMITATION AND SUGESSION
BIBLIOGRAPHY
QUESTIONNARIE